ST. LOUIS, Jan. 30 /PRNewswire-FirstCall/ -- Chicagoland sports fans have
reason to toast today after the Bulls, Blackhawks and the United Center have
joined forces with one of the world's premier sports marketers --
Budweiser and Bud Light, the Official Beers of the NBA and NHL, will be
the exclusive beer sponsor of the Chicago Bulls, Chicago Blackhawks and the
United Center as part of a 10-year deal starting with the 2006-07 season and
lasting through the 2015-16 season. The nation's largest brewer gains status
as the exclusive alcohol beverage partner for Bulls' over-the-air television,
both teams' radio broadcasts and promotions, the building's exclusive malt
beverage advertiser, significant in-arena signage and in-game presence for all
events and games, and rights to conduct a variety of consumer promotions
around each sponsorship.
"We're honored to have the opportunity to work with two of Chicago's
biggest and most successful franchises and the area's marquee arena, the
United Center," said August Busch IV, president, Anheuser-Busch, Inc.
"Chicago is a very important market for Budweiser and Bud Light, as we have a
significant, loyal consumer base in the Windy City. Chicagoland sports fans
will soon experience and enjoy our company's dedication to their favorite
teams like never before."
"On behalf of the United Center and the Chicago Bulls we are very excited
to once again have the opportunity to join forces with Anheuser-Busch in
promoting our respective brands in the Chicago marketplace," said Chicago
Bulls Chairman Jerry Reinsdorf. "We are most appreciative of the faith they
have shown in us, and look forward to justifying that expression of confidence
over the next 10 years."
"The Blackhawks and United Center are proud to rekindle our partnership
with 'The King of Beers,'" said Blackhawks and United Center President William
W. Wirtz. "Anheuser-Busch's outstanding product portfolio and world class
marketing fit perfectly with our team and the National Hockey League. We look
forward to renewing our relationship with Anheuser-Busch and are excited about
assisting them in growing their business in the Chicago market."
Bulls fans will see an increase in support for the Bulls radio and
over-the-air television networks, as Bud Light and Budweiser gain exclusive
alcohol beverage sponsor status. Fans at the game will notice significant
arena signage, both courtside and the baseline, along with sponsorship of all
replays on the arena video board, halftime promotions and cheerleader
sponsorship, game programs, pocket schedules, yearbooks, and other promotional
considerations. Bud Light and Budweiser will also help bring the Bulls to the
fans, conducting retail and consumer promotions at select locations throughout
the Chicago metro area.
Bud Light, the world's top-selling light beer, has been the Official Beer
of the NBA since 1998, and also sponsors 26 of the league's 29 domestic teams.
Bud Light utilizes the official NBA League, All-Star Game, NBA Playoffs, NBA
Finals, and conference logos in advertising and promotions, plus collective
use of all 30 team logos. Additionally, Bud Light conducts extensive
promotions surrounding the NBA All-Star Game each season.
Bud Light will help the Blackhawks reach their fans as the exclusive
alcohol beverage advertiser on all Blackhawks Radio Network broadcasts. The
sponsorship also includes significant game-night signage, including center ice
logos, Zambonis, and dasher boards. Anheuser-Busch will also utilize the
Blackhawks logo for point-of-sale materials and advertising in the Chicago
metro area, conduct in-game consumer promotions, and serve as title sponsor of
the Three Stars of the Game after each contest.
Bud Light sponsors 22 of 24 domestic NHL teams. Bud Light has been the
Official Beer of the NHL since 1994, with rights to use the NHL, Conference,
Division, League, All-Star, Play-Off and Stanley Cup Finals logos. Bud Light
is also a major sponsor of hockey in the Torino Olympic Winter Games, the NHL
All-Star Game (in non-Olympic years), and the presenting sponsor of the Bud
Light NHL Plus-Minus Award and NHL All-Star Game MVP Award.
Before or after the game, Chicago sports fans can toast their team in
Anheuser-Busch's brew pub in the arena's main concourse. Anheuser-Busch has
secured naming rights to the brew pub, and will be the exclusive malt beverage
advertiser on signage at the United Center and its marquees. Anheuser-Busch
will gain a significant presence during all of the United Center's major
events with main scoreboard signs and exclusive LED messages during arena
Based in St. Louis, Anheuser-Busch is the leading American brewer holding
50 percent of the U.S. beer market. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also holds a
50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent
share in Tsingtao, the No. 1 brewer in China. The company is one of the
largest theme park operators in the United States, is a major manufacturer of
aluminum cans and is America's top recycler of aluminum cans. For more
information, visit http://www.anheuser-busch.com .
SOURCE Anheuser-Busch, Inc.