WILLIAMSBURG, Va., Oct. 13 /PRNewswire-FirstCall/ -- New Budweiser "8-packs" are coming your way, thanks to "Driver #8." (Photo: http://www.newscom.com/cgi-bin/prnh/20041013/CGW056-a http://www.newscom.com/cgi-bin/prnh/20041013/CGW056-b ) Dale Earnhardt Jr., who drives the #8 Budweiser Chevrolet in the NASCAR NEXTEL Cup Series, joined Budweiser today in announcing that his likeness will be displayed on the new "8-pack" packaging. Earnhardt Jr. made the announcement today with Anheuser-Busch officials at the company's Williamsburg brewery, where the new specialty packaging of 12-ounce Budweiser cans is packaged. Wholesalers and retailers in Charlotte, N.C., Darlington, S.C. and Atlanta are offering the "8-packs" while supplies last. In 2005, the new packages will be found in all NASCAR NEXTEL Cup Series race markets. "It's pretty cool that Bud's putting eight beers in a new package. That's two more to share with my buddies," said Earnhardt Jr. "I look forward to chilling at home with the new '8-pack.'" "NASCAR fans are going to love this convenient package that's perfect for tailgating at the track or hosting a racing party," said Andy Goeler, senior director, Budweiser Brand Marketing, Anheuser-Busch, Inc. "We've put Dale Jr. and the #8 car on our packaging before, and adult beer drinkers really get geared up for it. Not only is the '8-pack' a great way to celebrate Dale Jr.'s success on the track, but it also makes for a unique keepsake for his followers." "NASCAR has quite a following here on the East Coast, so we're thrilled that the Williamsburg brewery is the source for this commemorative package," said Brian McNelis, plant manager, Anheuser-Busch Williamsburg brewery. "All of our employees are faithful supporters of Dale Jr. week-in and week-out, and to have him here today to unveil the '8-pack' is something special." The "8-pack" is supported by radio spots featuring Earnhardt Jr. as well as a full line of merchandising materials found in grocery and convenience stores. In 2000, Budweiser unveiled a series of four 16-ounce cans commemorating Earnhardt Jr.'s rookie season in the then-named NASCAR Winston Cup Series. The individual cans featured one of four NASCAR tracks - including Daytona International Speedway, Texas Motor Speedway, New Hampshire International Speedway and Phoenix International Speedway - along with the facility's official logo and an Earnhardt Jr.-themed image. Budweiser is brewed by Anheuser-Busch Inc., the leading U.S. brewer that holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch Cos. Inc. (NYSE: BUD) ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 "America's Most Admired Companies" listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers. For more information, visit http://www.anheuser-busch.com and http://www.budweiser.com .
SOURCE Anheuser-Busch, Inc.