Budweiser Unveils New Dale Earnhardt Jr. '8-Pack'

Popular NASCAR Driver Is Featured on Budweiser Secondary Packaging;

New '8-Pack' Available in Charlotte, Darlington and Atlanta in 2004, All Race

Markets in 2005

Oct 13, 2004, 01:00 ET from Anheuser-Busch, Inc.

    WILLIAMSBURG, Va., Oct. 13 /PRNewswire-FirstCall/ -- New Budweiser
 "8-packs" are coming your way, thanks to "Driver #8."
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20041013/CGW056-a
              http://www.newscom.com/cgi-bin/prnh/20041013/CGW056-b )
     Dale Earnhardt Jr., who drives the #8 Budweiser Chevrolet in the NASCAR
 NEXTEL Cup Series, joined Budweiser today in announcing that his likeness will
 be displayed on the new "8-pack" packaging.
     Earnhardt Jr. made the announcement today with Anheuser-Busch officials at
 the company's Williamsburg brewery, where the new specialty packaging of
 12-ounce Budweiser cans is packaged.
     Wholesalers and retailers in Charlotte, N.C., Darlington, S.C. and Atlanta
 are offering the "8-packs" while supplies last.  In 2005, the new packages
 will be found in all NASCAR NEXTEL Cup Series race markets.
     "It's pretty cool that Bud's putting eight beers in a new package.  That's
 two more to share with my buddies," said Earnhardt Jr.  "I look forward to
 chilling at home with the new '8-pack.'"
     "NASCAR fans are going to love this convenient package that's perfect for
 tailgating at the track or hosting a racing party," said Andy Goeler, senior
 director, Budweiser Brand Marketing, Anheuser-Busch, Inc.  "We've put Dale Jr.
 and the #8 car on our packaging before, and adult beer drinkers really get
 geared up for it.  Not only is the '8-pack' a great way to celebrate Dale
 Jr.'s success on the track, but it also makes for a unique keepsake for his
     "NASCAR has quite a following here on the East Coast, so we're thrilled
 that the Williamsburg brewery is the source for this commemorative package,"
 said Brian McNelis, plant manager, Anheuser-Busch Williamsburg brewery.  "All
 of our employees are faithful supporters of Dale Jr. week-in and week-out, and
 to have him here today to unveil the '8-pack' is something special."
     The "8-pack" is supported by radio spots featuring Earnhardt Jr. as well
 as a full line of merchandising materials found in grocery and convenience
     In 2000, Budweiser unveiled a series of four 16-ounce cans commemorating
 Earnhardt Jr.'s rookie season in the then-named NASCAR Winston Cup Series.
 The individual cans featured one of four NASCAR tracks - including Daytona
 International Speedway, Texas Motor Speedway, New Hampshire International
 Speedway and Phoenix International Speedway - along with the facility's
 official logo and an Earnhardt Jr.-themed image.
     Budweiser is brewed by Anheuser-Busch Inc., the leading U.S. brewer that
 holds a 50 percent share in Grupo Modelo, Mexico's leading brewer.  In a
 survey of 10,000 business leaders and securities analysts, Anheuser-Busch Cos.
 Inc. (NYSE:   BUD) ranked first overall in quality of products and services
 among nearly 600 companies researched in FORTUNE magazine's 2004 "America's
 Most Admired Companies" listing.  The company also is one of the largest theme
 park operators in the United States, is a major manufacturer of aluminum cans
 and is the world's largest recycler of aluminum beverage containers.  For more
 information, visit http://www.anheuser-busch.com and
 http://www.budweiser.com .

SOURCE Anheuser-Busch, Inc.