Building The Foundation For A Lifetime Of Learning
Toys"R"Us® Web Series Highlights How Families Can #PlayWithPurpose and Support its Save the Children Fundraising Campaign
WAYNE, N.J., March 29, 2016 /PRNewswire/ -- Toys"R"Us® is culminating its 'Play With Purpose' web series with two final videos showcasing the impact that even 10 minutes of play per day can have on a child in need.
In the first video vignette, a dynamic after school program helps once-struggling kids thrive through play. Like most children in the U.S. who live in poverty, the students from the Lake Quinault area of rural Washington State are at high-risk of falling behind in school. Watch how local Save the Children program leaders like Alicia help children succeed by making learning fun. And, children such as fifth-grader Ozrick not only catch up, they begin to realize their dreams of a brighter future.
This second vignette features Autaevea, a mom in South Carolina who just wants the best for her kids, despite some steep economic challenges. Sheila, a Save the Children home visitor, shows Autaevea and other struggling parents that they don't need money to give their kids the best gift of all – playtime. See how Sheila provides parents with the knowledge to use everyday household objects to help their babies and toddlers develop, explore and have lots of fun – all while building a foundation for a lifetime of learning.
Watch The Webisodes Now!
These final vignettes are part of a video series Toys"R"Us® developed to spotlight its 'Play With Purpose' fundraising and awareness campaign in partnership with Save the Children – the leading nonprofit working to ensure every U.S. child is healthy, safe and learning. Together, they've embarked on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children's emotional, physical and cognitive development and future growth.
Now through April 17, customers can make cash donations at any Toys"R"Us or Babies"R"Us® store, or online at Toysrus.com/PlayWithPurpose to support Save the Children's early childhood development programs.
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SOURCE Toys"R"Us, Inc.