BURGER KING consolidates its Latin America and the Caribbean digital efforts
Burger King Corporation has selected Multiplica (www.multiplica.com) as its agency of record for web and social media for Latin America and the Caribbean.
MIAMI, May 10, 2013 /PRNewswire-iReach/ -- Miami, FL (May 9th, 2013) – Burger King Corporation has selected Multiplica (www.multiplica.com) as its agency of record for web and social media for Latin America and the Caribbean.
Multiplica has been handling Burger King LATAM websites for the last 2 years, launching a "centralized but locally focused" web platform for 30 countries. This year, with the addition of social media to its scope of work, Multiplica hopes to instill a greater importance on digital marketing for the entire region.
This new platform will allow for simultaneous promotions across all their digital channels: mobile, social, web and email. These channels will have the same look and feel and push promotions at the same time, with the same theme, for the entire region.
Multiplica is a full service digital agency that specializes in digital optimization, user experience, and increasing conversions. With offices in over 8 different countries worldwide, Multiplica offers a global perspective in digital marketing in both: engaging users and converting them into clients/buyers (pre and post click).
Quote from Nicolas Visiers, Managing Partner of Multiplica "Burger King continues to innovate and lead the quick service restaurant sector in the region with their digital initiatives. We are glad to be working with them and their franchise partners".
Nicolas Visiers, Multiplica, 877 698 9977, firstname.lastname@example.org
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