MIAMI, May 30 /PRNewswire/ -- Burger King Corporation set the standard for
great grilled taste 45 years ago with the introduction of the flame-broiled
Original WHOPPER(R) sandwich. The company is once again leveraging its
flame-broiled heritage to launch BK BACK PORCH(TM) Griller sandwiches,
inspired by the taste of homemade seasoned burgers cooked to perfection on
backyard grills. Burger King Corporation is the first major fast food
hamburger restaurant to offer premium burgers with that great homemade,
backyard taste, available everyday, nationwide, beginning June 3rd.
Made with seasoned beef patties "just like you'd make for your own back
porch grill," and available year-round, BK BACK PORCH(TM) Grillers pay homage
to America's backyard chefs by offering them great-tasting burgers just like
the ones they'd make themselves ... if only they had the time. BK BACK
PORCH(TM) Grillers start with a bakery style bun, and two seasoned
flame-broiled beef patties. There are two different versions. One is called
the BK HOMESTYLE(TM) Griller, which tastes just like one you'd make at home.
Toppings include fresh lettuce, red ripe tomatoes, mustard, pickles, and
ketchup. The second BK BACK PORCH(TM) Griller sandwich is the BK SMOKEHOUSE
CHEDDAR(TM) Griller. Toppings on that griller include smoked natural cheddar
cheese, two full strips of crispy bacon, lettuce, and creamy smokehouse sauce.
"We went back to our roots -- the BURGER KING(R) flame-broiled heritage --
to create burgers that taste like the burgers people grill at home -- when
they have time," said John H. Dasburg, chairman, CEO and president, Burger
King Corporation. "When you think of burgers, we want you to think of BURGER
KING(R)," Dasburg said.
The BK HOMESTYLE(TM) Griller and BK SMOKEHOUSE CHEDDAR(TM) Griller are
permanent additions to the BURGER KING(R) restaurant menu, with the
recommended prices of $2.39 and $2.99, respectively.
As a perfect BK BACK PORCH(TM) Grillers complement, Burger King
Corporation is offering free MINUTE MAID(R) Frozen Lemonade drink with the
purchase of a BK BACK PORCH (TM) Grillers Value Meal. The offer is good June
3rd through June 30th.
"BURGER KING(R) franchisees are very excited to bring these one-of-a-kind
BK BACK PORCH(TM) Griller sandwiches to our millions of customers who love the
great grilled taste of a backyard burger," said Julian Josephson, chairman,
National Franchise Association. "We are pleased to partner with Burger King
Corporation in the development and roll out of these premium sandwiches. These
burgers are sure to be a huge hit."
After months of development and extensive consumer testing, Burger King
Corporation is introducing the BK BACK PORCH (TM) Grillers just in time for
the summer grilling season.
"Our new BK BACK PORCH(TM) Grillers give our customers the great grilled
backyard taste they crave anytime and anyplace," said Christopher E. Clouser,
executive vice president and chief global marketing officer, Burger King
Corporation. "In terms of taste and visual appeal, there's nothing else like
the BK BACK PORCH(TM) Grillers."
From Backyard to Boulevard
To help celebrate the launch of the new BK BACK PORCH (TM) Grillers,
Burger King Corporation is sponsoring billboards that have been transformed
into "grill boards" on Los Angeles' Sunset Boulevard and Miami's Dixie
Highway, US 1. On May 30th, Burger King Executive Chef Peter Gibbons, the man
responsible for creating the BK BACK PORCH(TM) Grillers, will climb atop the
BURGER KING(R) grill board on Sunset Boulevard, and BURGER KING(R) Chef Bill
Barrier will grace the BURGER KING(R) grill board on US 1 in Miami, to honor
this breakthrough new product line.
Burger King Corporation will also celebrate the introduction of BK BACK
PORCH(TM) Grillers in its own backyard -- with a 40' x 40' banner on the side
of its new headquarters building in Miami. Burger King Corporation will move
into the new building this summer.
At the same time, BK BACK PORCH (TM) Grillers will make their debut at an
event for Manhattan's discriminating burger lovers in New York's South Street
Seaport, long known for its great outdoor ambience. The new BURGER KING(R)
"Grill Mobile" will be on hand sampling BK BACK PORCH(TM) Grillers to eager
consumers while they listen to the sounds of the BK Legends band featuring
artists from Foreigner, Billy Joel, the Rascals, Booker T and the MG's and
From the Great Outdoors to the Great Indoors
To dial up the excitement surrounding the launch of the new BK BACK
PORCH(TM) Grillers and pay homage to the American tradition of backyard
grilling, participating BURGER KING(R) restaurants will be decorated to take
on the look and feel of an outdoor cookout.
Beginning June 3, backyard chefs and hamburger lovers can find fun facts
about grilling on a special "micro" Web site sponsored by Burger King
Corporation. In addition to information about the BK BACK PORCH(TM) Grillers,
the micro-site will also feature special offers and promotions tied to the BK
BACK PORCH(TM) Grillers. AOL will also offer its members a printable coupon
good from June 3rd through June 30th, 2002 for a free MINUTE MAID(R) Frozen
Lemonade when they log onto AOL.
The BK BACK PORCH(TM) Grillers advertising, which starts June 2, features
a variety of spots. In some spots, people are talking about the great taste
of grilling at home. In others, people show creative new uses for their
existing back yard grill.
About Burger King Corporation
Burger King Corporation was founded in 1954 and created the American icon,
the HOME OF THE WHOPPER(R), in 1957. The company and its franchisees operate
more than 11,435 restaurants in all 50 states and 57 countries and territories
around the world, with 92% of BURGER KING(R) restaurants owned and operated by
independent franchisees. Since the company's founding in Miami in 1954, the
BURGER KING(R) brand has become recognized for great flame-broiled taste and
HAVE IT YOUR WAY(R) food customization. In fiscal year 2001, the
BURGER KING(R) system had system-wide sales of $11.2 billion. Burger King
Corporation is a part of Diageo (NYSE: DEO), the international food and drinks
company. To learn more about the BURGER KING(R) system, please visit the
company's website at http://www.burgerking.com.
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SOURCE Burger King Corporation