BurrellesLuce Selects blinkx for Video Media Monitoring Services

Pioneering media monitoring company enhances offering with blinkx's patented search technology

Sep 29, 2009, 08:00 ET from blinkx

SAN FRANCISCO, Sept. 29 /PRNewswire-FirstCall/ -- blinkx, the world's largest and most advanced video search engine, today announced a technology partnership with BurrellesLuce, one of the oldest and most trusted media monitoring and measurement service providers in the United States. BurrellesLuce's thousands of clients now have organized access to blinkx's growing index of over 35 million hours of audio and video.

BurrellesLuce has provided communications professionals with unparalleled media planning, monitoring, and measurement services for over 120 years. The company is committed to providing its clients with cutting-edge technology and innovative offerings, having introduced online news monitoring in 1994 and the first turn-key copyright compliance program for media relations professionals in 2008. The most recent evidence of this practice is the addition of video media monitoring to its roster of services. BurrellesLuce clients now have comprehensive, relevant video news coverage at their fingertips, courtesy of blinkx.

"blinkx's unparalleled video search technology makes it possible for news coverage to be discovered and retrieved from a wide range of sources in the fastest, most accurate manner," said Suranga Chandratillake, founder and CEO, blinkx. "We're delighted to provide BurrellesLuce, a leader in its field, with our advanced video search technology, and believe it will be tremendously beneficial to their customer base."

"We're constantly looking for new ways to enhance our offering to clients, who rely on us to deliver the most pertinent media coverage out there, as promptly as possible," said Steve Shannon, executive vice president at BurrellesLuce. "We're excited to provide our clients with access to blinkx's unmatched video monitoring through the BurrellesLuce 2.0 portal, alongside print, online, broadcast, and other social media content."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 450 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About BurrellesLuce

BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media. Learn more at www.burrellesluce.com

SOURCE blinkx



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