BURLINGTON, Vt., Nov. 15 /PRNewswire/ -- With resorts around the world
heading into the snow season, Burton announces The Stash(R), a completely
different kind of run that adds a new dimension to snowboarding. The first
resort run of its kind, The Stash is slated to open on December 15, 2006 at
Northstar-At-Tahoe Resort. Developed by Jake Burton and Burton team riders,
The Stash lets riders progress their all-mountain freestyle skills in a
fun, natural environment that features tree runs, jibs and road jumps
constructed with wood logs and other materials native to the Lake Tahoe
"I've always been inspired by riders like Craig Kelly and Johan
Olofsson who are so fluid and creative with big mountain runs, throwing in
freestyle moves and hitting different natural features on the way down,"
says Jake Burton, Founder and Chairman of Burton Snowboards. "That's what
The Stash is all about - going top-to-bottom with your friends, connecting
hits and getting creative on organic features like trees, stumps, gaps and
Burton's concept for The Stash came to life with help from Snow Park
Technologies and the Northstar(TM) Resort terrain park crew. The Stash is
designed to feel like a favorite, misty tree run punctuated by natural
jibs, gaps, pillow lines and transitions. Both intermediate and advanced
riders can get creative and enjoy discovering new goods in every run.
Artist Bob King used chainsaws to carve jibbable wood signs that lead
riders to The Stash. Additional highlights include natural rail slides
built from huge logs and the "CK Cabin," a small hut that riders can jib or
gap. The CK Cabin pays tribute to Craig Kelly, the legendary snowboarder
who gave so much to the sport and inspired riders to shred the entire
"The Stash is simply that dream we all have of just cruisin' and
hittin' all the dopest crap in one run -- ill pow hits, logs and banks,"
says Burton Global Team rider Jeremy Jones. "No more dreamin' baby.
Northstar's Stash is for real."
Chris 'Gunny' Gunnarson, Director of Youth Market Development for Booth
Creek Resorts, is also stoked about The Stash. "It's not quite a park. And
it's not exactly like riding the back country. It's somewhere in between
both. I never thought I would get this excited about a run at a resort.
What a project this has been. Working with Jake and the Burton team has
been a ton of fun and a special experience. The Stash should be on your
must-ride list this year."
Burton selected Northstar-at-Tahoe Resort as its first North American
resort partner for The Stash because of the resort's ongoing commitment to
the progression of the sport. In addition to The Stash, Northstar Resort
will introduce a new six-pack express chairlift this winter, the Tahoe
Zephyr, allowing riders to get from mid-mountain to the summit in just five
minutes so they can hit The Stash over and over.
For more information about The Stash, head to www.thestash.com,
www.transworldsnowboarding.com and www.NorthstarAtTahoe.com.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his
Vermont barn. Since then, Burton has fueled the growth of snowboarding
worldwide through its groundbreaking product lines, its grassroots efforts
to get the sport accepted at resorts and its team of top snowboarders. In
1996, Burton began growing its family of brands to include board sports
equipment and apparel brands. Privately held and owned by Jake, Burton's
headquarters are in Burlington, Vermont with international offices in
Innsbruck, Austria and Tokyo, Japan. For more information, visit
About Northstar-at-Tahoe Resort
Northstar-at-Tahoe Resort is on its way to becoming one of the finest
year-round destination mountain resorts in North America, offering snow
sport activities including alpine skiing, snowboarding, cross-country
skiing and tubing. With 79 trails spread across 2,480 acres, world-class
terrain parks, and the new Village at Northstar(TM) featuring shopping,
dining and a 9,000 square foot ice rink, Northstar Resort has something to
Northstar-at-Tahoe Resort is located on Highway 267, just six miles north
of Lake Tahoe and six miles south of downtown Truckee. For more information on
Northstar Resort, call 1-800-GO-NORTH(TM) (1.800.466.6784) or visit
Mfa Public Relations
SOURCE Burton Snowboards