2014

Burton Creates The Stash at Northstar-At-Tahoe(TM) Resort

    BURLINGTON, Vt., Nov. 15 /PRNewswire/ -- With resorts around the world
 heading into the snow season, Burton announces The Stash(R), a completely
 different kind of run that adds a new dimension to snowboarding. The first
 resort run of its kind, The Stash is slated to open on December 15, 2006 at
 Northstar-At-Tahoe Resort. Developed by Jake Burton and Burton team riders,
 The Stash lets riders progress their all-mountain freestyle skills in a
 fun, natural environment that features tree runs, jibs and road jumps
 constructed with wood logs and other materials native to the Lake Tahoe
 region.
     "I've always been inspired by riders like Craig Kelly and Johan
 Olofsson who are so fluid and creative with big mountain runs, throwing in
 freestyle moves and hitting different natural features on the way down,"
 says Jake Burton, Founder and Chairman of Burton Snowboards. "That's what
 The Stash is all about - going top-to-bottom with your friends, connecting
 hits and getting creative on organic features like trees, stumps, gaps and
 banks."
     Burton's concept for The Stash came to life with help from Snow Park
 Technologies and the Northstar(TM) Resort terrain park crew. The Stash is
 designed to feel like a favorite, misty tree run punctuated by natural
 jibs, gaps, pillow lines and transitions. Both intermediate and advanced
 riders can get creative and enjoy discovering new goods in every run.
 Artist Bob King used chainsaws to carve jibbable wood signs that lead
 riders to The Stash. Additional highlights include natural rail slides
 built from huge logs and the "CK Cabin," a small hut that riders can jib or
 gap. The CK Cabin pays tribute to Craig Kelly, the legendary snowboarder
 who gave so much to the sport and inspired riders to shred the entire
 mountain.
     "The Stash is simply that dream we all have of just cruisin' and
 hittin' all the dopest crap in one run -- ill pow hits, logs and banks,"
 says Burton Global Team rider Jeremy Jones. "No more dreamin' baby.
 Northstar's Stash is for real."
     Chris 'Gunny' Gunnarson, Director of Youth Market Development for Booth
 Creek Resorts, is also stoked about The Stash. "It's not quite a park. And
 it's not exactly like riding the back country. It's somewhere in between
 both. I never thought I would get this excited about a run at a resort.
 What a project this has been. Working with Jake and the Burton team has
 been a ton of fun and a special experience. The Stash should be on your
 must-ride list this year."
     Burton selected Northstar-at-Tahoe Resort as its first North American
 resort partner for The Stash because of the resort's ongoing commitment to
 the progression of the sport. In addition to The Stash, Northstar Resort
 will introduce a new six-pack express chairlift this winter, the Tahoe
 Zephyr, allowing riders to get from mid-mountain to the summit in just five
 minutes so they can hit The Stash over and over.
     For more information about The Stash, head to www.thestash.com,
 www.transworldsnowboarding.com and www.NorthstarAtTahoe.com.
     About Burton Snowboards
     In 1977, Jake Burton Carpenter founded Burton Snowboards out of his
 Vermont barn. Since then, Burton has fueled the growth of snowboarding
 worldwide through its groundbreaking product lines, its grassroots efforts
 to get the sport accepted at resorts and its team of top snowboarders. In
 1996, Burton began growing its family of brands to include board sports
 equipment and apparel brands. Privately held and owned by Jake, Burton's
 headquarters are in Burlington, Vermont with international offices in
 Innsbruck, Austria and Tokyo, Japan. For more information, visit
 www.burton.com.
     About Northstar-at-Tahoe Resort
     Northstar-at-Tahoe Resort is on its way to becoming one of the finest
 year-round destination mountain resorts in North America, offering snow
 sport activities including alpine skiing, snowboarding, cross-country
 skiing and tubing. With 79 trails spread across 2,480 acres, world-class
 terrain parks, and the new Village at Northstar(TM) featuring shopping,
 dining and a 9,000 square foot ice rink, Northstar Resort has something to
 offer everyone.
     Northstar-at-Tahoe Resort is located on Highway 267, just six miles north
 of Lake Tahoe and six miles south of downtown Truckee. For more information on
 Northstar Resort, call 1-800-GO-NORTH(TM) (1.800.466.6784) or visit
 NorthstarAtTahoe.com.
 
     Media Contacts:
 
     Shana Frahm
     Burton Snowboards
     (802) 651-0482
 
     Caroline Andrew
     Mfa Public Relations
     (212) 528-1691
     candrew@mfaltd.com
 
     Jessica VanPernis
     Northstar-at-Tahoe Resort
     (530) 562-3866
     jvanpernis@boothcreek.com
 
 

SOURCE Burton Snowboards

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.