BURLINGTON, Vt., Aug. 25 /PRNewswire/ -- Burton has closed the previously
announced acquisition of Forum, Jeenyus, Foursquare and Special Blend from
Four Star Distribution. Terms of the agreement were not disclosed.
The acquisition will add four new product lines to Burton's existing
family of brands. Each brand will remain autonomous in terms of identity,
consumer following, team riders and product offerings. The collection of
brands will stay on the West Coast, but will relocate from its present
location in San Clemente to a new location in Orange County. Burton has
encouraged the sales, marketing and product staff at Forum and its sister
brands to remain in their existing positions and continue to work for the
"We're excited that the deal is finalized so we can focus on making great
product," said Laurent Potdevin, Burton's President. "Our plan for the
immediate future is pretty simple -- we're going to give these brands the
support and resources they need to reach their full potential. Everyone at
Burton is committed to making this happen."
"Going into the acquisition, we all knew it was going to be a big job to
get it done," said Jake Burton, founder and owner of Burton. "Having
completed the transactional phase of the deal, I have been amazed at the
performance of our people and the crew at Four Star Distribution in the
process. I'm confident the future of these brands is in good hands."
Consumers can learn more about Burton Snowboards by calling Burton Rider
Service: (800) 881-3138.
Burton Snowboards, the world's first snowboard factory, is a pure
snowboard company solely dedicated to creating and perfecting a full range of
the best snowboarding equipment on the planet. Founded in 1977, Burton has
fueled the growth of snowboarding worldwide through its team of top
snowboarders and successful programs such as Learn To Ride (LTR), the Chill
Foundation and the Open Snowboarding Championships. Headquartered in
Burlington, Vermont with international offices in Innsbruck, Austria and
Tokyo, Japan, Burton has been the industry leader since its inception.
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President of Burton