Burton Signs Letter of Intent to Acquire Forum, Special Blend, Jeenyus and Foursquare Snowboard Brands

    BURLINGTON, Vt., July 15 /PRNewswire/ -- Four Star Distribution has agreed
 to sell all four of its snowboard brands to Burton. Both parties have agreed
 on terms and are in the due diligence period of the acquisition, which is
 expected to be complete by August 15th, 2004. Four Star's brands will stay on
 the West Coast but will move from its current location.
     The acquisition represents a new day for Burton to add to its existing
 portfolio of brands, which includes Burton, Analog, Gravis Footwear, RED
 Helmets & Impact Protection and Anon Optics. "We feel that the acquisition of
 Forum, Special Blend, Jeenyus and Foursquare presents an excellent opportunity
 to reach out to a company that has great brands and a strong consumer
 following, but has not been able to reach its market potential," said Laurent
 Potdevin, Burton's President.  Markus Bohi of Four Star Distribution went on
 to say, "Selling off these brands is a very difficult decision for the
 company. We felt that we needed to concentrate on C1RCA's footwear and apparel
 business in order to be successful in the long-term. Over the years, we have
 been approached many times about selling these brands, but the fit and timing
 never worked. The timing is now right, and we could not place the brands'
 future in better hands than Burton, the clear global market leader."
     "I think I speak for all of us at Burton when I say that we have gotten
 tired of watching ski companies buy up snowboard brands," says Jake Burton,
 founder and owner of Burton. "Forum is a company we have always respected, and
 it is a brand that needed to stay in the hands of snowboarders.  We will do
 our best to see that Forum and its sister brands continue to grow and
 develop."
     Consumers can learn more about Burton Snowboards by calling Burton Rider
 Service: (800) 881-3138.
 
     Burton Snowboards, the world's first snowboard factory, is a pure
 snowboard company solely dedicated to creating and perfecting a full range of
 the best snowboarding equipment on the planet. Founded in 1977, Burton has
 fueled the growth of snowboarding worldwide through its team of top
 snowboarders and successful programs such as Learn To Ride (LTR), the Chill
 Foundation and the Open Snowboarding Championships. Headquartered in
 Burlington, Vermont with international offices in Innsbruck, Austria and
 Tokyo, Japan, Burton has been the industry leader since its inception. This
 release can be downloaded from our press website: press.burton.com.
 Your user name is "burtonpress05" and the password is "cartel".
 
      Laurent Potdevin
      President of Burton
      (802) 660-3205
 
 

SOURCE Burton Snowboards

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