BURLINGTON, Vt., July 15 /PRNewswire/ -- Four Star Distribution has agreed
to sell all four of its snowboard brands to Burton. Both parties have agreed
on terms and are in the due diligence period of the acquisition, which is
expected to be complete by August 15th, 2004. Four Star's brands will stay on
the West Coast but will move from its current location.
The acquisition represents a new day for Burton to add to its existing
portfolio of brands, which includes Burton, Analog, Gravis Footwear, RED
Helmets & Impact Protection and Anon Optics. "We feel that the acquisition of
Forum, Special Blend, Jeenyus and Foursquare presents an excellent opportunity
to reach out to a company that has great brands and a strong consumer
following, but has not been able to reach its market potential," said Laurent
Potdevin, Burton's President. Markus Bohi of Four Star Distribution went on
to say, "Selling off these brands is a very difficult decision for the
company. We felt that we needed to concentrate on C1RCA's footwear and apparel
business in order to be successful in the long-term. Over the years, we have
been approached many times about selling these brands, but the fit and timing
never worked. The timing is now right, and we could not place the brands'
future in better hands than Burton, the clear global market leader."
"I think I speak for all of us at Burton when I say that we have gotten
tired of watching ski companies buy up snowboard brands," says Jake Burton,
founder and owner of Burton. "Forum is a company we have always respected, and
it is a brand that needed to stay in the hands of snowboarders. We will do
our best to see that Forum and its sister brands continue to grow and
Consumers can learn more about Burton Snowboards by calling Burton Rider
Service: (800) 881-3138.
Burton Snowboards, the world's first snowboard factory, is a pure
snowboard company solely dedicated to creating and perfecting a full range of
the best snowboarding equipment on the planet. Founded in 1977, Burton has
fueled the growth of snowboarding worldwide through its team of top
snowboarders and successful programs such as Learn To Ride (LTR), the Chill
Foundation and the Open Snowboarding Championships. Headquartered in
Burlington, Vermont with international offices in Innsbruck, Austria and
Tokyo, Japan, Burton has been the industry leader since its inception. This
release can be downloaded from our press website: press.burton.com.
Your user name is "burtonpress05" and the password is "cartel".
President of Burton
SOURCE Burton Snowboards