Burton Snowboards and Channel Islands Surfboards Launch Flagship Retail Store in Los Angeles

Full Service Snowboard, Surfing and Skateboarding Destination to Open this


Aug 21, 2007, 01:00 ET from Burton Snowboards

    BURLINGTON, Vt., Aug. 21 /PRNewswire/ -- Burton Snowboards and Channel
 Islands Surfboards today announced plans to open a new flagship retail
 store this November in Los Angeles, California on Melrose Avenue near
 Crescent Heights Boulevard. The newly constructed space will be the
 company's first store to feature three distinct retail experiences
 dedicated to snowboarding, surfing and skateboarding.
     "Bringing our snow, surf and skate brands under one roof is
 challenging, but at the same time it feels right," says Jake Burton,
 Founder and Chairman of Burton Snowboards. "Our family of brands have
 different messages, but their roots are all connected through the spirit of
 boardsports. Our intention is to capture that spirit and invite riders,
 skaters and surfers to come experience it."
     Now in the early stages of design, the interior of the store will pay
 tribute to the snow, surf and skate lifestyles, while dedicating individual
 space to each sport's unique history, brands and pro teams. Burton will
 occupy an 11,500 square-foot building at 8175 Melrose Ave., bringing a
 premium boardsports experience to Los Angeles.
     The focal point of each section will be the boards, with an extensive
 selection of Channel Islands surfboards on the floor in the surf area of
 the space and a complete line-up of Burton snowboards on hand in the snow
 section of the store. In addition, a skateboard shop will feature its own
 entrance to the building and house skateboard hardgoods, apparel and
 accessories. The primary architecture and construction partners on the Los
 Angeles store project include Tres Birds Workshop Architects of Boulder,
 Colorado and Turner Construction Special Projects.
     The Burton Snowboards' presentation in the store will offer a
 tremendous selection of the latest men's, women's and youth gear from
 Burton, including: snowboards, boots and bindings, outerwear, lifestyle
 apparel and luggage; ANON sunglasses and goggles; R.E.D. protective gear;
 Analog clothing and Gravis shoes and accessories. The Channel Islands space
 in the store will offer its complete line-up of surfboards, along with a
 full representation of wetsuits, surf accessories, bags and surf lifestyle
 apparel from a variety of brands for men and women.
     Visitors to the store can also look forward to ongoing special events
 across all three categories, including athlete autograph sessions, demos,
 parties, charity events, art and boardsports photograph exhibitions,
 women's-focused events and Learn To Ride clinics. In addition, Burton and
 Channel Islands' world-class customer service program will carry over to
 the new location, hiring store employees based on their product knowledge
 and passion for boardsports.
     The new Los Angeles store will be Burton's seventh flagship store
 worldwide and Channel Islands' second U.S. flagship store. Burton also has
 flagship retail locations at the company's Burlington, Vermont
 headquarters; a store at the Burton European Headquarters in Innsbruck,
 Austria; its first urban location in New York City's SoHo district; a
 location in the Harajuku district of Tokyo, Japan and two new stores
 opening in Chicago and Osaka, Japan in the Fall of 2007. Burton-owned
 Gravis Footwear also has a freestanding store in Tokyo.
     About Burton Snowboards
     In 1977, Jake Burton Carpenter founded Burton Snowboards out of his
 Vermont barn. Since then, Burton has fueled the growth of snowboarding
 worldwide through its groundbreaking product lines, its team of top
 snowboarders and its grassroots efforts to get the sport accepted at
 resorts. In 1996, Burton began growing its family of brands to include
 boardsports and apparel brands. Privately held and owned by Jake, Burton's
 headquarters are in Burlington, Vermont with international offices in
 Austria and Japan. For more information, visit http://www.burton.com.
     Media Contacts:
     Shana Frahm                         Caroline Andrew
     Burton Snowboards                   Mfa Public Relations
     323.855.9884                        212.528.1691
     shanaf@burton.com                   candrew@mfaltd.com

SOURCE Burton Snowboards