Burt's Bees Names John Replogle as CEO and President Leading Consumer Brand Executive to Lead Next Phase of Dynamic Company's

Growth and Development

    MORRISVILLE, N.C., Jan. 19 /PRNewswire/ -- Burt's Bees, Inc., the leading
 brand of completely natural personal care products, today announced that John
 Replogle has been named Chief Executive Officer and President, effective
 Thursday, January 19, 2006.
     As General Manager of Unilever's prestigious skin care division,
 Replogle's extensive experience and global exposure have helped him to rapidly
 craft a compelling strategic vision for the skin care division and lead it on
 a path of renewed, accelerated top-line growth. Prior to joining Unilever,
 Replogle served as President of Guinness Bass Import Company, Managing
 Director of Guinness Great Britain and had several roles in Marketing, Sales
 and Strategy with Diageo.  Replogle started his career as a Case Leader with
 the Boston Consulting Group.
     Replogle is replacing former Chief Executive Officer and President Doug
 Meyer who has left to pursue other interests.  "On behalf of Burt's Bees, we
 would like to thank Doug for his many positive contributions to the Company
 and wish him all the best in his future endeavors," said a spokesperson for
 the company.   "Burt's Bees is delighted that John has already begun
 integrating into the Company and we are confident that he will ensure this
 transition will be absolutely seamless for our customers and employees."
     Commenting on his appointment Replogle said, "Burt's Bees is a powerful
 brand with a unique place in the market and tremendous potential for growth.
 It is the leading all-natural personal care brand, with a proud history of
 innovation, creativity, and conscience, and I am greatly privileged to join
 the leadership team and have the opportunity to build on its success."
     A brief biography can be found below. Mr. Replogle's headshot is available
 by request.
     John Replogle biography
     John Replogle was named Chief Executive Officer and President of Burt's
 Bees on January 19, 2006. The appointment is effective January 19, 2006.
     Replogle previously spent three years at Unilever as General Manager, Skin
 Care, North America. He also served on the company's Operating Executive
 Committee and Global Category Board. His leadership was marked by successful
 efforts to improve the division's innovation, recraft their marketing and
 build a strong leadership team.
     Prior to that, he spent eight years with Diageo, most recently as
 President of Guinness Bass Import Company and Managing Director of Guinness
 Great Britain. Earlier, he held several other roles in Marketing, Sales and
 Strategy with Diageo. Replogle began his career as a consultant with the
 Boston Consulting Group.
     Replogle earned an MBA from Harvard, graduating with distinction. He
 earned his BA from Dartmouth College, where he served as President of his
 class, while gaining several awards and distinctions, such as the Hansard
 Scholarship and the Dean's Prize.
     Replogle is married with four daughters and is an active volunteer with
 the humanitarian aid organization, Americares.
     About Burt's Bees, Inc.
     Since 1991, Burt's Bees has been offering distinctive all-natural products
 and marketing them as affordable luxuries and gifts. Today, Burt's Bees is the
 leading manufacturer of 150 earth-friendly, all-natural personal care
 products, including face and body care, grooming, baby care, and cosmetics.
 Burt's Bees products are available through approximately 20,000 retailers
 nationwide, its internet website (http://www.burtsbees.com), and selected
 international distributors. Burt's Bees makes natural, hard-working personal
 care products that put the consumer's health and well-being, as well as that
 of the environment and Planet Earth, first.

SOURCE Burt's Bees, Inc.

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