BuscaPe Consolidates Leadership in Brazilian E-Commerce, According to comScore
Survey also singles out SaveMe as one of the group purchasing sites with the largest audience in Brazil
SAO PAULO, Oct. 25, 2011 /PRNewswire/ -- BuscaPe (www.buscape.com.br), the leader in price comparison in Brazil and Latin America, has consolidated its position as the leading company in the e-commerce segment according to comScore, a company that conducts surveys of the digital market, as it reaches the top audience ranking for electronic commerce sites with nearly 16 million unique visitors in September of 2011, representing almost one third of the total internet audience in Brazil.
Market ranking of online retail
Unique visitors -– September/2011 (X 1000)
Made up of a series of companies that operate throughout the chain of electronic commerce, from product searching to purchasing decisions, store evaluation and direct sales among consumers, Grupo BuscaPe is one of the companies in Brazil invested in by the South African investment company Naspers, and it is now singled out as the biggest success story on the Brazilian internet.
Its price comparison service, available at www.buscape.com.br, is the absolute leader in Brazil, and is considered by Brazilian and Latin American consumers to be an indispensable tool for product research because it provides countless useful and varied search functionalities, such as lowest and highest price, best products evaluated and most reliable stores.
"We are really quite satisfied with this result, which is the consequence of a great deal of work and dedication by the whole BuscaPe team. We started out as a price comparison site, and now we are an internet Group of 13 companies. Winning first place for audience is a trophy that we've had our sights on since the very beginning," exults Romero Rodrigues, CEO and founder of Grupo BuscaPe.
SaveMe, the first portal in Brazil for aggregating group purchasing sites, a company of Grupo BuscaPe, also made it to first place in September of 2011, leading the sector in unique visitors, according to comScore. In that month, the portal achieved a total of 4.3 million unique visitors.
Market ranking of group purchasing
Unique visitors – September/2011 (X 1000)
Creator of the service of product searching and price research offered at the site www.buscape.com.br since June of 1999, the Grupo BuscaPe (www.buscape.com) is made up of media properties focused on the process of purchasing decisions in Latin American e-commerce. With more than 60 million visits each month and a presence in 28 countries, BuscaPe is the absolute leader in purchasing decisions in Latin America.
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