Business & Commercial Aviation to Present Harvey Research Awards Readers' Choice for Outstanding Advertising - 21 May in Geneva - EBACE Booth #5226
GENEVA, May 21, 2014 /PRNewswire/ -- Business & Commercial Aviation (B&CA), the most reliable "how-to" resource for business aviation intelligence, will present its Harvey Research Awards for Outstanding Advertising today at the 2014 European Business Aviation Convention & Exhibition (EBACE). The awards, presented in conjunction with Penton's Aviation Week Network of brands - The Air Charter Guide, Aircraft Bluebook, and AC-U-KWIK - recognize the top ten most innovative advertisers as selected by B&CA readers.
B&CA contracted independent research firm, Harvey Research, Inc. to conduct an impartial study. The Harvey Research AdQ Study provides a quantitative, unbiased analysis of ad readership and communication effectiveness based on proven criteria. For this project, Harvey Research analyzed the opinions of hundreds of B&CA readers to develop a standard by which advertisers are ranked.
B&CA's Harvey Research Awards ceremony will be held at EBACE booth #5226, beginning at 3:30 p.m., followed by a cocktail reception in honor of this year's award recipients.
2014 winners of B&CA's Harvey Research Awards include:
HondaJet - highest ranked
Universal Avionics Systems
About Business & Commercial Aviation
Business & Commercial Aviation (B&CA), which began publishing in 1958, is the business and commercial aviation monthly of Penton's Aviation Week Group. It is the premier source of analysis providing unique and award-winning editorial to the business aviation marketplace, making it the number one publication among the world's most influential business aviation decision-makers.
About Aviation Week
Aviation Week, a division of Penton, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world's leading manufacturers, suppliers, airlines, business aviation operators, militaries, governments and other organizations that serve this global market. The product portfolio includes Aviation Week & Space Technology, AC-U-KWIK, Aircraft Blue Book, Airportdata.com, Air Charter Guide, Air Transport World, AviationWeek.com, Aviation Week Intelligence Network, Business & Commercial Aviation, ShowNews, SpeedNews, Fleet and MRO forecasts, global maintenance, repair and overhaul (MRO) tradeshows and aerospace & defense conferences.
Penton is a leading professional information services company that engages and informs millions of professionals every day, helping them grow and solve their most critical business challenges. As a provider of critical workflow solutions and insightful content, marketing services and networking, Penton helps businesses do business in five core growth markets: agriculture, transportation, natural products/food, infrastructure, and industrial design/manufacturing.
Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
For additional information on the company and its businesses, visit www.penton.com.