CEO and President both Praise Power of new Audience Management System

MONTVALE, N.J., Nov. 24 /PRNewswire/ -- ARGI announced today that Business Valuation Resources, LLC (BVR), of Portland, OR (www.bvresources.com) has selected its recently announced Acuity product for the audience management of their portfolio of print, on-line products and transaction databases. This includes their newsletters, guides and books, web publications and seminars. Acuity will be fully integrated into BVR's five websites.

Acuity was introduced in early June and ushers in an entirely new set of capabilities for audience development professionals. In development for over 2 years, Acuity was built to the specifications of today's publishing and media companies. It is not an enhancement of a print-oriented system, rather it was developed from the ground up to be media-agnostic and user-centric. Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form. It is an Audience Management platform that enriches the publishers' relationships with their audience regardless of media type. Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.

David Foster, CEO of BVR and former President of the Specialized Information Publishers Association (SIPA) commented: "Acuity will allow me to head off a substantial investment in the future by eliminating a technological middleman. ARGI is the first company that has had the courage to link content management capabilities and fulfillment management functionality together in a meaningful way."

Lucretia Lyons, President of BVR added, "From the very first demo it was clear that Acuity was built with the publisher and marketer foremost in mind. We're confident that this really is the next-generation in fulfillment and web publishing software. Acuity opens the gates to everyone on our team, exactly the 'information democratization' that BVR - and surely every specialized publisher - has only dreamed of until now."

ARGI CEO, Ray Butkus said: "The management team at BVR is extremely knowledgeable regarding the trends and directions in circulation, subscription marketing and audience development. They have a very clear vision of what will drive success for publishers in the next decade. We at ARGI are very proud of their selection of Acuity and the prominent role it will play in their growth plans for the business."

About ARGI

The business of Subscriber, Membership and Customer Management is changing dramatically and ARGI helps organizations navigate and exploit opportunities brought on by that change. With a legacy of nearly 40 years, we develop, host and manage Subscription Fulfillment, Reader Service, and Database Marketing solutions for over 300 publishers, organizations and other B2B companies. ARGI helps clients better manage change by providing unprecedented simplicity and remarkable control that companies need to thrive in this increasingly complex environment.

ARGI products and services leverage the intersection of data/content and audience/customers across media. ARGI platforms allow you to interact with, profile, analyze, and grow your customer and audience base.

About Business Valuation Resources, LLC

Every top business valuation firm depends on BVR for authoritative market data, continuing professional education, and expert opinion. BVR can be relied upon when career success depends on an unimpeachable business valuation. BVR customers include business appraisers, certified public accountants, merger and acquisition professionals, business brokers, lawyers and judges, private equity and venture capitalists, owners, CFOs, and many others. Founded by Dr. Shannon Pratt, BVR's market databases and analysis have won in the courtroom--and the boardroom--for over a decade. Products include: Pratt's Stats, newsletters, CPE, research reports, teleconferences, books and more.

www.callargi.com

SOURCE ARGI

Back to top

RELATED LINKS
http://www.callargi.com