First Weekly Survey Asks "Should GM Change Its Name?"

NEW YORK, July 2 /PRNewswire/ -- BusinessWeek.com's marketing and advertising blog "Brand New Day" will partner with The CMO Club, a leading organization and network of top chief marketing officers, on a weekly survey, announced BusinessWeek.com Editor-in-Chief John A. Byrne.

Each week, Brand New Day and The CMO Club will survey the Club's members on a compelling issue pulled from the headlines. Every Thursday, Brand New Day will publish the results, as well as the thoughts of several leading CMOs on the issue.

The first survey will debut in the blog on July 2: "Should General Motors Change Its Name?" A clear majority of marketers say that the automaker should not change its name.

"We want to open up the blog to more participation from our most influential readers," said Byrne. "Being able to tap leading CMOs every week will put Brand New Day, already one of our most popular blogs, at the center of what is on the minds of top marketers."

"Our weekly poll questions, within The CMO Club, have been extremely valuable to our members," said Pete Krainik, founder of The CMO Club. "We are pleased to partner with BusinessWeek to provide their readers access to thought leaders within our CMO community and give our members a voice."

About Brand New Day

Brand New Day is a blog launched in 2004 by BusinessWeek, anchored by senior correspondent David Kiley, with contributions from Burt Helm, Helen Walters and Michael Arndt. The blog deals with the advertising, marketing and media issues: from the latest ad campaigns to the latest new product introductions, brand strategies and regulatory issues facing marketers.

About BusinessWeek

BusinessWeek is a global source of essential business insight that inspires leaders to turn ideas into action. Through content, context, and collaboration, BusinessWeek moderates global conversations and moves business professionals forward. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.8 million readers each week in 140 countries. Local language editions include Chinese, Thai, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Business Exchange (http://bx.businessweek.com/) is an innovative online offering that aims to better serve the evolving information needs of business professionals.

About The CMO Club

The CMO Club was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2006 by seasoned marketing executive Pete Krainik and currently has over 800 members. Find out more about The CMO Club at www.thecmoclub.com.

SOURCE BusinessWeek

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