Buzzam Takes Radio From Broadcast to ExactCast

OKLAHOMA CITY, Oct. 16, 2012 /PRNewswire/ -- Buzzam Radio, a personalized, activity- and location-aware radio app developed by an Oklahoma City software startup, was launched today and is now available in the iTunes store.

"Millions have become frustrated with 'old school' broadcast, and have abandoned radio entirely for services like Pandora," said Greg Starling, president and COO of Buzzam. "The problem with Internet radio services is that they omit critical elements of radio like news, weather, commentary and other entertainment. Buzzam curates the best of the traditional radio experience together with your favorite music, then brings other textual content like Facebook and Twitter updates into an audio stream customized for each user."

Using LTE technologies, cloud-based delivery systems and GPS-enabled smartphones that were not as available just a few years ago, Buzzam moves the broadcast market to the new world of "ExactCast," where each individual creates a personalized feed of exactly what unique music, social feeds, news, weather and traffic they want.

"Streamlined personalization is a growing expectation for consumers," said Josh Wright, CEO of Buzzam. "People design their own clothing, computers, furniture, food and cars online. There are personalized digital magazines and books, cars that read text messages, and 3D printers that can build almost anything. So we thought, 'Why shouldn't your radio be custom too?'"

Key features:

• Text-based reader for social feeds
• Music aggregation from sources like Spotify and personal music libraries
• GPS technology offers opt-in location-based and activity-aware traffic and weather advice
• Unprecedented accuracy is afforded for advertisers to target specific demographics (for example, a 21-year-old driving in a particular direction, within a specific distance from a business)

Buzzam is now available for free in the iTunes Store.

"Our goal is to perfect radio," said Starling. "From radio's humble beginnings more than 100 years ago, Buzzam can now ExactCast everything you want to hear into one place, when and where you want."

SOURCE Buzzam Radio