BYNDL Announces Strategic Relationship with Sprout Retail Sprout and BYNDL to Drive Digital Media and Payment Services to Unattended Retail

LAS VEGAS, April 23, 2013 /PRNewswire-iReach/ -- #NAMAOneShow -- BYNDL, Inc. (http://www.byndl.com/ ) announced today a strategic relationship with Sprout Retail (http://www.sproutretail.com/) to deliver mobile payments, stored value, digital coupons and surveys via mobile devices to the vending market.  

(Photo: http://photos.prnewswire.com/prnh/20130423/CG00176)

"Sprout Retail's CEO Jim English has been a recognized thought leader in driving innovative digital media strategies into the unattended retail market, and we are delighted to be working with him," said Lori Salow Marshall, BYNDL Founder and CEO.

BYNDL's "Vending Cloud" enables vending technology providers to offer vending operators digital services to sell through both their machines and the consumer's mobile device.  "The consumer relationship with their favorite brands and products will start at the vending machine and travel everywhere with them on their phones now through relevant apps or games," said Marshall.

"We see an opportunity for new, dynamic services associated with mobility in vending, driving up revenues and making solutions more cost effective.  We believe BYNDL's platform approach combined with the Bluetooth capabilities of the MDBlue device will add value to the market by letting each vending operator tailor services for their customer base." said Jim English, CEO of Sprout Retail.  

Michael Kasavana, NAMA Endowed Professor at Michigan State University noted  "The delivery of digital services to vending through intelligent systems will fuel V-Commerce, revolutionizing the customer experience, growing operator revenues and increasing margins."  

Marshall is speaking about the impact of software-as-a-service to the vending market at Kasavana's Technology Super Session at the NAMA (National Automatic Merchansing Association) OneShow (#NAMAOneShow) this week.

BYNDL's team includes enterprise software professionals who bring a unique combination of data architecture and management experience to vending.  

Josh Anderson, formerly of Microsoft's mission critical organization has joined BYNDL as VP Market Operations.  Sharon Bolding, Ph.D. brings extensive data architecture and mobile commerce experience as BYNDL's VP of Product Development. Don Finley, a thought leader in bringing digital media and software services to unattended retail, also joined BYNDL as VP Product Management.

BYNDL will be launching with additional beta partners over the summer for commercial launch in the fall.   "BYNDL brings great value to the vending market," says Finley, "and we are looking forward to working with our partners to revolutionize how consumers experience vending, and to drive up revenues and margins at the vending point of sale."

Media Contact: Josh Anderson BYNDL, Inc., 425-765-9546, josh.anderson@byndl.com

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SOURCE BYNDL, Inc.



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