Consumers Able To Purchase Quality Camera Accessories at Affordable Prices

RIDGEFIELD PARK, N.J., Nov. 30 /PRNewswire/ -- C & A Marketing announces they have entered into an exclusive long-term licensing agreement with PLR IP Holdings, LLC, granting rights to produce and market an extensive assortment of camera accessories under the Polaroid brand. The specific products covered under the terms of the deal includes such items as camera bags, lenses, filters, underwater housings, binoculars and a host of other camera accessories.

This new high quality and affordable product line will help drive growth of key categories that are natural extensions of the recognized and trusted imaging brand. Polaroid branded camera accessories will first be available to consumers beginning in the first quarter of 2010 and will be distributed by C & A Marketing, a noted leader in the camera accessory business.

"In my 15 years in the photo industry I have never been as excited about a project as this one. This partnership will allow C & A Marketing to fill a void in the imaging marketplace by providing quality camera accessories at affordable prices," said Mr. Pikarski. "This agreement will position us at the forefront of an innovative distribution model that provides an edge over competitive products."

According to Harry Klein, "This partnership will allow us to meet the ever-changing needs of the industry. We recognize the enormous potential to diversify our line of product while leveraging the power of the iconic Polaroid brand. "

Scott W. Hardy, President of PLR IP Holdings, LLC, adds, "The addition of these new product categories strengthens Polaroid's position within its core portfolio of imaging products. We are excited at the potential that this new partnership offers."

Owned by Harry Klein and Chaim Pikarski, two seasoned executives in the photo industry with over 30 years of combined experience, C & A Marketing was established in 2003 as a wholesaler and major online retailer of a full variety of consumer products.

Since 1937, Polaroid® has been considered to be one of the most respected and recognized consumer brands in the world. Best known for pioneering polarized lenses and instant photography, the Polaroid brand is now reaching a new generation of consumers, extending into innovative lines of digital instant and imaging products including flat panel televisions, digital photo frames, digital cameras and more. As part of a portfolio of iconic brands jointly owned and managed by Gordon Brothers Brands (www.gordonbrothers.com) and Hilco Consumer Capital (www.hilcocc.com), Polaroid is extending into a full-scale, global licensing and marketing company to wholesale, direct-to-retail (DTR) and e-commerce channels. Polaroid is registered trademark of PLR IP Holdings, LLC. (www.polaroid.com)

SOURCE C & A Marketing

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