C22 Capital, Inc. Launches Major Company Expansion

LOS ANGELES, March 10 /PRNewswire/ -- C22 Capital, Inc., currently comprised of C22 Investment Group and C22 Media Group, will launch a new division, Questo Entertainment Group, and will significantly expand the existing services of Catch 22 Entertainment, LLC, its full-service film distribution company, announced CEO Anthony Millan.

Questo Entertainment Group will maintain two divisions: Questo Music and Questo Publishing, to undertake soundtrack production and publishing. Questo Music will release soundtracks for the films acquired and released by Catch 22 Entertainment.

Among the company's new offerings are on-site, state-of-the-art, post-production services for its film projects, thus streamlining the process of bringing films to market. Currently, Catch 22 is readying Beyond The Mat, the company's latest film acquisition, for an early fall nationwide theatrical release. The gripping drama, whose screenplay was an official selection at Tribeca, focuses on a high school wrestler who surmounts personal and competitive adversity.  

In addition to providing bridge financing for films such as Beyond The Mat, C22 Capital, Inc. invests in diverse business sectors including music, real estate, and energy. The company commands a high rate of interest across its investments, and has a 25% equity stake in all businesses to which it has made loans. This innovative arrangement is doubly beneficial as investors enjoy both a high rate of interest and a continued revenue stream on those individual businesses.  

C22 Media Group President Mack Machen underscores this structural advantage: "Each of our companies enhances and increases business for the others. The resulting synergy makes each company stronger, and more resilient, with greater cash flow. The result is greater protection, and ROI for our investors, our companies, and ourselves."  

"We've created an organization with complementary divisions, each providing a service for a specific niche. We've made sure that we diversified our investors' capital to ensure a favorable rate of return in addition to the opportunity to participate in the profits of each of those investments. Streamlining our film distribution and marketing operation, as with Beyond The Mat, further enhances our efficiency," explains Millan, adding that this affords the company greater control over the timeline of a project.

Catch 22 Entertainment, LLC, the company's film distribution division, has augmented its services with film marketing now being offered for the films it acquires. Catch 22 has assembled a marketing team with decades-long experience to handle theatrical distribution accompanied by a strategic publicity, promotions and advertising campaign for Beyond The Mat. "Catch 22 Entertainment is responsive to an evolving marketplace for specialized films that have the potential to cross over. Our strategy will employ traditional as well as social networking and new media promotions to tap niche and mainstream audiences," states Millan. Following the nationwide theatrical release in early fall, the film will be made available via VOD, network, pay-per-view and other ancillary markets.

For more information, please visit http://www.c22capital.com or  http://www.catch-22ent.com

This release was issued through eReleases(TM).  For more information, visit http://www.ereleases.com.

SOURCE C22 Capital, Inc.