C4-Sports and the Ultimate Sports Resort Announce Partnership

C4-Sports' General Manager Named to New Resort's Advisory Board; Ultimate

Sports Entertainment, Inc. President and CEO to Speak at C4-Sports

Exhibition in July



Apr 24, 2006, 01:00 ET from C4-Sports

    LAS VEGAS, April 24 /PRNewswire/ -- C4-Sports General Manager Gene
 Sanders have been appointed to the advisory board of Ultimate Sports
 Entertainment, Inc. and will assist resort management with its technology
 initiatives for the $4 billion sports mega-complex to be built on 116 acres
 in Las Vegas. Matt A. Rose, president and CEO of Ultimate Sports
 Entertainment, Inc., will address attendees at the C4-Sports Media
 Technology Conference and Exhibition in Las Vegas on July 17, the opening
 day of the exhibition.
     "The Ultimate Sports Resort will deliver an extraordinary experience to
 sports fans, teams, and enthusiasts, and we are looking forward to being
 part of a project that has the potential to be the greatest sports and
 entertainment destination in the world," said Sanders. "The goal of
 C4-Sports is to bring together technology and solutions for sports, and the
 Ultimate Sports Resort truly is a microcosm of this industry."
     Rose's address at the C4-Sports Media Technology Conference and
 Exhibition will outline the mission and objectives of the resort and
 discuss details that surround building such a facility, one that will
 provide sports-minded consumers with unparalleled access to watch sports,
 play sports, test state- of-the-art sports equipment, and purchase the
 widest range of sports-related products in the world.
     "We chose to work with Gene and C4-Sports because they represent an
 event version of what the Ultimate Sports Resort is all about, and that is
 the most innovative, cutting-edge sports experience in the world," said
 Rose. "I look forward to attending the C4-Sports Media Technology
 Conference and Exhibition, which promises to provide unparalleled access to
 today's latest media technology solutions that will set the bar for the
 future of sports entertainment and delivery."
     As a technology partner of the resort, C4-Sports will join a team of
 industry leaders and professional organizations, including more than 25 USA
 Sports National Governing Bodies, who are all voicing approval and pledging
 support. "The promotion of sports, health, and fitness represents an
 extremely important agenda for every citizen in the United States," said
 Kerry Klostermann, secretary general, USA Volleyball. "USA Volleyball is
 extremely pleased that the vision of Ultimate Sports Entertainment, Inc.
 has finally become a reality."
     The resort project is based on a hybrid "casino," "destination," and
 "sports" business model. For instance, the final name of the resort will be
 determined through a naming rights deal similar to those recently
 associated with stadium, arena, and title sponsorships in sports. The
 resort will feature 10 state-of-the-art competition venues including a
 26,000-seat main arena, a 10,500-seat action sport arena, a 5,500-seat
 aquatic center, a climate controlled driving range, bowling alleys, an ice
 rink, and a variety of other sports-related developments such as a
 permanent sports product exhibition mall, 250,000-square feet of sports
 retail, a 150,000-square foot casino (50,000-square feet dedicated to
 "clean-air gaming"), 10 nightclubs, 5,500 hotel rooms, and 500 luxury
 condominiums. For more information regarding the Ultimate Sports Resort,
 visit the Web site at http://www.ultimatesportsresort.com .
     More information and online registration for C4-Sports are available at
 http://www.c4-sports.com .
     About C4-Sports
     C4-Sports is the only exclusive exposition and conference dedicated to
 the sports content industry. Attracting athletic directors, facility
 managers, sports broadcasters, coaches, and athletes from across the
 nation, it will provide exhibitors with the unique opportunity to network
 with these professionals. More than 5,000 sports professionals are expected
 to converge in Las Vegas on July 17-19 for this dynamic marketplace of
 sports technologies, products, services, and ideas. More information about
 C4-Sports is available online at http://www.c4-sports.com .
     Agency Contact:                    C4-Events Contact:
     Peggy Stalhut,                     Gene Sanders, General Manager
     Wall Street Communications         Tel: +1 703.287.5974
     Tel: +1 631.423.4128               E-mail: gsanders@c4-events.com
     E-mail: peggy@wallstreetcom.tv
 
 

SOURCE C4-Sports
    LAS VEGAS, April 24 /PRNewswire/ -- C4-Sports General Manager Gene
 Sanders have been appointed to the advisory board of Ultimate Sports
 Entertainment, Inc. and will assist resort management with its technology
 initiatives for the $4 billion sports mega-complex to be built on 116 acres
 in Las Vegas. Matt A. Rose, president and CEO of Ultimate Sports
 Entertainment, Inc., will address attendees at the C4-Sports Media
 Technology Conference and Exhibition in Las Vegas on July 17, the opening
 day of the exhibition.
     "The Ultimate Sports Resort will deliver an extraordinary experience to
 sports fans, teams, and enthusiasts, and we are looking forward to being
 part of a project that has the potential to be the greatest sports and
 entertainment destination in the world," said Sanders. "The goal of
 C4-Sports is to bring together technology and solutions for sports, and the
 Ultimate Sports Resort truly is a microcosm of this industry."
     Rose's address at the C4-Sports Media Technology Conference and
 Exhibition will outline the mission and objectives of the resort and
 discuss details that surround building such a facility, one that will
 provide sports-minded consumers with unparalleled access to watch sports,
 play sports, test state- of-the-art sports equipment, and purchase the
 widest range of sports-related products in the world.
     "We chose to work with Gene and C4-Sports because they represent an
 event version of what the Ultimate Sports Resort is all about, and that is
 the most innovative, cutting-edge sports experience in the world," said
 Rose. "I look forward to attending the C4-Sports Media Technology
 Conference and Exhibition, which promises to provide unparalleled access to
 today's latest media technology solutions that will set the bar for the
 future of sports entertainment and delivery."
     As a technology partner of the resort, C4-Sports will join a team of
 industry leaders and professional organizations, including more than 25 USA
 Sports National Governing Bodies, who are all voicing approval and pledging
 support. "The promotion of sports, health, and fitness represents an
 extremely important agenda for every citizen in the United States," said
 Kerry Klostermann, secretary general, USA Volleyball. "USA Volleyball is
 extremely pleased that the vision of Ultimate Sports Entertainment, Inc.
 has finally become a reality."
     The resort project is based on a hybrid "casino," "destination," and
 "sports" business model. For instance, the final name of the resort will be
 determined through a naming rights deal similar to those recently
 associated with stadium, arena, and title sponsorships in sports. The
 resort will feature 10 state-of-the-art competition venues including a
 26,000-seat main arena, a 10,500-seat action sport arena, a 5,500-seat
 aquatic center, a climate controlled driving range, bowling alleys, an ice
 rink, and a variety of other sports-related developments such as a
 permanent sports product exhibition mall, 250,000-square feet of sports
 retail, a 150,000-square foot casino (50,000-square feet dedicated to
 "clean-air gaming"), 10 nightclubs, 5,500 hotel rooms, and 500 luxury
 condominiums. For more information regarding the Ultimate Sports Resort,
 visit the Web site at http://www.ultimatesportsresort.com .
     More information and online registration for C4-Sports are available at
 http://www.c4-sports.com .
     About C4-Sports
     C4-Sports is the only exclusive exposition and conference dedicated to
 the sports content industry. Attracting athletic directors, facility
 managers, sports broadcasters, coaches, and athletes from across the
 nation, it will provide exhibitors with the unique opportunity to network
 with these professionals. More than 5,000 sports professionals are expected
 to converge in Las Vegas on July 17-19 for this dynamic marketplace of
 sports technologies, products, services, and ideas. More information about
 C4-Sports is available online at http://www.c4-sports.com .
     Agency Contact:                    C4-Events Contact:
     Peggy Stalhut,                     Gene Sanders, General Manager
     Wall Street Communications         Tel: +1 703.287.5974
     Tel: +1 631.423.4128               E-mail: gsanders@c4-events.com
     E-mail: peggy@wallstreetcom.tv
 
 SOURCE C4-Sports