Cabbage Patch Kids(R) Nominated for T.O.T.Y. (TOY OF THE YEAR) Award

Property of the Year Category & Girl Toy of The Year Category

Feb 11, 2005, 00:00 ET from JAKKS Pacific, Inc.

    CLEVELAND, Ga., Feb. 11 /PRNewswire-FirstCall/ -- 4Kids Entertainment,
 licensing agent for the Cabbage Patch Kids, is pleased to announce that the
 Toy Industry Association (TIA) selected the brand owned by Original
 Appalachian Artworks Inc. (OAA) as a finalist in the 2005 Toy Of The Year
 (T.O.T.Y.) Award in the Property of the Year category.
     Also, receiving honor this year as a finalist in the Girl Toy of the Year
 Category is the 16" Cabbage Patch Kids manufactured under license by Play
 Along Toys, a division of JAKKS Pacific, Inc. (Nasdaq:   JAKK).  Winners will be
 announced at the fifth annual T.O.T.Y. (pronounced toe-tee) Awards, to be held
 February 19, 2005 at the Hilton New York in New York City.
     The must-have gift of the Christmas of '83, the 'Kids(TM) went on record
 as the most successful new doll in the history of the toy industry.  They were
 recognized five years later as the largest licensed property in the history of
 children's merchandising, generating sales of more than $4 billion.
     To date more than 100 million Cabbage Patch Kids have found homes
 throughout the world, since their introduction in 1983.  If they had their own
 country, their population would rank twelfth between Nigeria and Mexico.
     T.O.T.Y. -- "The industry's version of the Oscars -- gives toy
 manufacturers the recognition they deserve for producing best selling
 product," said Tom Conley, President of the Toy Industry Association in New
 York City.  "In addition to honoring the year's finest in children's
 entertainment, T.O.T.Y. Awards acknowledge outstanding individuals, companies
 and team achievements.  All of the winners, and all of the nominees, are truly
 the 'best of the best,'" Mr. Conley added.
     Cabbage Patch Kids property has its roots and its headquarters in a small
 Appalachian community in the Georgia Mountains.  The very first "adoptable"
 babies hand stitched to birth celebrated individuality and the differences
 that made each one unique.  Today, the heart of the brand still focuses on the
 significant appreciation of individuality.
     "Raising this family has been an extremely rewarding experience for me,
 said Cabbage Patch Kid creator Xavier Roberts, "I am honored that the toy
 industry has nominated Cabbage Patch Kids as a finalist for a T.O.T.Y. Award
 in two categories."
     T.O.T.Y. Awards are presented to products in 11 toy industry categories
 including: Infant/Preschool Toy, Girl Toy, Boy Toy, Game, Outdoor Toy,
 Educational Toy, Activity Toy, Electronic Entertainment, Most Innovative Toy,
 and Specialty Toy.  Awards are also given for the Property of the Year and
 Retailer of the Year.
              Cabbage Patch Kids -- Original Appalachian Artworks
                   Disney Princess -- The Walt Disney Company
         Dora the Explorer -- Nick Jr. division of Viacom International
                       Spider-Man -- Marvel Entertainment
                        Yu-Gi-Oh! -- 4Kids Entertainment
                       NOMINEES FOR GIRL TOY OF THE YEAR
      Cabbage Patch Kids -- Play Along Toys division of JAKKS Pacific, Inc
            Bella Dancerella Home Ballet Studio -- Spin Master Ltd.
                      Dora's Talking House -- Fisher-Price
                       FurReal Friends Luv Cubs -- Hasbro
                   Magic Hair Fairytale Dora -- Fisher-Price
     About Original Appalachian Artworks
     Original Appalachian Artworks, Inc. (OAA), founded in 1978 by Cabbage
 Patch Kids creator Xavier Roberts, is a privately held corporation located in
 Cleveland, Georgia.  Headquarters to the world famous Cabbage Patch Kids brand
 and home to BabyLand General Hospital, one of Georgia's top tourist
 attractions, OAA also manages a wide range of other projects while continuing
 to deliver hand-stitched one-of-a-kind, soft-sculpture Cabbage Patch Kids.
     About Play Along, Inc.
     Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq:   JAKK),
 manufactures, markets and distributes some of the most recognizable and
 popular children's toy lines in the world, including Care Bears(TM), Cabbage
 Patch Kids(R), Teletubbies(TM), Sky Dancers(R) and Lord of the Rings(TM).  The
 company's products can be found at mass merchant, specialty and gift retailers
 on a worldwide basis.  For more information about the Play Along product line,
     About JAKKS Pacific, Inc.:
     JAKKS Pacific, Inc. is a multi-brand company that designs and markets a
 broad range of toys and consumer products.  The product categories include:
 Action Figures, Art Activity Kits, Stationery, Writing Instruments,
 Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-
 School, Plush, Construction Toys, Electronics and Dolls.  The products are
 sold under various brand names including JAKKS Pacific(R), Play Along(R),
 Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R),
 Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R)
 and TV Games(TM).  The Company also participates in a joint venture with THQ
 Inc. that has exclusive worldwide rights to publish and market World Wrestling
 Entertainment(R) video games.  For further information, visit or
     About 4Kids Entertainment
     Headquartered in New York City with international offices in London, 4Kids
 Entertainment, Inc. (NYSE:   KDE) is a global provider of children's
 entertainment and merchandise licensing.  4Kids, through its wholly owned
 subsidiaries, provides domestic and international merchandise licensing;
 television, film, music and home video production and distribution; media
 planning and buying; product development; and Web site development.  4Kids
 Entertainment represents all merchandise licensing rights for the CPK.  For
 further information, please visit the company's Web site at
     About TIA
     Founded in 1916, the Toy Industry Association (TIA), formerly Toy
 Manufacturers of America is recognized by government, trade, media and
 consumers as the authoritative voice of the North American toy industry.  TIA
 ( represents producers of toys, games and entertainment
 products for the youth market.  Its more than 400 members include
 manufacturers and importers (regular members), manufacturers' sales
 representatives, licensors, marketing and promotion firms, safety and/or
 communications consultants and related associations and trade publications
 (associate members).  TIA also owns and operates the American International
 TOY FAIR(TM) to be held February 20-23rd, 2005.
       (C) 2005 Original Appalachian Artworks Inc., All Rights Reserved.
     This press release contains forward-looking statements (within the meaning
 of the Private Securities Litigation Reform Act of 1995) that are based on
 current expectations, estimates and projections about JAKKS Pacific's business
 based partly on assumptions made by its management.  These statements are not
 guarantees of future performance and involve risks, uncertainties and
 assumptions that are difficult to predict.  Therefore, actual outcomes and
 results may differ materially from what is expressed or forecasted in such
 statements due to numerous factors, including, but not limited to, those
 described above, changes in demand for JAKKS' products, product mix, the
 timing of customer orders and deliveries, the impact of competitive products
 and pricing, and difficulties with integrating acquired businesses.  The
 forward-looking statements contained herein speak only as of the date on which
 they are made, and JAKKS undertakes no obligation to update any of them to
 reflect events or circumstances after the date of this release.
      Contact:  Margaret Strong/Original Appalachian Artworks Inc.
                706-865-2171, Ext. 241
                Adrienne Citrin/Toy Industry Association
                212-675-1141, Ext. 235
                Britt Lyman/Play Along Inc.

SOURCE JAKKS Pacific, Inc.