CLEVELAND, Ga., Feb. 11 /PRNewswire-FirstCall/ -- 4Kids Entertainment,
licensing agent for the Cabbage Patch Kids, is pleased to announce that the
Toy Industry Association (TIA) selected the brand owned by Original
Appalachian Artworks Inc. (OAA) as a finalist in the 2005 Toy Of The Year
(T.O.T.Y.) Award in the Property of the Year category.
Also, receiving honor this year as a finalist in the Girl Toy of the Year
Category is the 16" Cabbage Patch Kids manufactured under license by Play
Along Toys, a division of JAKKS Pacific, Inc. (Nasdaq: JAKK). Winners will be
announced at the fifth annual T.O.T.Y. (pronounced toe-tee) Awards, to be held
February 19, 2005 at the Hilton New York in New York City.
The must-have gift of the Christmas of '83, the 'Kids(TM) went on record
as the most successful new doll in the history of the toy industry. They were
recognized five years later as the largest licensed property in the history of
children's merchandising, generating sales of more than $4 billion.
To date more than 100 million Cabbage Patch Kids have found homes
throughout the world, since their introduction in 1983. If they had their own
country, their population would rank twelfth between Nigeria and Mexico.
T.O.T.Y. -- "The industry's version of the Oscars -- gives toy
manufacturers the recognition they deserve for producing best selling
product," said Tom Conley, President of the Toy Industry Association in New
York City. "In addition to honoring the year's finest in children's
entertainment, T.O.T.Y. Awards acknowledge outstanding individuals, companies
and team achievements. All of the winners, and all of the nominees, are truly
the 'best of the best,'" Mr. Conley added.
Cabbage Patch Kids property has its roots and its headquarters in a small
Appalachian community in the Georgia Mountains. The very first "adoptable"
babies hand stitched to birth celebrated individuality and the differences
that made each one unique. Today, the heart of the brand still focuses on the
significant appreciation of individuality.
"Raising this family has been an extremely rewarding experience for me,
said Cabbage Patch Kid creator Xavier Roberts, "I am honored that the toy
industry has nominated Cabbage Patch Kids as a finalist for a T.O.T.Y. Award
in two categories."
T.O.T.Y. Awards are presented to products in 11 toy industry categories
including: Infant/Preschool Toy, Girl Toy, Boy Toy, Game, Outdoor Toy,
Educational Toy, Activity Toy, Electronic Entertainment, Most Innovative Toy,
and Specialty Toy. Awards are also given for the Property of the Year and
Retailer of the Year.
NOMINEES FOR PROPERTY OF THE YEAR CATEGORY
Cabbage Patch Kids -- Original Appalachian Artworks
Disney Princess -- The Walt Disney Company
Dora the Explorer -- Nick Jr. division of Viacom International
Spider-Man -- Marvel Entertainment
Yu-Gi-Oh! -- 4Kids Entertainment
NOMINEES FOR GIRL TOY OF THE YEAR
Cabbage Patch Kids -- Play Along Toys division of JAKKS Pacific, Inc
Bella Dancerella Home Ballet Studio -- Spin Master Ltd.
Dora's Talking House -- Fisher-Price
FurReal Friends Luv Cubs -- Hasbro
Magic Hair Fairytale Dora -- Fisher-Price
About Original Appalachian Artworks
Original Appalachian Artworks, Inc. (OAA), founded in 1978 by Cabbage
Patch Kids creator Xavier Roberts, is a privately held corporation located in
Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand
and home to BabyLand General Hospital, one of Georgia's top tourist
attractions, OAA also manages a wide range of other projects while continuing
to deliver hand-stitched one-of-a-kind, soft-sculpture Cabbage Patch Kids.
About Play Along, Inc.
Play Along, Inc., a division of JAKKS Pacific, Inc. (Nasdaq: JAKK),
manufactures, markets and distributes some of the most recognizable and
popular children's toy lines in the world, including Care Bears(TM), Cabbage
Patch Kids(R), Teletubbies(TM), Sky Dancers(R) and Lord of the Rings(TM). The
company's products can be found at mass merchant, specialty and gift retailers
on a worldwide basis. For more information about the Play Along product line,
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a
broad range of toys and consumer products. The product categories include:
Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-
School, Plush, Construction Toys, Electronics and Dolls. The products are
sold under various brand names including JAKKS Pacific(R), Play Along(R),
Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R),
Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R)
and TV Games(TM). The Company also participates in a joint venture with THQ
Inc. that has exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games. For further information, visit
www.jakkspacific.com or www.jakkstvgames.com.
About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids
Entertainment, Inc. (NYSE: KDE) is a global provider of children's
entertainment and merchandise licensing. 4Kids, through its wholly owned
subsidiaries, provides domestic and international merchandise licensing;
television, film, music and home video production and distribution; media
planning and buying; product development; and Web site development. 4Kids
Entertainment represents all merchandise licensing rights for the CPK. For
further information, please visit the company's Web site at
Founded in 1916, the Toy Industry Association (TIA), formerly Toy
Manufacturers of America is recognized by government, trade, media and
consumers as the authoritative voice of the North American toy industry. TIA
(www.toy-tia.org) represents producers of toys, games and entertainment
products for the youth market. Its more than 400 members include
manufacturers and importers (regular members), manufacturers' sales
representatives, licensors, marketing and promotion firms, safety and/or
communications consultants and related associations and trade publications
(associate members). TIA also owns and operates the American International
TOY FAIR(TM) to be held February 20-23rd, 2005.
(C) 2005 Original Appalachian Artworks Inc., All Rights Reserved.
This press release contains forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.
Contact: Margaret Strong/Original Appalachian Artworks Inc.
706-865-2171, Ext. 241
Adrienne Citrin/Toy Industry Association
212-675-1141, Ext. 235
Britt Lyman/Play Along Inc.
SOURCE JAKKS Pacific, Inc.