AKRON, Ohio, Nov. 13 /PRNewswire/ -- In a mid-quarter progress report,
Knotice, Ltd., a leading provider of eBusiness Market Automation (EMA)
solutions to the cable industry, announced that its flagship platform,
Prospero EMA, had been adopted in more than twenty major cable markets across
the United States.
"Cable operators' adoption and deployment of Prospero EMA has been
steady," said Brian Deagan, Knotice Chief Executive Officer. "Our current
market penetration represents a significant milestone for Knotice, validates
our direction, and, I believe, clearly puts us in a position of leadership
within the industry."
The Knotice management team credits this success to the distinctive
approach of Prospero EMA to electronic communications.
"When we initially talk to operators about outbound electronic customer
communications, we see a lot of intrigue and support for what we're doing.
However, we're also finding that some operators are hesitant because they've
heard of, or personally experienced, some of the potential pitfalls when
electronic channels like email are not used properly," said Eric Williams,
Knotice Executive Vice President of Sales. "We've listened, and have provided
a truly unique response with EMA Performance. Each package is designed 100%
around the broadband consumer, follows established best-practices for opt-in
communications, and can be in-market within a matter of weeks. And most
importantly, it's risk free because all ongoing fees are entirely performance-
The progress report also contains forecasts of accelerated market adoption
throughout the remainder of 2003 and well into the first quarter of 2004. The
increased expectations are related to the recent release of the EMA
Performance Packages. According to Mr. Deagan, "The Pilot, Pro, and Premium
packages are designed to simplify the process of launching an electronic
communication program, enabling any cable operator to get exactly what they
want back from that program. Marketers can decide at a glance precisely what
they want for their outgoing messaging and what they want to receive from the
inbound reporting and processing... as well as how each package can help them
Knotice, Ltd., headquartered in Akron, Ohio, is a leading provider of
eBusiness Market Automation solutions to the broadband industry. The
company's focus is to enable broadband operators to better manage and grow
customer relationships through highly targeted one-to-one customer
communication. Prospero EMA, the company's flagship platform, allows
broadband operators to electronically deliver and manage outbound and inbound
customer communications, centrally store and enrich household profiles, and
gain real-time access to actionable customer and market-level data. Knotice,
Ltd. is a privately held, profitable company with customers throughout the
SOURCE Knotice, Ltd.