Cable Operators Embrace EMA to Grow Customer Value
AKRON, Ohio, Nov. 13 /PRNewswire/ -- In a mid-quarter progress report, Knotice, Ltd., a leading provider of eBusiness Market Automation (EMA) solutions to the cable industry, announced that its flagship platform, Prospero EMA, had been adopted in more than twenty major cable markets across the United States. "Cable operators' adoption and deployment of Prospero EMA has been steady," said Brian Deagan, Knotice Chief Executive Officer. "Our current market penetration represents a significant milestone for Knotice, validates our direction, and, I believe, clearly puts us in a position of leadership within the industry." The Knotice management team credits this success to the distinctive approach of Prospero EMA to electronic communications. "When we initially talk to operators about outbound electronic customer communications, we see a lot of intrigue and support for what we're doing. However, we're also finding that some operators are hesitant because they've heard of, or personally experienced, some of the potential pitfalls when electronic channels like email are not used properly," said Eric Williams, Knotice Executive Vice President of Sales. "We've listened, and have provided a truly unique response with EMA Performance. Each package is designed 100% around the broadband consumer, follows established best-practices for opt-in communications, and can be in-market within a matter of weeks. And most importantly, it's risk free because all ongoing fees are entirely performance- driven." The progress report also contains forecasts of accelerated market adoption throughout the remainder of 2003 and well into the first quarter of 2004. The increased expectations are related to the recent release of the EMA Performance Packages. According to Mr. Deagan, "The Pilot, Pro, and Premium packages are designed to simplify the process of launching an electronic communication program, enabling any cable operator to get exactly what they want back from that program. Marketers can decide at a glance precisely what they want for their outgoing messaging and what they want to receive from the inbound reporting and processing... as well as how each package can help them achieve it." About Knotice Knotice, Ltd., headquartered in Akron, Ohio, is a leading provider of eBusiness Market Automation solutions to the broadband industry. The company's focus is to enable broadband operators to better manage and grow customer relationships through highly targeted one-to-one customer communication. Prospero EMA, the company's flagship platform, allows broadband operators to electronically deliver and manage outbound and inbound customer communications, centrally store and enrich household profiles, and gain real-time access to actionable customer and market-level data. Knotice, Ltd. is a privately held, profitable company with customers throughout the United States.
SOURCE Knotice, Ltd.
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