Caffeine Survey Reveals Most, Least Caffeinated Cities

Nov 06, 2007, 00:00 ET from HealthSaver

    NORWALK, Conn., Nov. 6 /PRNewswire/ -- The first annual HealthSaver
 Caffeinated Cities Survey, commissioned by HealthSaver, a national emerging
 health care discount service, found that the most caffeinated city in the
 country is Chicago, followed by Tampa, Miami, Phoenix and Atlanta.
     (Photo: )
     The least caffeinated cities are San Francisco/Oakland, followed
 closely by Philadelphia, New York, Detroit and Baltimore. The survey
 considered numerous caffeine sources, including coffee, tea, sodas, energy
 drinks, chocolate, pain relievers and caffeine pills.
     Considering caffeinated coffee assumption alone, it was no surprise
 that Seattle ranked No. 1 nationwide.
     The HealthSaver 2007 Caffeinated Cities Survey, released today, was
 conducted to determine the caffeine consumption habits and attitudes of
 consumers across the U.S., and to learn more about cultural views and
 health benefits of this morning pick-me-up, afternoon alert booster and
 late-night indulgence.
     "Drinks and foods with caffeine have become an iconic touchstone of pop
 culture," said Peggy Fleming, Olympic gold medalist and HealthSaver
 spokesperson. "With the advent of rich, high-end coffees, soaring
 popularity of energy drinks and national fascination with green tea, our
 HealthSaver Caffeinated Cities Survey has brewed up some very interesting
 trends, findings and results."
     The health benefits of caffeine are plentiful and well-documented in
 numerous studies in recent years. Coffee and tea, in particular, have
 emerged as good health food sources that can lower the risk of diabetes,
 heart disease, Parkinson's disease, colon cancer, and cirrhosis of the
 liver, as well as lift your mood, treat headaches and even lower risk of
 cavities. Caffeine also enhances athleticism, endurance and performance,
 according to health care experts.
     Here's the buzz on the most and least wired cities:
     Most Caffeinated Cities:           Least Caffeinated Cities:
     1.  Chicago                        1.  San Francisco/Oakland
     2.  Tampa                          2.  Philadelphia
     3.  Miami                          3.  New York
     4.  Phoenix                        4.  Detroit
     5.  Atlanta                        5.  Baltimore
     Other cities surveyed include Houston, Boston, St. Louis, Seattle, Los
 Angeles, Riverside, Calif., Washington, D.C., San Diego, Minneapolis/St.
 Paul and Dallas/Ft Worth.
     "This survey is an eye-opening study into the daily habits of thousands
 of Americans, and provides keen insight into consumption of many of our
 favorite products," said Brad Eggleston, vice president of HealthSaver.
 "This groundbreaking research is an important tool to help educate about
 the health benefits of moderate caffeine consumption in the United States."
     Seattle ranked No. 1 in coffee consumption, with 58 percent of
 residents surveyed saying this elixir of alertness would be the most
 difficult caffeine product to give up.
     One-half of all respondents nationwide said they drink caffeinated
 coffee every day, while caffeinated cola was next with a 21 percent daily
 consumption rate. Sweets containing chocolate and caffeinated teas are also
 very popular, the survey found.
     Some survey findings:
     Most Coffee Consumption                     Least Coffee Consumption
     Regular coffee & specialty coffee drinks
     1.  Seattle/Tacoma                          1.  Dallas/Ft. Worth
     2.  Boston                                  2.  New York
     3.  Houston                                 3.  St. Louis
     4.  Chicago                                 4.  Atlanta
     5.  Miami                                   5.  Philadelphia
     Most Cola Consumption                       Least Cola Consumption
     Regular Coke, regular Pespi, Mountain Dew
     1.  Chicago                                 1.  Philadelphia
     2.  Dallas/Ft. Worth                        2.  New York
     3.  St. Louis                               3.  Miami
     4.  Atlanta                                 4.  Seattle/Tacoma
     5.  Tampa                                   5.  San Francisco/Oakland
     Most Tea Consumption                        Least Tea Consumption
     Green tea, iced tea, black tea
     1.  Miami                                   1.  Minneapolis/St. Paul
     2.  Tampa                                   2.  Detroit
     3.  Washington, D.C.                        3.  San Francisco/Oakland
     4.  Philadelphia                            4.  Seattle/Tacoma
     5.  Atlanta                                 5.  Boston
     Most Chocolate Consumption                  Least Chocolate Consumption
     Candy, ice cream, cake, cookies
     1.  Chicago                                 1.  Los Angeles
     2.  Atlanta                                 2.  Riverside/San Bernardino
     3.  Minneapolis/St. Paul                    3.  Houston
     4.  Phoenix                                 4.  Miami
     5.  St. Louis                               5.  Dallas/Ft. Worth
     Most Energy Drink Consumption               Least Energy Drink Consumption
     Red Bull, etc.
     1.  Riverside/San Bernardino                1.  Philadelphia
     2.  Los Angeles                             2.  San Francisco/Oakland
     3.  Chicago                                 3.  Houston
     4.  Miami                                   4.  Dallas/Ft. Worth
     5.  New York                                5.  Boston
     Cities Most Likely To Say                   Cities Most Likely To Say
     Caffeine Is Good For You                    Caffeine Is Bad For You
     1.  Seattle/Tacoma                          1.  Los Angeles
     2.  Chicago                                 2.  Riverside/San Bernardino
     3.  Miami                                   3.  San Francisco/Oakland
     4.  San Diego                               4.  New York
     5.  Boston                                  5.  Atlanta
     Cities Most Addicted To                     Cities Least Addicted To
     Caffeine                                    Caffeine
     1.  Boston                                  1.  New York
     2.  Minneapolis                             2.  Philadelphia
     3.  San Diego                               3.  Miami
     4.  Chicago                                 4.  Houston
     5.  Atlanta                                 5.  Tampa
     Consumers tipped their coffee cups on a variety of caffeine-related
     -- Nearly one-half of all respondents (44 percent) said coffee would be
        the hardest to give up.
     -- Men are slightly more likely than women (47 percent vs. 42 percent) to
        say coffee would be the hardest to give up.
     -- Overall 71 percent of all respondents said they are not addicted to
     -- Among age groups, the older the group, the more likely they are to say
        coffee would be the most difficult caffeinated product to give up.
     Other key findings of the study:
     -- Women are more likely than men to say they are addicted to caffeine (31
        percent of women vs. 26 percent of men).
     -- A majority (60 percent) said they consume about the same amount of
        caffeine as they did a year ago.
     -- The younger the age group, the more likely they are to say they consume
        more caffeine than a year ago.
     -- Among respondents consuming less caffeine, 39 percent said it is
        because they are seeking to improve their health; and one-fourth (25
        percent) of those consuming less caffeine are doing so because of a
        change of diet/currently on a diet plan.
     -- Most who said they consume more caffeine than a year ago said they do
        so because their everyday routine is more demanding.  Another 15
        percent said it was because they have more access to caffeine, and six
        percent said they consume more because of fatigue due to sleep
     -- Over one-half of respondents said they are way over their ideal weight
        (9 percent) or over their ideal weight (54 percent).  Less than one
        percent said they were way under their ideal weight.
     HealthSaver, an emerging health care discount program, offers savings
 on prescriptions, vision care, complementary and alternative health care
 treatments, vitamins and supplements by mail and more than 1,500 fitness
 clubs nationwide, including select Bally Total Fitness, World Gym and
 Ladies Workout Express locations.
     About Peggy Fleming
     Peggy Fleming, a spokesperson for HealthSaver, is one of America's most
 successful athletes. As the 1968 Olympic figure skating champion, she
 launched a career that has helped promote healthy living, breast cancer
 awareness and osteoporosis prevention. Fleming has been happily married for
 37 years to Dr. Greg Jenkins, with whom she has two sons. They are also the
 proud grandparents of three grandsons.
     Survey Methodology
     Prince Market Research, an independent marketing research company, was
 commissioned to conduct a nationally representative telephone study with
 consumers in 20 major metropolitan areas in the U.S. to learn more about
 their use of caffeine in everyday beverages and food. All telephone calls
 were conducted between Aug. 1 and Sept. 18, 2007, during which period, a
 total of 2,035 interviews, lasting an average of five minutes, were
 completed. No incentive was offered and the sponsor of the research was not
 revealed. The margin of error is +/- 2 percent.
     About HealthSaver
     HealthSaver offers discounts of 20 percent on vision care, as well as
 discounts of 10 to 50 percent on prescriptions at participating pharmacies,
 20 percent off complementary and alternative health care treatments and
 fitness club benefits. HealthSaver also offers discounts of 10 to 35
 percent on dental care services at some 42,000 participating provider
 locations nationwide, including routine cleanings, X-rays, fillings,
 orthodontics, and even popular cosmetic dentistry procedures such as teeth
 whitening. Members can also save from 5 to 50 percent off vitamins and
 supplements by mail. Discounts are based upon reasonable and customary
 costs or manufacturers suggested retail price (MSRP) and are only available
 from participating providers. HealthSaver is not an insurance product or
 service. More information about HealthSaver is available online at or toll free by calling 1-800-7HEALTH (1-800-743-2584).
 HealthSaver is offered by Affinion Group, a leader in the membership,
 insurance and loyalty marketing businesses, providing products and services
 that touch the lives of millions of Americans.
     About Affinion Group, Inc.
     As a global leader with nearly 35 years of experience, Affinion Group
 ( enhances the value of its partners' customer
 relationships by developing and marketing valuable loyalty, membership,
 checking account, insurance and other compelling products and services.
 Leveraging its expertise in product development and targeted marketing,
 Affinion helps generate significant incremental revenue for more than 5,200
 affinity partners worldwide, including many of the largest and most
 respected companies in financial services, retail, travel, and Internet
 commerce. Based in Norwalk, Conn., the company has approximately 3,000
 employees throughout the United States and in 14 countries across Europe.
     Available Topic Expert(s): For information on the listed expert(s),
 click appropriate link.
     Peggy Fleming

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