LAS VEGAS, March 14, 2016 /PRNewswire/ --
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a technical integration with Facebook Lead Ads, to support digital marketers use of the new ad type which allows consumers to easily submit their information to businesses. CAKE is able to provide real-time distribution of leads captured by Facebook Lead Ads, otherwise only available as an offline bulk download from within Facebook.
Launched in fall 2015, Facebook Lead Ads allows consumers to easily complete a form that's pre-populated with information they've previously shared with Facebook. All they need to do is verify, or update, the information before they submit. By utilizing the integration with CAKE, marketers can receive lead data in real-time, allowing them to connect with potential customers sooner through email, a call with a sales representative, or any other form of communication.
Facebook Lead Ads are especially effective for mobile lead generation. According to Facebook, on average, mobile forms take 38.5% longer to complete than desktop forms. With the introduction of Facebook Lead Ads, marketers are seeing higher conversion rates and reduced costs per lead compared to traditional web form pages.
"Joining the ease of Facebook Lead Ads with CAKE's powerful real-time lead distribution platform allows advertisers to respond to a potential customer's interest before the inevitable distraction of the next offer," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "When a consumer is able to provide you with their information in a matter of two taps, they are sure to expect a very rapid response time."
CAKE will be at LeadsCon West taking place at the Venetian hotel in Las Vegas from March 15-17. To discuss this new integration, and to receive additional information, visit CAKE at booth #517.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the higher conversion rates and reduced costs per lead from Facebook Lead Ads, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
SOURCE Accelerize Inc.