California Court Rules in Favor of SPLENDA(R) Sweeteners in Lawsuit Against Sugar Association
FORT WASHINGTON, Pa., Oct. 20 /PRNewswire/ -- The U.S. District Court (Central District) of California yesterday denied the Sugar Association's motion to dismiss the lawsuit brought by McNeil Nutritionals, LLC, on behalf of its SPLENDA(R) Sweeteners products. The lawsuit, which will be heard by the District Court, charges the Sugar Association and several of its member companies with false advertising designed to mislead consumers about the safety and taste of SPLENDA(R) Sweeteners. According to the suit, the Sugar Association has been seeking to boost sales of sugar by spreading false and misleading information about SPLENDA(R) Sweeteners via the internet and through other public relations channels. The lawsuit states the multi-million dollar competitive campaign by the Sugar Association on behalf the Sugar Companies intends to cause material commercial injury to SPLENDA(R) Sweeteners. SPLENDA(R) Brand Sweetener (sucralose), the sweetening ingredient in all SPLENDA(R) Sweeteners, is made through a patented, multi-step process that starts with sugar and converts it to a no calorie, non-carbohydrate sweetener. The result is an exceptionally stable sweetener that tastes like sugar, but without sugar's calories. Recent clinical data suggests that SPLENDA(R) No Calorie Sweetener can be a helpful tool for children and families to use as part of a program to reduce calories and increase physical activity, in order to prevent additional weight gain in overweight children. SPLENDA(R) Sweeteners have been used safely by millions of consumers in all population groups worldwide, including pregnant women, children and individuals with diabetes. SPLENDA(R) Brand Sweetener (sucralose) was first sold more than 13 years ago and is now permitted for use in over 80 countries. About SPLENDA(R) Brand Sweetener SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA(R) Sweeteners or get recipes and tips on cooking and baking with the brand by logging on to www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363). About McNeil Nutritionals, LLC McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA. CONTACT: Michael J. Beckerich, McNeil Nutritionals, LLC, 1-215-273-4761
SOURCE McNeil Nutritionals, LLC
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