FORT WASHINGTON, Pa., Oct. 20 /PRNewswire/ -- The U.S. District Court
(Central District) of California yesterday denied the Sugar Association's
motion to dismiss the lawsuit brought by McNeil Nutritionals, LLC, on
behalf of its SPLENDA(R) Sweeteners products.
The lawsuit, which will be heard by the District Court, charges the
Sugar Association and several of its member companies with false
advertising designed to mislead consumers about the safety and taste of
SPLENDA(R) Sweeteners. According to the suit, the Sugar Association has
been seeking to boost sales of sugar by spreading false and misleading
information about SPLENDA(R) Sweeteners via the internet and through other
public relations channels.
The lawsuit states the multi-million dollar competitive campaign by the
Sugar Association on behalf the Sugar Companies intends to cause material
commercial injury to SPLENDA(R) Sweeteners.
SPLENDA(R) Brand Sweetener (sucralose), the sweetening ingredient in
all SPLENDA(R) Sweeteners, is made through a patented, multi-step process
that starts with sugar and converts it to a no calorie, non-carbohydrate
sweetener. The result is an exceptionally stable sweetener that tastes like
sugar, but without sugar's calories. Recent clinical data suggests that
SPLENDA(R) No Calorie Sweetener can be a helpful tool for children and
families to use as part of a program to reduce calories and increase
physical activity, in order to prevent additional weight gain in overweight
SPLENDA(R) Sweeteners have been used safely by millions of consumers in
all population groups worldwide, including pregnant women, children and
individuals with diabetes. SPLENDA(R) Brand Sweetener (sucralose) was first
sold more than 13 years ago and is now permitted for use in over 80
About SPLENDA(R) Brand Sweetener
SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC.
SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major
food brands worldwide. You can find out more about SPLENDA(R) Sweeteners or
get recipes and tips on cooking and baking with the brand by logging on to
www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363).
About McNeil Nutritionals, LLC
McNeil Nutritionals, LLC, is a marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews,
LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil
Nutritionals, LLC, is headquartered in Fort Washington, PA.
CONTACT: Michael J. Beckerich, McNeil Nutritionals, LLC,
SOURCE McNeil Nutritionals, LLC