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As Honorary Chair of Family Day for California, Shriver Will Encourage

Families to Eat, Play, Prepare and Serve Together

    SAN FRANCISCO, Sept. 20 /PRNewswire/ -- California First Lady Maria
 Shriver will be sitting down to dinner with more than 300 families of
 Tenderloin Community School in San Francisco at 5:30 p.m. PST Monday, Sept.
 24, at 627 Turk Street.
     The event will celebrate Family Day -- A Day to Eat Dinner with Your
 Children(TM), a national movement that reminds parents about the importance
 of parental engagement in their children's lives and encourages parents to
 have frequent family dinners with their kids as an effective way to prevent
 substance abuse. As Honorary Chair of Family Day for California, Shriver
 will be hosting a Family Day event to promote It's About WE(TM), which
 empowers families to do a variety of "WE" activities, such as we eat, we
 play, we practice healthy living, we volunteer and we prepare for disasters
 as a family.
     "I am thrilled again to be a part of Family Day and to join Tenderloin
 Community School in encouraging families to spend time together," said
 First Lady Maria Shriver. "I'm excited that these families will have the
 opportunity to participate in family togetherness activities and learn
 something new and fun they can do together back at home."
     The National Center on Addiction and Substance Abuse (CASA) at Columbia
 University launched Family Day in 2001 after CASA's research consistently
 found that the more often children eat dinner with their families, the less
 likely they are to smoke, drink or use drugs. Each year, Family Day reminds
 parents that what their kids really want at the dinner table is them. The
 conversations that go hand-in-hand with dinner help parents learn more
 about their kids' lives and help them to better understand the challenges
 their kids face.
     The First Lady's office has partnered with several other organizations
 and companies to host the Family Day event, including:
     -- California Governor's Office of Emergency Services (OES) -- Responsible
        for coordinating the state's response to major disasters in support of
        local government, OES -- in partnership with the San Francisco Fire
        Department -- will be on hand to teach families how to prepare for
        emergencies, arming parents with a disaster supply starter kit,
        including the First Lady Maria Shriver's "10 Ways You Can Be Disaster
        Prepared" brochure. Joining OES is Team SAFE-T, an alliance of public
        and private organizations dedicated to integrating safety and
        preparedness in schools. Team SAFE-T school-based education materials
        teach age-appropriate emergency information and preparedness skills to
        students in grades K-12, and are available for no cost for all
        California schools. Visit http://www.TeamSAFE-T.org.
 
     -- CaliforniaVolunteers -- As the state agency that manages programs to
        increase California volunteerism, CaliforniaVolunteers will work with
        families to identify local volunteer opportunities in their community
        and, in partnership with Operation Gratitude, write letters for
        American troops deployed around the world.
 
     -- Johnson & Johnson -- In keeping with its long-standing commitment to
        the health of children and families, Johnson & Johnson and its
        California operating companies sponsored the development and
        distribution of the First Lady's "Ten Steps to Better Health" Tip
        Sheets for parents and kids. The brochures have been distributed by
        physicians' office throughout the state and will be available at the
        event. Johnson & Johnson also will introduce access2wellness, an
        initiative that provides one-stop access to programs that offer free
        and discounted pharmaceutical products. Safe Kids Nationwide, of which
        Johnson & Johnson is a founding sponsor, will be on hand to provide
        families with tips for preventing the most prevalent causes of
        accidental injury and death in children ages 14 and younger. And
        Johnson & Johnson will provide Tenderloin Community School families
        with an assortment of consumer health care and other products,
        including BAND-AID(R) Brand Adhesive Bandages, LISTERINE(R) Anticavity
        Fluoride Rinse and Splenda(R) No Calorie Sweetener.
 
     -- MealsTogether.com -- To help families make the most of meal times, The
        Clorox Company launched www.MealsTogether.com, offering ideas to help
        families enjoy the benefits of eating together, such as conversation
        starters, kid-friendly recipes, and dozens of tips ranging from getting
        finicky kids to eat their veggies to entertaining friends. To bring the
        site to life, Clorox brought together four of its brands -- Hidden
        Valley(R), KC Masterpiece(R), Kingsford(R) and Glad(R) -- in a
        collaborative effort that inspires and enables parents to create
        quality times together at home. As a sponsor of CASA, MealsTogether.com
        is contributing $90,000 to Family Day's national campaign. At the local
        event, MealsTogether.com will host a barbecue dinner for all the
        families complete with Brita(R) filtered water so there's no waste from
        bottled water.
 
     -- The Network for Healthy California, a public health effort empowering
        Californians to consume more fruits and vegetables and be active every
        day, will provide nutrition education materials and several Champions
        for Change moms, every day moms who have joined the Network to
        demonstrate their commitment to achieving a healthier lifestyle for
        their family and community, will help serve the healthy meals.
 
     -- Safeway Inc. and the Safeway Foundation -- As CASA's Family Day
        Research Sponsor, Safeway and the Safeway Foundation are contributing
        $100,000 towards CASA's research on how the simple act of sharing a
        meal can help children stay healthy and drug-free. This is in addition
        to the company's annual $26 million commitment to local schools and
        education programs. 2007 marks the second year that Safeway has
        partnered with California First Lady Maria Shriver in support of CASA
        and Family Day. At the event, Safeway will promote the idea of spending
        time together while preparing a healthy meal. Families will receive all
        of the ingredients to prepare a nutritious meal. The event is one of
        several Family Day events that Safeway is sponsoring across the
        country. Similar events are planned for major cities, like Washington,
        D.C. and Chicago. This month, Safeway launched Connect Together, a
        major in-store and on-line campaign to urge families to connect over
        meals and activities in order to build stronger families and
        communities.
 
     -- The Tenderloin Community School is a K-5 school that serves families in
        a socio-economically challenged neighborhood. After realizing that
        Tenderloin children were being bused all over the city to other
        schools, the Bay Area Women's and Children's Center, a local community
        group, launched a campaign to build an elementary school for the
        hundreds of children living in the neighborhood. The result is a
        secure, well thought-out facility that also houses a child development
        center for 3 and 4-year-olds. The school also offers on-site services
        for children and their families, including dental facilities,
        counseling rooms, adult education classrooms, a parent resource center,
        a community garden, and a community kitchen. The design provides all of
        these services on a very visible and compact site.
     "We're proud to be celebrating Family Day at Tenderloin Community
 School," said Principal Herb Packer. "Since many of our students and their
 families face special challenges, the spirit of Family Day and the First
 Lady's 'It's about We' message is something we embrace and live out here
 every day. We do our best to provide a full-range of services for the
 children and the families, but ultimately nothing is as effective in
 supporting development and a successful future as the time families spend
 together."
     CASA's research also proves the benefits of spending time together. In
 its 2007 survey of teens and parents found that, compared to teens who have
 five to seven family dinners each week, those who dine with their families
 fewer than three nights a week are:
     -- Three and a half times likelier to have abused prescription drugs
     -- Three times likelier to have tried marijuana
     -- More than two and a half times likelier to have tried cigarettes
     -- One and a half times likelier to have tried alcohol.
     Additionally, CASA's research has showed that kids who frequently eat
 dinner with their families are also likelier to have better grades and
 confide in their parents.
     It's never too early to start the tradition of regular family dinners
 with your children. CASA recommends making dinnertime special by turning
 off the TV and not answering the phone during mealtime. And to help keep
 the conversations going, make sure everyone has a chance to participate.
 Talking about extracurricular activities or current events can make for
 great dinner conversations.
     About CaliforniaVolunteers
     CaliforniaVolunteers is the state agency that manages programs and
 initiatives to increase the number of Californians involved with service
 and volunteering, including AmeriCorps, Citizen Corps and the Cesar Chavez
 Day of Service and Learning. Through the innovative Web site,
 CaliforniaVolunteers.org, individuals and families can find volunteer
 opportunities in their community that match their interests and
 availability. Today, there are nearly 30,000 volunteer opportunities
 available throughout the state involving the arts, education, animals, the
 environment, disaster preparedness and other areas of interest.
     About The Governor's Office of Emergency Services
     The Governor's Office of Emergency Services coordinates overall state
 agency response to major disasters in support of local government. The
 office is responsible for assuring the state's readiness to respond to and
 recover from natural, manmade, and war-caused emergencies, and for
 assisting local governments in their emergency preparedness, response and
 recovery efforts.
     About Johnson & Johnson
     Johnson & Johnson, through its operating companies, is the world's most
 comprehensive and broadly based manufacturer of health care products, as
 well as a provider of related services, for the consumer, pharmaceutical,
 and medical devices and diagnostics markets. The more than 250 Johnson &
 Johnson operating companies employ approximately 120,500 men and women in
 57 countries and sell products throughout the world. Johnson & Johnson is
 one of the world's largest corporate contributors, based on total cash and
 product donations, with 2004 worldwide contributions totaling more than
 $528 million.
     About The Clorox Company
     The Clorox Company is a leading manufacturer and marketer of consumer
 products with fiscal year 2006 revenues of $4.6 billion. Clorox markets
 some of consumers' most trusted and recognized brand names including its
 namesake bleach and cleaning products, Armor All(R) and STP(R) auto-care
 products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R)
 charcoal, Hidden Valley(R) and KC Masterpiece(R) dressings and sauces,
 Brita(R) water- filtration systems, and Glad(R) bags, wraps and containers.
 With 7,600 employees worldwide, the company manufactures products ion more
 than two dozen countries and markets them in more than 100 countries.
 Clorox is committed to making a positive difference in the communities
 where its employees work and live. Founded in 1980, The Clorox Company
 Foundation has awarded cash grants totaling more than $66.3 million to
 nonprofit organizations, schools and colleges; and in fiscal 2006 alone
 made product donations valued at $6 million. For more information about
 Clorox, visit http://www.TheCloroxCompany.com.
     About Safeway Inc.
     Safeway Inc. (NYSE:   SWY) is a Fortune 100 company and one of the
 largest food and drug retailers in North America. Headquartered in
 California, the company operates 1,740 stores in the United States and
 western Canada and had annual sales of $40.2 billion in 2006. Safeway is
 one of the largest private employers in California, operating more than 532
 stores in the state. Safeway is a corporate leader in the communities it
 serves, supporting a broad range of charitable and philanthropic programs.
 Last year, through the Safeway Foundation and its corporate giving
 programs, the company donated more than $150 million to important causes,
 such as cancer research, education, food banks and programs focused on
 assisting people with disabilities. The company's common stock in traded on
 the New York Stock Exchange under the symbol SWY. For more information
 about Safeway, visit http://www.Safeway.com.
     Press Contact: Francisco Castillo 916-445-4571
 
 

SOURCE The Office of the First Lady Maria Shriver