BERKELEY, Calif., Aug. 26 /PRNewswire/ -- Candy lovers and GOT MILK? fans
can now get a 'sweet' taste of the popular ad campaign with GOT MILK?
Caramels(TM), a new line of nutritional candies bursting with caramel and
branded with the memorable tagline. Manufactured by confectioner Sherwood
Brands under license from the California Milk Processor Board (CMPB), the
product will be available in stores starting late August/early September.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020826/LAM083 )
The buttery-tasting caramels, fortified with low fat milk, calcium, iron
and vitamins A, C, D and E, bring the beloved campaign alive in an exciting
new snack. Sold in the candy aisles, the soft and chewy treats are available
in 3 delectable flavors (Original, Chocolate and Strawberry Caramel).
The nationally-distributed product is available in California at select
grocery chains and convenience stores across the State. The 5.8 ounce bags
retail for approximately $1.79 to $1.99 each.
"Sweets and milk are a match made in heaven, but not always great for the
waistline," says Jeff Manning, CMPB executive director. "GOT MILK? Caramels
go great with a cold glass of milk, not Gatorade."
The CMPB began its product licensing program in 1995, and the tagline has
appeared on a range of consumer goods including teen and baby apparel, Barbie
dolls, Hot Wheels racecars and kitchenware, among others. In 1998, the CMPB
licensed the tagline to the Milk Processor Education Program (MilkPEP),
creator of the celebrity Milk Mustache advertising campaign.
The launch of GOT MILK? Caramels will be supported through local
promotions and in-store advertising.
**To receive a product sample or to request a phone interview with Jeff
Manning with the CMPB and Katherine Owens with Sherwood Brands, please contact
Romina Bongiovanni, 310-385-1697.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk
more competitive and increase milk consumption in California. A separate
Spanish-language campaign has been running in California since 1994. GOT
MILK? is a registered trademark and has been licensed nationally since 1995.
GOT MILK? gifts and traditional Hispanic recipes can be viewed at
http://www.gotmilk.com . The CMPB is funded by all California milk processors
and administered by the California Department of Food and Agriculture.
About Sherwood Brands
Sherwood Brands manufactures confections, biscuits and assembled gifts.
Founded in 1985, Sherwood Brands is now a public company, headquartered in
Rockville, Maryland. Sherwood Brands prides itself on making premium candy
affordable. Sherwood Brands has a vast assortment of product lines and Brands
such as: Demitasse and Ruger Biscuits, Ruger and Sherwood Wafers, Cows Butter
Toffees, Jelly Beans (Gourmet and Everyday), Kastin's Hard Candy and Sugar
Sanded Gummies, Zed Gum, Everyday Premium Quality Piece Candy (Lollipops,
gummies, hard and soft candy), Elana Chocolate Bars, Chocolate Gold Coins,
Asher Candy Canes and other Confectionery Novelties.
In addition, Sherwood Brands produces seasonal confections, gift sets and
baskets for the Valentine, Easter, Halloween and Winter Holidays. The Amex
symbol is SHD.
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SOURCE The California Milk Processor Board