California Milk Board Lends Famed Tagline to New Line of Candies

Aug 26, 2002, 01:00 ET from The California Milk Processor Board

    BERKELEY, Calif., Aug. 26 /PRNewswire/ -- Candy lovers and GOT MILK? fans
 can now get a 'sweet' taste of the popular ad campaign with GOT MILK?
 Caramels(TM), a new line of nutritional candies bursting with caramel and
 branded with the memorable tagline.  Manufactured by confectioner Sherwood
 Brands under license from the California Milk Processor Board (CMPB), the
 product will be available in stores starting late August/early September.
     (Photo: )
     The buttery-tasting caramels, fortified with low fat milk, calcium, iron
 and vitamins A, C, D and E, bring the beloved campaign alive in an exciting
 new snack.  Sold in the candy aisles, the soft and chewy treats are available
 in 3 delectable flavors (Original, Chocolate and Strawberry Caramel).
     The nationally-distributed product is available in California at select
 grocery chains and convenience stores across the State.  The 5.8 ounce bags
 retail for approximately $1.79 to $1.99 each.
     "Sweets and milk are a match made in heaven, but not always great for the
 waistline," says Jeff Manning, CMPB executive director.  "GOT MILK? Caramels
 go great with a cold glass of milk, not Gatorade."
     The CMPB began its product licensing program in 1995, and the tagline has
 appeared on a range of consumer goods including teen and baby apparel, Barbie
 dolls, Hot Wheels racecars and kitchenware, among others.  In 1998, the CMPB
 licensed the tagline to the Milk Processor Education Program (MilkPEP),
 creator of the celebrity Milk Mustache advertising campaign.
     The launch of GOT MILK? Caramels will be supported through local
 promotions and in-store advertising.
     **To receive a product sample or to request a phone interview with Jeff
 Manning with the CMPB and Katherine Owens with Sherwood Brands, please contact
 Romina Bongiovanni, 310-385-1697.
     About the CMPB
     The California Milk Processor Board was established in 1993 to make milk
 more competitive and increase milk consumption in California.  A separate
 Spanish-language campaign has been running in California since 1994.  GOT
 MILK? is a registered trademark and has been licensed nationally since 1995.
 GOT MILK? gifts and traditional Hispanic recipes can be viewed at .  The CMPB is funded by all California milk processors
 and administered by the California Department of Food and Agriculture.
     About Sherwood Brands
     Sherwood Brands manufactures confections, biscuits and assembled gifts.
 Founded in 1985, Sherwood Brands is now a public company, headquartered in
 Rockville, Maryland.  Sherwood Brands prides itself on making premium candy
 affordable.  Sherwood Brands has a vast assortment of product lines and Brands
 such as: Demitasse and Ruger Biscuits, Ruger and Sherwood Wafers, Cows Butter
 Toffees, Jelly Beans (Gourmet and Everyday), Kastin's Hard Candy and Sugar
 Sanded Gummies, Zed Gum, Everyday Premium Quality Piece Candy (Lollipops,
 gummies, hard and soft candy), Elana Chocolate Bars, Chocolate Gold Coins,
 Asher Candy Canes and other Confectionery Novelties.
     In addition, Sherwood Brands produces seasonal confections, gift sets and
 baskets for the Valentine, Easter, Halloween and Winter Holidays.   The Amex
 symbol is SHD.
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SOURCE The California Milk Processor Board