Calling All Drivers - Dash Hits the Streets With Unique Nationwide Road Test Program

Company Recruiting 2,000 Frustrated Commuters in Preparation for Fall


Apr 09, 2007, 01:00 ET from Dash Navigation, Inc.

    MOUNTAIN VIEW, Calif., April 9 /PRNewswire/ -- Dash Navigation(TM),
 Inc. today announced plans to recruit 2,000 drivers to "road test" the Dash
 Express(TM), the first Internet-connected automotive GPS. The company
 recently completed a successful six-month field trial in the San Francisco
 Bay Area. Now, Dash is turning traditional auto navigation testing upside
 down by crisscrossing the country to actively engage thousands of consumers
 in the process. Commuters eager to be the first to test drive the Dash
 Express are encouraged to apply by visiting
     "We're committed to doing whatever it takes to deliver a great consumer
 experience," said Dash Chief Executive Officer Paul Lego. "The only way to
 do this well is to hit the road and reach out to the community for
 real-world input and feedback. This program also allows us to begin
 building our national Dash Driver Network immediately."
     With its unique set of connected features, the Dash Express goes well
 beyond existing, standalone GPS devices. Here's why:
     -- The Dash Driver Network -- Know the best ways around traffic using
        information generated from other devices in the Dash community.
     -- Yahoo! Local search -- Find virtually anything -- people, places,
        products, and services.  Simply select your result and drive right to
     -- Send to Car -- Send addresses from any computer straight to the
        dashboard, eliminating the need for paper maps and directions.
     -- Dynamic Destination Information -- Get the latest gas prices, movie
        times and community-based ratings for destinations -- right from the
        driver's seat.
     -- Automatic Updates -- Automatically receive updated features and
     "We're excited to expand our testing beyond California," added Robert
 Acker, Dash senior vice president of marketing. "We don't believe that
 navigation is a one-size-fits-all experience. A driver in Los Angeles has
 very different needs than a driver in Atlanta. This national road test will
 enable us to really understand how people use and value our product in
 different regions across the country."
     Calling All Drivers -- Be the First to Test Drive Dash
     Dash is looking for about two thousand technology enthusiasts
 throughout the country to join the exclusive Dash Driver Network as it
 prepares for a national commercial launch this fall. In particular, Dash is
 looking for heavy commuters and mobile gadget enthusiasts. Consumers can
 apply to join the free Dash National Road Test at
 Drivers will be selected based on responses to a short survey and will be
 notified via email if they have been chosen. Anyone who visits the site can
 also sign up to be alerted when Dash begins sales later this year.
     Dash Wins Rave Reviews from Early Testers
     To date, more than 200 drivers in California have participated in early
 field tests. Consumer feedback has been very positive.
     -- "When I start a trip, I enjoy seeing the estimated time of arrival and
        what traffic might lie ahead for me," said San Jose nanny, Lottie
        Drake.  "I also like that it often presents routes that are better
        than the ones that I usually take."
     -- "When I go to a new place I no longer have to spend the time looking at
        directions online and remembering to print them," said Berkeley small
        business owner Jeremy Siwek.  "I use the Yahoo! Search function very
        often and really enjoy it."
     -- "I am in sales and I drive to different destinations every day and Dash
        replaces my need to use MapQuest, while also allowing me to change
        destinations quickly when needed," said Elaine Tersigni of San Jose.
     About Dash Navigation, Inc.
     Dash Navigation connects people to the information that empowers them
 in their cars. The company is located in Mountain View, Calif. and is
 funded by Kleiner Perkins Caufield & Byers, Sequoia Capital, Skymoon
 Ventures, Crescendo Ventures, Artis Capital, ZenShin Capital Partners and
 Gold Hill Capital. Dash Express, the first Internet-connected GPS, was
 named a 2007 "Best of CES" Award winner by CNET and LAPTOP Magazine. Dash
 was also recognized as an Innovations Honoree by the Consumer Electronics
 Association. For more information or to sign up to be notified when Dash is
 available in your area, visit Dash Navigation at:

SOURCE Dash Navigation, Inc.