MOUNTAIN VIEW, Calif., April 9 /PRNewswire/ -- Dash Navigation(TM),
Inc. today announced plans to recruit 2,000 drivers to "road test" the Dash
Express(TM), the first Internet-connected automotive GPS. The company
recently completed a successful six-month field trial in the San Francisco
Bay Area. Now, Dash is turning traditional auto navigation testing upside
down by crisscrossing the country to actively engage thousands of consumers
in the process. Commuters eager to be the first to test drive the Dash
Express are encouraged to apply by visiting http://www.dash.net.
"We're committed to doing whatever it takes to deliver a great consumer
experience," said Dash Chief Executive Officer Paul Lego. "The only way to
do this well is to hit the road and reach out to the community for
real-world input and feedback. This program also allows us to begin
building our national Dash Driver Network immediately."
With its unique set of connected features, the Dash Express goes well
beyond existing, standalone GPS devices. Here's why:
-- The Dash Driver Network -- Know the best ways around traffic using
information generated from other devices in the Dash community.
-- Yahoo! Local search -- Find virtually anything -- people, places,
products, and services. Simply select your result and drive right to
-- Send to Car -- Send addresses from any computer straight to the
dashboard, eliminating the need for paper maps and directions.
-- Dynamic Destination Information -- Get the latest gas prices, movie
times and community-based ratings for destinations -- right from the
-- Automatic Updates -- Automatically receive updated features and
"We're excited to expand our testing beyond California," added Robert
Acker, Dash senior vice president of marketing. "We don't believe that
navigation is a one-size-fits-all experience. A driver in Los Angeles has
very different needs than a driver in Atlanta. This national road test will
enable us to really understand how people use and value our product in
different regions across the country."
Calling All Drivers -- Be the First to Test Drive Dash
Dash is looking for about two thousand technology enthusiasts
throughout the country to join the exclusive Dash Driver Network as it
prepares for a national commercial launch this fall. In particular, Dash is
looking for heavy commuters and mobile gadget enthusiasts. Consumers can
apply to join the free Dash National Road Test at http://www.dash.net.
Drivers will be selected based on responses to a short survey and will be
notified via email if they have been chosen. Anyone who visits the site can
also sign up to be alerted when Dash begins sales later this year.
Dash Wins Rave Reviews from Early Testers
To date, more than 200 drivers in California have participated in early
field tests. Consumer feedback has been very positive.
-- "When I start a trip, I enjoy seeing the estimated time of arrival and
what traffic might lie ahead for me," said San Jose nanny, Lottie
Drake. "I also like that it often presents routes that are better
than the ones that I usually take."
-- "When I go to a new place I no longer have to spend the time looking at
directions online and remembering to print them," said Berkeley small
business owner Jeremy Siwek. "I use the Yahoo! Search function very
often and really enjoy it."
-- "I am in sales and I drive to different destinations every day and Dash
replaces my need to use MapQuest, while also allowing me to change
destinations quickly when needed," said Elaine Tersigni of San Jose.
About Dash Navigation, Inc.
Dash Navigation connects people to the information that empowers them
in their cars. The company is located in Mountain View, Calif. and is
funded by Kleiner Perkins Caufield & Byers, Sequoia Capital, Skymoon
Ventures, Crescendo Ventures, Artis Capital, ZenShin Capital Partners and
Gold Hill Capital. Dash Express, the first Internet-connected GPS, was
named a 2007 "Best of CES" Award winner by CNET and LAPTOP Magazine. Dash
was also recognized as an Innovations Honoree by the Consumer Electronics
Association. For more information or to sign up to be notified when Dash is
available in your area, visit Dash Navigation at: http://www.dash.net.
SOURCE Dash Navigation, Inc.