Calphalon Launches Industry-First Cookware Recycling Program
Calphalon ReNew(TM)* Recycling Program Enables Consumers to Ensure Old Cookware Stays Out of Landfills
ATLANTA, July 27 /PRNewswire/ -- Buying a new set of cookware conjures up more than just the excitement of culinary success; home cooks are faced with the question of what to do with their old cookware.
Now Calphalon provides the answer with the introduction of Calphalon ReNew, an industry-first program that offers a convenient way for consumers to recycle their old cookware. Calphalon ReNew assures consumers that their old cookware will be put to good use and will not end up in a landfill.
"One of the first things people deal with when they buy a new set of cookware is figuring out what to do with their old set," said Kingsley Shannon, Sr. Manager Brand Services for Calphalon. "With Calphalon ReNew, we solve that problem and in the process give consumers an exceptionally easy way to ensure the valuable materials in their old cookware are put to use for future generations."
The Calphalon ReNew recycling program is part of an ongoing commitment to sustainability from Calphalon, the cookware leader. In addition to launching this forward-thinking program, approximately 35% of Calphalon cookware is made from recycled aluminum.
Consumers can take part in the Calphalon ReNew program by following a few easy steps, all at no cost:
- Step 1: Purchase a qualifying set of Calphalon Unison(TM) Nonstick cookware
- Step 2: Recycle. Place the old cookware - it can be any brand - in the return shipping box provided inside the new Calphalon Unison Nonstick cookware set box. Register at www.CalphalonReNew.com, print a pre-paid shipping label and take the package to any FedEx(R) drop-off location.
- Step 3: Receive two, 100 percent recycled cotton shoppers as a thank you gift from Calphalon.
Calphalon is offering Calphalon ReNew as part of the introduction of its new Calphalon Unison Nonstick cookware line that provides professional results with nonstick convenience. Two nonstick surfaces make the difference. A revolutionary, ultra-smooth Slide Nonstick surface that releases food effortlessly and a specially textured Sear Nonstick surface to seal in flavor.
"Calphalon is committed to sustainable practices and the conservation of our invaluable natural resources," added Shannon. "Through the Calphalon ReNew recycling program we are demonstrating our commitment in this area, and by offering a quick and simple plan that is of no cost to our consumers we hope many will see the benefit of participating."
Consumers can take part in the Calphalon ReNew program by purchasing a set of Calphalon Unison Nonstick cookware. Calphalon Unison Nonstick cookware is currently available at retail outlets throughout North America, including Bed Bath & Beyond, Bloomingdale's, Macy's, Williams-Sonoma and other retailers of high-quality kitchen products.
Calphalon (www.calphalon.com) is a leading manufacturer of professional-quality cookware, cutlery, bakeware, accessories and kitchen electrics for the home chef. Based in Atlanta, Calphalon is a part of Newell Rubbermaid's global portfolio of brands.
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