CalTravel & Cal State Fullerton to Partner On New California Travel Tracking Report

Nov 10, 2011, 11:00 ET from California Travel Association

New 'CalTracker' Report to Benefit Travel and Tourism Industry Professionals

BURBANK, Calif., Nov. 10, 2011 /PRNewswire-USNewswire/ -- The California Travel Association (CalTravel) and California State University Fullerton, Center for Entertainment and Tourism Communications (CETC) today announced a partnership to produce a newly-created data analysis report  that will provide current and ongoing market intelligence for travel and tourism industry professionals in California.

"CalTracker" will measure and assess statewide tourism industry performance data and will synthesize a variety of lodging, attraction, transportation, entertainment and hospitality information on a monthly and quarterly basis. The report will also feature a summary evaluation and measurement index.

"The new CalTracker will combine a variety of diverse data in one succinct and comprehensive report," said John Severini, CalTravel President and CEO. "Industry professionals will find a wide mix of 'indexed' data and will be able to easily track industry change and growth on a local and statewide basis."

CalTravel Chair Susie Santo added, "This new tool will be the 'go to' barometer for important travel and tourism statistics in a comprehensive and user-friendly format."

CETC Director Don Anderson acknowledged, "This valuable industry performance report will set a comparative scorecard standard for the California visitor industry, and will allow organizations to be more effective in their business planning and for state and community governments to easily access information and recognize the value and importance of this industry."

CalTracker will be compiled by CETC with an anticipated release date for the first report in spring 2012.  

The California Travel Association (CalTravel) is a private membership-based organization representing hundreds of businesses throughout the State of California that are directly involved in or benefit from travel and tourism.  In 2010, California visitors spent an estimated $95 billion, supported hundreds of thousands of jobs and making travel and tourism the largest industry in the state in terms of revenues.

CalTravel is recognized as the unified voice for the California travel industry's public policy concerns. By advocating directly to the state legislature, the Governor's office, local and federal officials, businesses, and the public, CalTravel addresses issues that affect the state's tourism industry. CalTravel also aggressively seeks to ensure continued funding for Visit California, the state's official travel office.

The California State University Fullerton Center for Entertainment and Tourism Communications (CETC) is a specialized resource entity within the CSUF College of Communications, delivering entertainment and tourism communications, education and professional development, research and advocacy services.  The center facilitates the effective collaboration among faculty, students and industry professionals by providing competency-based talent, decision-making information and new leadership directions.

SOURCE California Travel Association