Cambridge University Press and GYLO Announce Partnership to Create New Medical Apps

AUSTIN, Texas, May 18, 2011 /PRNewswire/ -- GYLO (GetYa Learn On, LLC) and Cambridge University Press today announced a partnership to produce multiple medical books as interactive apps for iPhone, iPad, and iPod touch devices.  

Initially, three of Cambridge's key texts for medical trainees and practitioners will be converted to iOS apps, which cover Radiology, Neuropharmacology and Anaesthesia.

Released in the iTunes Store in June 2011, the first app will be a portable version of the radiology text Final FRCR Long Cases, which users can personalize by adding notes, highlights, and bookmarks. Finding content will be easy using a hyperlinked 'Table of Contents' and 'Index,' with a search tool for finding instances of a specific word or phrase. Navigating the app, turning pages and customizing the user interface are made using simple gestures. Future versions of the app will include even more interactive functionality.

The partnership between GYLO and Cambridge is also expected to see a large number of Cambridge University Press medical books converted into digital versions, designed specifically for use on tablets and other mobile devices, over the next few years.

"These new apps will mean that medical trainees and practitioners have knowledge at their fingertips when learning and practicing," said Eric Baber, Innovations Director at Cambridge University Press. "The landscape of learning is rapidly changing and it's vital that we are adapting with it to deliver what our customers need. At the Press, we are committed to supporting innovation in learning and teaching, and our aim is to publish without boundaries, ensuring resources such as these are accessible in all kinds of formats. We are delighted to partner with GYLO, as they have a fantastic track record in developing innovative mobile learning apps that really deliver what the learner needs."

"Cambridge University Press is one of the most prestigious publishers in the world, and GYLO is excited to help them advance toward their innovative goals," said Dr. Michael Mayrath, CEO of GYLO.  

GYLO was chosen because of the company's understanding of how people learn, and their track record of publishing mobile learning apps that push the limits of what is possible. The company's team includes Ph.Ds in educational psychology, assessment, and instructional technology. All GYLO applications and games are developed using current research in educational psychology and instructional design.

About GYLO

(GYLO) GetYa Learn On, LLC is a private company headquartered in Austin, Texas and founded in 2008. The company is comprised of a team of experts from software development, educational psychology, instructional technology, and measurement and evaluation.  GYLO is committed to applying the pedagogical potential of innovative technologies to produce highly effective and engaging education products. Find out more about GYLO at www.GYLO.com.

© 2011 GYLO (GetYa Learn On, LLC) Intellectual Property.  All rights reserved.  GYLO, the GYLO logo and all other marks contained herein are trademarks of GetYa Learn On, LLC Intellectual Property.  All other marks contained herein are property of their respective owners.

About Cambridge University Press

Cambridge University Press is the publishing business of the University of Cambridge, one of the world's leading research institutions. It is the oldest publisher and printer in the world, having been operating continuously since 1584.

Throughout its history, the Press has maintained a reputation for innovation and enterprise, through publishing the latest research, and through supporting the latest methodologies for teaching and learning. Its purpose is to advance learning, knowledge and research worldwide. It publishes nearly 300 journals and over 2,500 books annually for distribution in nearly every country in the world.

For further information, please go to: www.cambridge.org

SOURCE GYLO