Campaign Jitters: Candidates Cup-and-Cup After Second Week of 7-Election

Oct 18, 2004, 01:00 ET from 7-Eleven, Inc.

    DALLAS, Oct. 18 /PRNewswire/ -- Wake up and count the coffee.  That's what
 7-Eleven(R) poll watchers have been up to daily during the second week of the
 7-Election(TM) 2004 coffee cup presidential poll.  The poll results are
 updated daily on .
     So what's the buzz after two weeks?  The 7-Election cup count is in, and
 7-Eleven customers are cup-and-cup with less than one percentage point between
 Bush and Kerry.  So far, the cups fall this way:
                             Bush      Kerry    No Opinion
      NATIONAL:             17.94%     17.05%     65.01%
     Although billed as an unabashedly unofficial, unscientific poll, the first
 7-Election Presidential Coffee Cup Poll in 2000 proved remarkably accurate.
 In fact, it looked a lot like the scientific ones, too close to call, with
 only a single percentage point separating the candidates nationally.
     "The real winners are our customers," said Ronnie Volkening, 7-Eleven
 government affairs director.  "Besides having some fun with this very
 unscientific poll, we are able to raise awareness about the presidential
 campaign and the importance of voting in America."
     About 7-Eleven, Inc.
     7-Eleven, Inc. (NYSE:   SE) is the premier name and largest chain in the
 convenience retailing industry.  Headquartered in Dallas, Texas, 7-Eleven,
 Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the
 United States and Canada and licenses approximately 20,000 7-Eleven stores in
 17 other countries and U.S. territories throughout the world.  During 2003,
 7-Eleven stores worldwide generated total sales of more than $36 billion.
 Find out more online at .
      CONTACT:  Kevin Gardner
                7-ELEVEN, INC.

SOURCE 7-Eleven, Inc.