BOSTON, July 17 /PRNewswire/ -- Much has been written about the boom and
bust of the e-marketplace phenomenon. Over the past 18 months, the many-to-
many electronic marketplace (e-marketplace) concept has inspired hundreds of
start-ups to insert themselves as value chain intermediaries. Global economic
powerhouses, grounded in the world of bricks, mortar, oil, gas, cars, planes,
and trains, have also joined the e-marketplace gold rush.
( Photo: http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO )
In a recent Report, the Yankee Group's BtoB Commerce & Applications (BCA)
Planning Service identifies and analyzes six criteria that it believes can
measure business-to-business e-marketplace viability within an industry.
The Report presents both the criteria and methodology used to analyze
industries as well as a list of segments ranked from most to least e-
marketplace-friendly. Computer and electronic manufacturing, utilities, paper
manufacturing, truck transportation, and transportation equipment
manufacturing gained the highest e-marketplace viability rankings among
"Yankee Group analysts tried to approach this exercise as an unbiased
discovery process. We identified viability criteria by assessing current
technology capabilities and historic inter-enterprise process challenges. We
then rated industries according to these criteria and tallied the results,"
explained Jon Derome, a senior analyst in the Yankee Group's BtoB Commerce &
Applications Planning Service.
According to Derome, supply chain inefficiency, fragmentation, and power-
player participation were a few of the criteria used to assess e-marketplace
viability. "Important conditions need to exist in order for an online
exchange to thrive. The six e-marketplace viability criteria help identify
those conditions," said Derome. "Although the ranked list we generated is
interesting, it is a snapshot of a specific set of conditions. The real value
of an e-marketplace viability study is identifying and explaining criteria
that can be used to analyze online exchange potential."
This Report, titled BtoB E-Marketplace Potential: Six Online Exchange
Success Criteria, is available immediately from the Yankee Group's BtoB
Commerce & Applications Planning Service.
NOTE TO EDITORS: For more information about the Report or to speak with an
analyst on the topic presented, please contact Media Relations at
About the Yankee Group -- www.yankeegroup.com
The Yankee Group is an internationally recognized leader in technology
research and strategic consulting, whose broad-reaching analysis encompasses
all areas essential to e-business success: the Internet, electronic commerce,
communications, wireless/mobile, computing, and enterprise applications. The
Yankee Group specializes in assisting companies with their e-business,
enterprise networking, and Internet technology and electronic market
initiatives while maintaining synergy with their overall business strategies.
The Yankee Group continues to distinguish itself by providing personalized
one-to-one analysis and planning assistance to its customers.
SOURCE Yankee Group