TORONTO, Oct. 31 /PRNewswire/ -- Canada Post Borderfree, established in
1999 and part of the Canada Post Group of Companies since 2002, today
announced the opening of a second U.S. distribution center in Chicago as part
of its continued growth strategy. The original distribution center is located
in Taylor, Michigan.
A projected increase of sales that is 70% higher than last year's figures
precipitated the need to open a second center to facilitate the influx of
cross border packages. Six of Borderfree's major merchants will begin
delivering their Canadian orders to the Chicago center including Brookstone,
Guess?, and Crate and Barrel as the geographic move is shorter for US western
and midwestern retailers. Going into the Holiday season, the additional
capacity of the Chicago distribution center ensures that service levels are
"For Canada Post Borderfree, this increase in activity means one thing:
growth of the number of U.S. merchants doing business in Canada," stated
Patrick Bartlett, president of Borderfree. "Imagine that in 2004, there were
only 35 major catalogs circulating in Canada," Bartlett added. "Now, just in
time for the 2005 Holiday season, the Canadian marketplace will see over 46
new U.S. multi-channel merchants mailing catalogs or doing business online,
bringing the total of U.S. merchants to over 80."
NEW RETAIL PARTNERS
In addition to its extensive list of existing merchants, seven of the new
46 ecommerce and catalog partners that will be added to Borderfree's "online"
roster this quarter include Marciano, CardScan, Duluth Pack, InterfaceFLOR,
Creative Irish Gifts, Smarthome, and Total Home Store. Even the newest clients
have seen a marked increase in sales activity since going live with
"Since launching with the Borderfree technology, we immediately began to
see more Canadian purchases given that our website now offers pricing in
Canadian currency and that we have a reliable shipping solution to deliver
into Canada. The fact that Borderfree began marketing its service to
Canadians also contributed to the lift in business," said Amy Boyd, VP of
Total Home Store, a high-end house wares merchant and Borderfree partner.
"Because of that added exposure to the buying public, we expect significant
increases over the next year and beyond."
THE RESULTS ARE IN - PREMIER DIRECT MARKETING CAMPAIGN
Total Home Store was one of a number of merchants who participated in the
"Get a Grip" campaign that Borderfree launched in August of this year; the
first of many in an on-going calendar of full-scale demand and multi-channel
marketing campaigns designed to acquire new customers. The campaign leveraged
the Snapshot(TM) segmentation system to target consumer segments most likely
to purchase from the participating retailers. The campaign highlighted a
combination of Borderfree's online and catalog partners such as Brookstone,
Tiger Direct, Restoration Hardware, eBags, and Victoria's Secret, and tracked
their response rate success with Canadian consumers.
The campaign resulted in over 5 million impressions and 43,000 catalog
requests by an estimated 11,000 Canadians. The secondary objective of direct
and multi-channel marketing campaigns was to acquire and collect consumer
data, creating an asset of intelligence on Canadian direct purchasers.
About Canada Post Borderfree
Based in Toronto, Canada Post Borderfree is a strategic partner of multi-
channel retailers planning to expand into international markets. Through a
suite of low integration technology and logistics solutions, Borderfree
replicates the domestic consumer shopping experience and localizes it for
seamless market entry. Retail partners feel confident that their relationship
is backed by the credibility and $6 billion operation of Canada Post
Corporation, Canada's postal administration. With proven technology and
unparalleled market intelligence, Canada Post Borderfree has helped leading US
retailers, such as Guess, Brookstone, Lands' End, and Sephora, achieve success
in new markets since 1999. Visit www.borderfree.net for more information.
SOURCE Canada Post Borderfree