TORONTO, Oct. 31 /PRNewswire/ -- Canada Post Borderfree, established in 1999 and part of the Canada Post Group of Companies since 2002, today announced the opening of a second U.S. distribution center in Chicago as part of its continued growth strategy. The original distribution center is located in Taylor, Michigan. A projected increase of sales that is 70% higher than last year's figures precipitated the need to open a second center to facilitate the influx of cross border packages. Six of Borderfree's major merchants will begin delivering their Canadian orders to the Chicago center including Brookstone, Guess?, and Crate and Barrel as the geographic move is shorter for US western and midwestern retailers. Going into the Holiday season, the additional capacity of the Chicago distribution center ensures that service levels are maintained. "For Canada Post Borderfree, this increase in activity means one thing: growth of the number of U.S. merchants doing business in Canada," stated Patrick Bartlett, president of Borderfree. "Imagine that in 2004, there were only 35 major catalogs circulating in Canada," Bartlett added. "Now, just in time for the 2005 Holiday season, the Canadian marketplace will see over 46 new U.S. multi-channel merchants mailing catalogs or doing business online, bringing the total of U.S. merchants to over 80." NEW RETAIL PARTNERS In addition to its extensive list of existing merchants, seven of the new 46 ecommerce and catalog partners that will be added to Borderfree's "online" roster this quarter include Marciano, CardScan, Duluth Pack, InterfaceFLOR, Creative Irish Gifts, Smarthome, and Total Home Store. Even the newest clients have seen a marked increase in sales activity since going live with Borderfree. "Since launching with the Borderfree technology, we immediately began to see more Canadian purchases given that our website now offers pricing in Canadian currency and that we have a reliable shipping solution to deliver into Canada. The fact that Borderfree began marketing its service to Canadians also contributed to the lift in business," said Amy Boyd, VP of Total Home Store, a high-end house wares merchant and Borderfree partner. "Because of that added exposure to the buying public, we expect significant increases over the next year and beyond." THE RESULTS ARE IN - PREMIER DIRECT MARKETING CAMPAIGN Total Home Store was one of a number of merchants who participated in the "Get a Grip" campaign that Borderfree launched in August of this year; the first of many in an on-going calendar of full-scale demand and multi-channel marketing campaigns designed to acquire new customers. The campaign leveraged the Snapshot(TM) segmentation system to target consumer segments most likely to purchase from the participating retailers. The campaign highlighted a combination of Borderfree's online and catalog partners such as Brookstone, Tiger Direct, Restoration Hardware, eBags, and Victoria's Secret, and tracked their response rate success with Canadian consumers. The campaign resulted in over 5 million impressions and 43,000 catalog requests by an estimated 11,000 Canadians. The secondary objective of direct and multi-channel marketing campaigns was to acquire and collect consumer data, creating an asset of intelligence on Canadian direct purchasers. About Canada Post Borderfree Based in Toronto, Canada Post Borderfree is a strategic partner of multi- channel retailers planning to expand into international markets. Through a suite of low integration technology and logistics solutions, Borderfree replicates the domestic consumer shopping experience and localizes it for seamless market entry. Retail partners feel confident that their relationship is backed by the credibility and $6 billion operation of Canada Post Corporation, Canada's postal administration. With proven technology and unparalleled market intelligence, Canada Post Borderfree has helped leading US retailers, such as Guess, Brookstone, Lands' End, and Sephora, achieve success in new markets since 1999. Visit www.borderfree.net for more information.
SOURCE Canada Post Borderfree