Canadian Tire Launches Exclusive Cake Boss Baking Collection

TORONTO, Sept. 30, 2013 /CNW/ - The fall season is here and with that comes the exclusive launch of Canadian Tire's Cake Boss Baking Collection, currently available in stores across the country.  The one-of-a-kind bakeware line offers a range of products from bakeware and decorating tools to serving dishes and cake carriers. Inspired by the Cake Boss himself, Buddy Valastro, star of the hit TLC series, the collection is designed to provide home bakers with everything they need to produce a Cake Boss quality dessert.

The Cake Boss Baking Collection features bright colours and unique designs that are both appealing to the eye and offer consumers some of Buddy's best tips and tricks.  Unique features include cake pans with a quilted pattern on the bottom that allow even heat release and durable aluminized steel cookie sheets with drop zones to create the perfect sized cookie every time. Products include:

  • Cake Decorating Kits in a variety of themes such as Flower and Circus Kit:  $29.99
  • Cake Stands and Carriers featuring several designs: $39.99
  • Metal Baking Pans designed for bakers of every expertise: $8.99 - $23.99
  • Cookie Jars including a special holiday design: $39.99
  • and more!

"Canadian Tire is a natural fit for launching my new Cake Boss Baking Collection to Canadian fans and consumers," said Valastro. "We have a lot in common from solid roots to years and years of experience. Together we can prove that anyone can become a baker given the right tools and a few Cake Boss tips."

Canadian Tire has long-been Canada's store for countless items including kitchen appliances, gadgets and tools. With the introduction of the Cake Boss Baking Collection, Canadian Tire is making their mark as Canada's Baking Store and will continue to grow in this area going forward.

"We are thrilled to be launching the Cake Boss Baking Collection at our stores across the country in time for Fall and the holiday baking season.  This collection will provide families with fun in the kitchen as the cold weather comes and they move their activities indoors," says Greg Hicks, Senior Vice President, Merchandising, Canadian Tire.  "We are delighted to be the exclusive retailer of this collection in Canada and we're excited to offer this unique, high quality line to our customers."

Buddy Valastro is a fourth generation baker and cake decorator, and star of the hit TLC series Cake Boss, Next Great Baker and now Bakery Boss premiering in December.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), Mark's and Canadian Tire Financial Services.  With nearly 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. Over 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. For more information, visit Corp.CanadianTire.ca.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in 223 countries and territories. Discovery is dedicated to satisfying curiosity through 162 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of 20 television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is the leading provider of educational products and services to schools, including an award-winning series of digital textbooks, and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.

SOURCE CANADIAN TIRE CORPORATION, LIMITED




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