Cancer Treatment Centers of America® Receives Healthcare Advertising Awards
SCHAUMBURG, Ill., May 22, 2014 /PRNewswire-USNewswire/ -- Cancer Treatment Centers of America® (CTCA) has been recognized by the Healthcare Advertising Awards competition for three of its 2013 advertising and integrated communications campaigns. The company received a Gold award for its Breast Cancer Awareness Month social media campaign; a Silver award for the educational video titled "The Anatomy of Cancer" and a Bronze award for its long-form "documercial" titled "Cancer, Winning the Fight, Every Day."
The Healthcare Advertising Awards, now in their 31st year, are the largest healthcare advertising awards competition and one of the ten largest advertising competitions in the U.S. Over 3,700 entries were reviewed this year by a national panel of judges. Award recipients were selected based on the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
"These awards recognize the creativity and dedication of our team as they strive to fulfill our Mission, Vision, and Values, and commitment to provide helpful information to men and women whose lives have been touched by cancer" said Peter Yesawich, Ph.D., Chief Growth Officer.
About Cancer Treatment Centers of America®
Cancer Treatment Centers of America, Inc. (CTCA) is a national network of five hospitals that specialize in the treatment of patients fighting complex or advanced-stage cancer. CTCA offers an integrative approach to cancer treatment that combines surgery, radiation, and chemotherapy with nutritional counseling, naturopathic medicine, mind-body therapy, and spiritual support to enhance quality of life and minimize side effects during treatment. The company serves patients from all 50 states at hospitals located in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa. Known for delivering the Mother Standard® of care and Patient Empowerment Medicine®, CTCA provides patients with comprehensive information about their treatment options so they can participate in their treatment decisions. For more information about CTCA, go to www.cancercenter.com.
SOURCE Cancer Treatment Centers of America