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Company Announces Agreement With Duo For Print & Online Advertising Campaign

    NEW YORK, June 19 /PRNewswire/ -- They are young, hip, and at the top of
 the music charts.  And now R&B princess, Ashanti and pop musician, Vanessa
 Carlton have hooked up with Candie's, Inc. (Nasdaq:   CAND) for a new national
 advertising campaign.  This is the first endorsement contract for each of the
 young stars.
     Ashanti's self-titled debut album's lead single, "Foolish," raced up the
 Billboard chart, entering the Top Ten in March alongside "Always on Time," and
 "What's Luv?" giving her three Top Ten songs in the same week.  Ashanti is the
 first artist since The Beatles to have her first three singles simultaneously
 in the first 10 on Billboard's top 100 chart.
     "A Thousand Miles," a single from Vanessa Carlton's debut album, "Be Not
 Nobody" is going into its 5th week at the #1 spot on the Top 40, and Rolling
 Stone magazine has sited Vanessa Carlton as one of the "Top 10 Artists to
 Watch in 2002."
     Ashanti and Vanessa are the first two artists to be announced in a series
 of three to appear in the brand's new campaign.  The third artist's identity
 will be revealed early next week.  Each artist appears separately in her own
 print ad that portrays a playful, sexy fashion image with a twist, allowing
 each girl the freedom of self-expression.  The print ads will break in
 September issues of fashion, entertainment and lifestyle magazines, such as
 Cosmopolitan, InStyle, Seventeen, and Teen People.
     "Ashanti and Vanessa are both huge stars, who have #1 hits, but in
 different genres of music.  The two of them together have captivated America's
 youth," stated Neil Cole, CEO of Candie's, Inc.  "This is a new direction for
 Candie's advertising, it's still sexy, but we are taking it to a higher
 fashion level ... but it's not serious fashion, it still has that Candie's
 'twist' that will make it memorable to our consumer."
     Commenting on how she feels about the new campaign, Ashanti stated,
 "Candie's is hot.  I see a lot of artists that do it, and I'm definitely proud
 to be a Candie's girl."  Added Vanessa Carlton, "One of the reasons I chose to
 do the campaign is because I love how irreverent the photos are, it's an
 example to young women to embrace who you are."
     The campaign was created by Candie's in-house creative team, and was shot
 by famed fashion photographer, Tony Duran.  The campaign features Candie's
 Fall '02 footwear, apparel and accessories available at better department,
 specialty stores, as well as Candie's own retail stores.  The company's
 previous campaign featured music's hottest trio, Destiny's Child.
 
     About Candie's, Inc.
     Candie's, Inc. is a leading designer and marketer of young women's
 footwear, apparel and accessories.  The Company distributes its products under
 the Candie's and Bongo brands through department and specialty stores
 nationwide, as well as through 13 Company-owned stores, a web store and
 specialty stores internationally.  Candie's also arranges for the manufacture
 of footwear products for mass market and discount retailers under the private
 label brand of the retailer or other trademarks owned or licensed by Candie's.
 Additionally, the Candie's brand is licensed for the manufacture, sale and
 distribution of apparel, fragrances, handbags, sunglasses, watches and cell
 phone accessories, retail outlets, and the Bongo brand for accessories,
 eyewear, and kid's clothing.  Candie's Inc. operates its websites at
 http://www.candies.com and http://www.bongo.com. For investor information
 please visit the corporate web site at http://www.candiesinc.com.
 
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SOURCE  Candie's, Inc.