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Company Announces Agreement With 'The Osbourne's' Star For Its Fall

Advertising Campaign

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    NEW YORK, June 25 /PRNewswire-FirstCall/ -- Candie's, Inc., (Nasdaq:   CAND)
 has announced today it has signed an agreement with Kelly Osbourne, star of
 MTV's highest rated show in the music channel's history, "The Osbournes."
 Kelly is joining recently announced R&B Princess, Ashanti, and Pop musician,
 Vanessa Carlton as the company's new spokeswomen for its fall national
 advertising campaign. This is the first endorsement contract for Kelly
 Osbourne.
     Seventeen-year-old Kelly Osbourne's rendition of Madonna's, "Papa Don't
 Preach," is featured on  "The Osbourne Family" Album, and MTV has signed "The
 Osbourne's" for a second season.
     Kelly is the company's third artist to be announced for its fall print
 campaign. Each artist appears separately in her own ad that portrays a
 playful, sexy fashion image with a twist, allowing each girl the freedom of
 self-expression. Kelly's print ads will break in October issues of fashion,
 entertainment and lifestyle magazines, such as YM, CosmoGirl!, Seventeen, and
 Teen People.
     Commenting on Candie's, Kelly stated, "Candie's past ads have been really
 cool, and you always remember them. I was honored to be part of the campaign."
     "Kelly is the ultimate Candie's girl in her own way," stated Neil Cole,
 CEO of Candie's, Inc. "She represents independence, fun, and irreverence."
 Mr. Cole added, "We think the three girls, Kelly, Ashanti, and Vanessa embody
 young women today. Getting the R&B Princess, the star of the #1 TV show, and
 the girl with the #1 song for the past five weeks, we feel we have captured
 this generation's pop culture icons. We think it's an amazing campaign."
     The campaign was created by Candie's in-house creative team, and was shot
 by famed fashion photographer, Tony Duran. The campaign features Candie's Fall
 '02 footwear, apparel and accessories available at better department,
 specialty stores, as well as Candie's own retail stores. The company's
 previous campaign featured music's hottest trio, Destiny's Child.
 
     About Candie's, Inc.
     Candie's Inc. is a leading designer and marketer of young women's
 footwear, apparel and accessories. The Company distributes its products under
 the Candie's and Bongo brands through department and specialty stores
 nationwide, as well as through 13 Company-owned stores, a web store and
 specialty stores internationally. Candie's also arranges for the manufacture
 of footwear products for mass market and discount retailers under the private
 label brand of the retailer or other trademarks owned or licensed by Candie's.
 Additionally, the Candie's brand is licensed for the manufacture, sale and
 distribution of apparel, fragrances, handbags, sunglasses, watches and cell
 phone accessories, retail outlets, and the Bongo brand for accessories,
 eyewear, and kid's clothing. Candie's Inc. operates its websites at
 http://www.candies.com and http://www.bongo.com. For investor information
 please visit the corporate web site at http://www.candiesinc.com.
 
     Photo available at http://www.newscom.com
 
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SOURCE  Candie's, Inc.