DUBAI, UAE, October 1 /PRNewswire/ -- Candylicious, the largest candy store in the world spanning over 10,000 square feet was launched in Dubai today. A brand new concept by 'Retail Is Detail (L.L.C.)', Candylicious opened its doors at the Dubai Mall. Retail Is Detail LLC plans to use this launch as a springboard to unveil its Middle East expansion.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091001/360972 )

Candylicious is a concept representing fantasy, joy and irreplaceable childhood memories, combining candy and the world of imagination into a hip and fashion-forward store. Explore the colourful world of Candylicious with its visually mesmerizing pillars embedded with candy, a canopy of a lollipop tree covered with lollipops and the Candylicious Airplane 'taking off' above your heads - just about anything you are craving for can be found in the 10,000 sq ft store.

Here you will find yourself surrounded with an extensive range of candy and chocolates never seen in Dubai - Madelaine Chocolates, Rock Candy from Squire Boone Village, tiny delights (handmade candy) from Miss Sweetie, and Ribbles and Fabrols from Gina Michaels.

'At Candylicious, our mission is simple; eat happy,' says Sunaina Gill, Director of Retail Is Detail L.L.C. 'We are absolutely thrilled to be the largest candy store in the world. Our goal was to create an entire confectionary experience for the customer. Candylicious is about buying things never seen anywhere else and you can indulge in a royal offering of mouth-watering confectionaries from all over the globe. At Candylicious, we take the time to remind people how simple pleasures are always the best and the best simple pleasure in life is candy!'

Other familiar brands such as Hershey's Kisses and chocolate bars, novelty M&M's, every flavour of Jelly Belly, lollipops in all shapes and sizes are just some of the tempting treats that await you.

A private line of gourmet chocolates from Vosges Haut-Chocolat will be on hand and the popping sounds of the luxurious Garrett Popcorn will greet you as you explore the store. The aroma of freshly baked and buttery brownies from Hot Blondies Bakery fill the air, while a soda fountain offering old-time soda fountain pops including 'Rock It Root Beer' and 'Vanilla Vibes' quenches the thirst of shoppers.

A huge chocolate tree embedded with colorful lollipops stands 10 meters wide in the center of the store. Candylicious will also home the largest 'Pick and Mix' wall in the world! Filled with the most awesome gummy bears, gummy worms, peach rings, cola bottles and jelly beans, you will find yourself bedazzled with the selection. Mesmerizing swirly colours of Jawbreakers will not be missed with the likes of tasty Psychedelic and Bizzare.

To entice you further, chocolate covered goodies (milk, white and dark) will also be in the 'Pick and Mix' wall with all types and sizes of chocolates. So, head towards the 'Pick and Mix' wall and begin your adventure creating your favourite 'Pick and Mix' bag for you and your friends.

Also, look out for the Candylicious Junior (Candylicious Car) circling the Dubai Mall. Filled with a condensed collection of Candylicious, the car makes it easier for you to discover your Candylicious favourites even before you enter the store!

For further information please contact Ashutosh Gupta, BPG PR, Dubai, Telephone: +971-5028-34339, Email: ashutosh@batespangulf.com

SOURCE Candylicious

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