TRAVERSE CITY, Mich., Aug. 10 /PRNewswire/ -- To be successful in
today's flat and fast world, auto suppliers must recognize and accept no
limits, time zones or market barriers, said Dr. Mohsen Sohi, president and
chief executive officer of Freudenberg-NOK, in a presentation here today at
the Management Briefing Seminars. To be successful, companies must adopt
and adapt to different ways of thinking, and be open to areas that were
once considered borders, he said.
In his speech, "Beyond Here There Be Dragons," Sohi shared his view of
a rapidly expanding global business perspective. He urged suppliers to look
past their traditional views, to a new level of global cooperation. As a
company that maintains a strong global balance, Freudenberg-NOK has
attempted to develop and maintain a seamless flow of technology, while
coordinating a level of superior service to customers throughout the world.
Sohi noted that while some may protest the globalization of business,
globalization can help enhance trade and help disparities in socioeconomic
levels around the world.
Talking about today's new world, Sohi said: "It's one where markets,
such as China and India, that were previously valued exclusively for their
low cost of labor, are now seen as emerged markets that are sources of
This concept, he explained, takes a world perspective to economic
activity and will ultimately raise the standard of living.
While recognizing the value of emerging markets, Sohi also suggests
that executives need to conduct a better analysis of where labor fits as a
component of the product total cost.
Sohi reflected upon a similar situation in which one of
Freudenberg-NOK's production facilities was faced with significant issues
related to cost. He said the solution for the organization was not to move
production overseas, but to adopt lean manufacturing disciplines and
improve lead time, delivery and as a result, customer satisfaction.
"Although we have made significant strides in the quality of our
products," he said, "it's a combination of several factors, including a
global perspective on where we do business, a leadership position in the
development and introduction of technology, maintaining a strong position
on cost, productivity and quality, that have made our impact in the
He concluded his presentation by stressing the need to bring down
barriers through not only technology but also cultural mindsets.
Specifically, he summarized: "Multiculturalism and openness wins over
insulation and isolation."
Founded in 1989, Freudenberg-NOK General Partnership is a joint venture
between Freudenberg & Co. of Germany and NOK Corp. of Japan.
Freudenberg-NOK is a leader in automotive sealing and noise, vibration
and harshness (NVH) products and is a supplier to all automakers producing
in North America, as well as all major tier one chassis and drivetrain
suppliers. The company's headquarters and technical center in Plymouth,
Mich. houses the most extensive supplier-operated sealing and noise and
vibration testing facility in North America.
Freudenberg-NOK offers its automotive customers globally integrated
products, including sealing packages for transmissions, engines, brakes,
axles and steering, NVH components and packages, and all rubber, plastic
and PTFE (polytetrafluoroethylene) components for suspension, electrical
and fuel systems.
The company also offers an extensive portfolio of special precision
seals for the aerospace, appliance, diesel engine, marine, medical,
off-highway equipment, oil and gas, recreational vehicle and semiconductor
For more information, visit the Freudenberg-NOK website at