Capitalize on Borderless Business Practices to Drive Success, Freudenberg-NOK President & CEO Urges

    TRAVERSE CITY, Mich., Aug. 10 /PRNewswire/ -- To be successful in
 today's flat and fast world, auto suppliers must recognize and accept no
 limits, time zones or market barriers, said Dr. Mohsen Sohi, president and
 chief executive officer of Freudenberg-NOK, in a presentation here today at
 the Management Briefing Seminars. To be successful, companies must adopt
 and adapt to different ways of thinking, and be open to areas that were
 once considered borders, he said.
     In his speech, "Beyond Here There Be Dragons," Sohi shared his view of
 a rapidly expanding global business perspective. He urged suppliers to look
 past their traditional views, to a new level of global cooperation. As a
 company that maintains a strong global balance, Freudenberg-NOK has
 attempted to develop and maintain a seamless flow of technology, while
 coordinating a level of superior service to customers throughout the world.
     Sohi noted that while some may protest the globalization of business,
 globalization can help enhance trade and help disparities in socioeconomic
 levels around the world.
     Talking about today's new world, Sohi said: "It's one where markets,
 such as China and India, that were previously valued exclusively for their
 low cost of labor, are now seen as emerged markets that are sources of
     This concept, he explained, takes a world perspective to economic
 activity and will ultimately raise the standard of living.
     While recognizing the value of emerging markets, Sohi also suggests
 that executives need to conduct a better analysis of where labor fits as a
 component of the product total cost.
     Sohi reflected upon a similar situation in which one of
 Freudenberg-NOK's production facilities was faced with significant issues
 related to cost. He said the solution for the organization was not to move
 production overseas, but to adopt lean manufacturing disciplines and
 improve lead time, delivery and as a result, customer satisfaction.
     "Although we have made significant strides in the quality of our
 products," he said, "it's a combination of several factors, including a
 global perspective on where we do business, a leadership position in the
 development and introduction of technology, maintaining a strong position
 on cost, productivity and quality, that have made our impact in the
     He concluded his presentation by stressing the need to bring down
 barriers through not only technology but also cultural mindsets.
 Specifically, he summarized: "Multiculturalism and openness wins over
 insulation and isolation."
     Founded in 1989, Freudenberg-NOK General Partnership is a joint venture
 between Freudenberg & Co. of Germany and NOK Corp. of Japan.
     Freudenberg-NOK is a leader in automotive sealing and noise, vibration
 and harshness (NVH) products and is a supplier to all automakers producing
 in North America, as well as all major tier one chassis and drivetrain
 suppliers. The company's headquarters and technical center in Plymouth,
 Mich. houses the most extensive supplier-operated sealing and noise and
 vibration testing facility in North America.
     Freudenberg-NOK offers its automotive customers globally integrated
 products, including sealing packages for transmissions, engines, brakes,
 axles and steering, NVH components and packages, and all rubber, plastic
 and PTFE (polytetrafluoroethylene) components for suspension, electrical
 and fuel systems.
     The company also offers an extensive portfolio of special precision
 seals for the aerospace, appliance, diesel engine, marine, medical,
 off-highway equipment, oil and gas, recreational vehicle and semiconductor
     For more information, visit the Freudenberg-NOK website at .

SOURCE Freudenberg-NOK

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