Captivate Network Expands Real Estate Footprint Across North America

Captivate Broadens its Position as the Leading Media Service Provider to

the Real Estate Industry

Feb 25, 2008, 00:00 ET from Captivate Network

    CHELMSFORD, Mass., Feb. 25 /PRNewswire/ -- Captivate Network, the
 digital at-work news and entertainment network, today announced that,
 through its ever expanding real estate partnerships, the network can be
 found on more than 8,200 screens in 822 buildings across North America.
 With this growth, Captivate continues to be the amenity of choice for
 premier, high rise office towers. Captivate remains an ideal solution for
 buildings seeking to stay on the cutting edge of digital media technology.
     "Captivate has been a strong partner to premier real estate companies
 for over a decade, mainly because of the value we create for their
 buildings and their tenants. Captivate's programming, which is supplied by
 over 100 major media outlets, is designed to address the diverse audiences
 represented by the tenants of these high rise office towers. The diversity
 of programming is critical, because our clients are all about tenant
 satisfaction," said Mike DiFranza, president and general manager for
 Captivate. "We will continue to partner with real estate property owners
 like the Durst Organization, Tishman Speyer, Boston Properties and
 Brookfield to create value based solutions that satisfy the property owners
 and their tenants' needs."
     Captivate provides a competitive advantage to real estate companies by
 helping them to attract and retain quality tenants. The network is designed
 to seamlessly integrate into a building portfolio in order to streamline
 tenant interaction. Building owners leverage Captivate's patented screen
 center technology to efficiently communicate with building tenants.
     Captivate has installed 68 new high rise office towers across North
 America and added 618 screens to its network since January 2007. Captivate
 has experienced significant growth in high traffic markets, such as New
 York, in which Captivate was added to the new "green" Durst building at One
 Bryant Park. Additional new properties include Tishman in Chicago, New
 York, Los Angeles, San Francisco, San Jose and Seattle; Commonwealth in
 Denver; Maguire in Los Angeles; Newmark, SL Green and Shorenstein in New
 York; Brandywine in Philadelphia; Pembroke and Berkeley Management in
 Boston; Oxford Properties in Montreal; and Bentall and GWL in Toronto,
 Vancouver and Calgary.
     The network delivers national and local news, stock updates, weather
 reports, sports scores and entertainment updates from leading providers
 including USA TODAY, Canadian Press, Associated Press, The Washington Post,
 WIRED, CNN, CNN Money and Citysearch, among others.
     Some Captivate advertisers include Franklin Templeton, Lexus, Samsung,
 General Motors, American Airlines, Amtrak, AT&T, Avis, Blackberry, Toyota,
 BMW, Expedia, Travelocity, FedEx, Johnston & Johnston, Discovery Channel,
 Verizon, Audi, Amtrak and Canon. Captivate can be seen in Atlanta, Boston,
 Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston,
 Los Angeles, Memphis, Miami, Minneapolis, Montreal, New York, Philadelphia,
 Phoenix, San Francisco/San Jose, Seattle, Toronto, Vancouver and
 Washington, DC.
     About Captivate Network
     Captivate Network (, is the North American
 news and entertainment network that delivers quality programming and
 advertising to a highly desirable and targeted audience during the workday,
 when they are making business and personal buying decisions. Captivate is
 one of the most effective advertising vehicles available, earning a high
 47% average total ad recall, according to Millward Brown studies*.
 Captivate's network is seen in a distraction-free viewing environment, on
 wireless flat-panel television screens in the elevators of premier office
 towers across North America. Currently, Captivate is seen on over 8,200
 screens, delivering more than 54.5 million impressions per month.
 Headquartered in Massachusetts with offices throughout North America,
 Captivate Network is a Gannett company.
     Gannett Co., Inc. is a leading international news and information
 company that publishes 90 daily newspapers in the USA, including USA TODAY,
 the nation's largest-selling daily newspaper. The company also owns nearly
 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper
 magazine. Gannett subsidiary Newsquest is the United Kingdom's second
 largest regional newspaper company. Newsquest publishes nearly 300 titles,
 including 18 daily newspapers, and a network of prize-winning Web sites.
 Gannett also operates 23 television stations in the United States and is an
 Internet leader with sites sponsored by its TV stations and newspapers
 including, one of the most popular news sites on the Web.
     * Unaided plus visually-aided

SOURCE Captivate Network