CHELMSFORD, Mass., July 21 /PRNewswire/ -- Captivate Network, the North
American digital out-of-home news and entertainment network, today
announced a number of new content partners and several product offerings
designed to continue to engage its audience of affluent consumers and
office workers during the day. Dedicated to delivering valuable information
to an upscale business audience, Captivate has strengthened its business
editorial offerings by partnering with BusinessWeek, Harvard Business
Review, Crain's New York Business and Crain's Chicago Business, bringing
the total number of content partners to over 100 across categories such as
news, health, entertainment, travel and business. In addition, Captivate is
expanding its local capabilities via "Local Link" and has produced a number
of consumer facing blogs with a witty twist.
"Captivate has taken a radically different approach with live and
original programming, valuable local information and the creation of blogs
that brings our content to the viewer's desktop," said Mike DiFranza,
president and general manager of Captivate Network. "We firmly believe that
we must earn the viewer's attention with engaging content. We employ a live
editorial team, not RSS feeds, in order to hand-select and boil down
information into readable, digestible tidbits to feature on the network.
RSS feeds can't do that."
Captivate's dedicated group of interactive editorial staff, many of
which have strong journalism backgrounds, provide breaking news coverage
and live programming features to more than 23 cities throughout North
America. This "real time" information capability has proven to be of
particular interest to current viewers within the elevator setting, as
proprietary company research has shown that nearly 50 percent of viewers
cite Captivate as their primary source of news during the day.
In addition, Captivate has expanded and branded its "Local Link"
capability, which enables the company to deliver local messages, customized
event listings and news, like weather and ski reports, to the North
American cities the company reaches every day. Typical out-of-home networks
provide overwhelmingly national content, whereas 30 percent of Captivate's
stories and features are customized to the local level. Examples of local
news on Captivate include:
-- Prior to a weekend trip to Cape Cod, a viewer could see real-time
weather updates specific to the greater Boston area
-- Office tenants in Montreal would view customized French programming
using popular local content providers
-- Tenants in New York could be alerted to public transportation delays
Finally, Captivate's editorial team has introduced a number of blogs
based on the topics most popular amongst viewers, extending Captivate's
reach to the desktop. The new blogs include:
-- Book Break. Captivate reminds viewers to read, as Editor Kate
Scanlan reviews the newest books on the network via her Book Break blog at
-- Green Among Gray. Captivate Editor Kyle Scribner delves into tips
and other ways to stay green while working (and living) in the concrete
jungle at http://www.captivate.com/green-among-gray
-- Indulge. Jacqui Pini invites readers to share her love of indulgent
spa treatments, beauty fads and relaxation techniques for both men and
women at http://www.captivate.com/indulge
Captivate Network (http://www.captivate.com), is the North American
news and entertainment network that delivers quality programming and
advertising to a highly desirable and targeted audience during the workday,
when they are making business and personal buying decisions. Captivate is
one of the most effective advertising vehicles available, earning a high
48% average total ad recall, according to Millward Brown studies*.
Captivate's network is seen in a distraction-free viewing environment, on
wireless flat-panel television screens in the elevators of premier office
towers across North America. Currently, Captivate is seen on over 8,400
screens, delivering more than 55.6 million impressions per month.
Established in 1997 and headquartered in Massachusetts with offices
throughout North America, Captivate Network is a Gannett company.
* Unaided plus visually aided
SOURCE Captivate Network