Captivate Network Introduces Expanded Programming Focus

No RSS Feeds, Live and Experienced Editorial Team, New Products and Content

Partners Create Best in Class Programming

Jul 21, 2008, 01:00 ET from Captivate Network

    CHELMSFORD, Mass., July 21 /PRNewswire/ -- Captivate Network, the North
 American digital out-of-home news and entertainment network, today
 announced a number of new content partners and several product offerings
 designed to continue to engage its audience of affluent consumers and
 office workers during the day. Dedicated to delivering valuable information
 to an upscale business audience, Captivate has strengthened its business
 editorial offerings by partnering with BusinessWeek, Harvard Business
 Review, Crain's New York Business and Crain's Chicago Business, bringing
 the total number of content partners to over 100 across categories such as
 news, health, entertainment, travel and business. In addition, Captivate is
 expanding its local capabilities via "Local Link" and has produced a number
 of consumer facing blogs with a witty twist.
     "Captivate has taken a radically different approach with live and
 original programming, valuable local information and the creation of blogs
 that brings our content to the viewer's desktop," said Mike DiFranza,
 president and general manager of Captivate Network. "We firmly believe that
 we must earn the viewer's attention with engaging content. We employ a live
 editorial team, not RSS feeds, in order to hand-select and boil down
 information into readable, digestible tidbits to feature on the network.
 RSS feeds can't do that."
     Captivate's dedicated group of interactive editorial staff, many of
 which have strong journalism backgrounds, provide breaking news coverage
 and live programming features to more than 23 cities throughout North
 America. This "real time" information capability has proven to be of
 particular interest to current viewers within the elevator setting, as
 proprietary company research has shown that nearly 50 percent of viewers
 cite Captivate as their primary source of news during the day.
     In addition, Captivate has expanded and branded its "Local Link"
 capability, which enables the company to deliver local messages, customized
 event listings and news, like weather and ski reports, to the North
 American cities the company reaches every day. Typical out-of-home networks
 provide overwhelmingly national content, whereas 30 percent of Captivate's
 stories and features are customized to the local level. Examples of local
 news on Captivate include:
     -- Prior to a weekend trip to Cape Cod, a viewer could see real-time
 weather updates specific to the greater Boston area
     -- Office tenants in Montreal would view customized French programming
 using popular local content providers
     -- Tenants in New York could be alerted to public transportation delays
     Finally, Captivate's editorial team has introduced a number of blogs
 based on the topics most popular amongst viewers, extending Captivate's
 reach to the desktop. The new blogs include:
     -- Book Break. Captivate reminds viewers to read, as Editor Kate
 Scanlan reviews the newest books on the network via her Book Break blog at
     -- Green Among Gray. Captivate Editor Kyle Scribner delves into tips
 and other ways to stay green while working (and living) in the concrete
 jungle at
     -- Indulge. Jacqui Pini invites readers to share her love of indulgent
 spa treatments, beauty fads and relaxation techniques for both men and
 women at
     Captivate Network (, is the North American
 news and entertainment network that delivers quality programming and
 advertising to a highly desirable and targeted audience during the workday,
 when they are making business and personal buying decisions. Captivate is
 one of the most effective advertising vehicles available, earning a high
 48% average total ad recall, according to Millward Brown studies*.
 Captivate's network is seen in a distraction-free viewing environment, on
 wireless flat-panel television screens in the elevators of premier office
 towers across North America. Currently, Captivate is seen on over 8,400
 screens, delivering more than 55.6 million impressions per month.
 Established in 1997 and headquartered in Massachusetts with offices
 throughout North America, Captivate Network is a Gannett company.
     * Unaided plus visually aided

SOURCE Captivate Network