Captivate Network Introduces Expanded Programming Focus
No RSS Feeds, Live and Experienced Editorial Team, New Products and Content
Partners Create Best in Class Programming
CHELMSFORD, Mass., July 21 /PRNewswire/ -- Captivate Network, the North American digital out-of-home news and entertainment network, today announced a number of new content partners and several product offerings designed to continue to engage its audience of affluent consumers and office workers during the day. Dedicated to delivering valuable information to an upscale business audience, Captivate has strengthened its business editorial offerings by partnering with BusinessWeek, Harvard Business Review, Crain's New York Business and Crain's Chicago Business, bringing the total number of content partners to over 100 across categories such as news, health, entertainment, travel and business. In addition, Captivate is expanding its local capabilities via "Local Link" and has produced a number of consumer facing blogs with a witty twist. "Captivate has taken a radically different approach with live and original programming, valuable local information and the creation of blogs that brings our content to the viewer's desktop," said Mike DiFranza, president and general manager of Captivate Network. "We firmly believe that we must earn the viewer's attention with engaging content. We employ a live editorial team, not RSS feeds, in order to hand-select and boil down information into readable, digestible tidbits to feature on the network. RSS feeds can't do that." Captivate's dedicated group of interactive editorial staff, many of which have strong journalism backgrounds, provide breaking news coverage and live programming features to more than 23 cities throughout North America. This "real time" information capability has proven to be of particular interest to current viewers within the elevator setting, as proprietary company research has shown that nearly 50 percent of viewers cite Captivate as their primary source of news during the day. In addition, Captivate has expanded and branded its "Local Link" capability, which enables the company to deliver local messages, customized event listings and news, like weather and ski reports, to the North American cities the company reaches every day. Typical out-of-home networks provide overwhelmingly national content, whereas 30 percent of Captivate's stories and features are customized to the local level. Examples of local news on Captivate include: -- Prior to a weekend trip to Cape Cod, a viewer could see real-time weather updates specific to the greater Boston area -- Office tenants in Montreal would view customized French programming using popular local content providers -- Tenants in New York could be alerted to public transportation delays Finally, Captivate's editorial team has introduced a number of blogs based on the topics most popular amongst viewers, extending Captivate's reach to the desktop. The new blogs include: -- Book Break. Captivate reminds viewers to read, as Editor Kate Scanlan reviews the newest books on the network via her Book Break blog at http://www.captivate.com/book-break -- Green Among Gray. Captivate Editor Kyle Scribner delves into tips and other ways to stay green while working (and living) in the concrete jungle at http://www.captivate.com/green-among-gray -- Indulge. Jacqui Pini invites readers to share her love of indulgent spa treatments, beauty fads and relaxation techniques for both men and women at http://www.captivate.com/indulge ABOUT CAPTIVATE Captivate Network (http://www.captivate.com), is the North American news and entertainment network that delivers quality programming and advertising to a highly desirable and targeted audience during the workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, earning a high 48% average total ad recall, according to Millward Brown studies*. Captivate's network is seen in a distraction-free viewing environment, on wireless flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on over 8,400 screens, delivering more than 55.6 million impressions per month. Established in 1997 and headquartered in Massachusetts with offices throughout North America, Captivate Network is a Gannett company. * Unaided plus visually aided
SOURCE Captivate Network
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