CHELMSFORD, Mass., Sept. 15 /PRNewswire/ -- Captivate Network, the
North American digital out-of-home news and entertainment network, today
announced several new additions to the management team in order to execute
on its plans to extend engaging network content beyond office tower
elevators and lobbies and into the viewer's daily life. Currently in beta
testing, the company's brand activation programs will be rolled out next
year, creating exciting new ways for viewers to interact with brands that
they see on the network, as well as offer advertising partners an
integrated marketing platform approach to campaigns.
Recently, Captivate brought sought-after elevator programming to the
Web via six new blogs by the company's live editorial team. Under this new
initiative, Captivate will continue to find and build out unique ways to
boost its clients' brand awareness initiatives through a variety of
channels, including Web, mobile and events, increasing audience engagement
among affluent consumers. To help execute the new strategy, Captivate has
made three new hires that will strengthen the company's leadership position
in the media and advertising space and steer the direction of the company
during a time of growth. Scott Lyon joined the company as vice president of
marketing, Deanna Murray has joined the digital network as director of
content, and Heather Frugoli has joined as brand activation manager.
"Captivate continues to emerge as a rapidly growing multimedia brand,
and this is just the beginning," said Mike DiFranza, president and general
manager of Captivate Network. "We know that advertisers and viewers want to
interact beyond the elevator and lobby, so creating more touch-points
during the day is the next logical step. With new talent and innovative
products in the pipeline aimed at increasing the brand awareness of our
clients, I am confident that these three experienced media veterans will
strengthen our corporate direction as we embark on the execution phase of
our new strategy."
Lyon will spearhead efforts around product development, studio
operations and research, as well as promote the network strategically to
its three distinct audiences: the real estate and advertising communities
and the Captivate viewers. He brings more than fifteen years of media, real
estate and consumer-based experience to Captivate. Lyon previously served
as the director of marketing and general manager for LATimes.com and has
held management positions at Turner Broadcasting and Sony interactive
gaming. Lyon has an MBA from Harvard Business School.
Deanna Murray, formerly the director of programming at AOL, will work
with Captivate's editorial team and content partners to ensure the network
provides live programming content to its viewers. At AOL, Murray led the
team that developed and launched new consumer Web sites, including AOL RED,
RED Blogs, RED U and Project Freshman. She has more than fifteen years of
media content experience.
As Brand Activation Manager, Heather Frugoli will work closely with the
network's advertising partners, and she will be responsible for leading the
network's bundled offerings and services. Frugoli will leverage her more
than ten years of experience in promotions, events and sales management in
her new position. Before joining Captivate, Frugoli managed promotions and
events for Comcast Spotlight, a division of Comcast Cable.
Captivate is the only medium that offers advertisers the opportunity to
reach an exceptional audience of mobile professionals in a distraction-free
environment during the workday. Captivate advertisers include BMW, Hyatt,
Travelocity, Charles Schwab, AT+T, Avis, Microsoft, Visa, FedEx, American
Airlines, Audi and Sun Microsystems.
Captivate's network is viewed on digital-quality flat-panel television
screens in the elevators of premier office towers, reaching more than 2.6
million viewers each day in top DMAs. Captivate is seen in Atlanta, Boston,
Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston,
Los Angeles/Orange County, Memphis, Miami, Minneapolis, Montreal, New York,
Philadelphia, Phoenix, San Diego, San Francisco/San Jose, Seattle, Toronto,
Vancouver and Washington, DC. Captivate recently announced new lobby
displays and a multi-media platform for its elevator displays. These next
generation products provide a scalable, complete solution for both office
towers and suburban office buildings, as well as for advertisers seeking to
reach a target audience.
About Captivate Network
Captivate Network (http://www.captivate.com), is the North American
news and entertainment network that delivers quality programming and
advertising to a highly desirable and targeted audience during the workday,
when they are making business and personal buying decisions. Captivate is
one of the most effective advertising vehicles available, earning a high
48% average total ad recall, according to Millward Brown studies*.
Captivate's network is seen in a distraction-free viewing environment, on
wireless flat-panel television screens in the elevators of premier office
towers across North America. Currently, Captivate is seen on over 8,400
screens, delivering more than 55.6 million impressions per month.
Established in 1997 and headquartered in Massachusetts with offices
throughout North America, Captivate Network is a Gannett company.
*unaided plus visually aided
SOURCE Captivate Network