Launches Senior Care Directory

Online Directory Provides State-By-State Comprehensive Planning Resources

for Seniors

Sep 25, 2007, 01:00 ET from

    WALTHAM, Mass., Sept. 25 /PRNewswire/ -- With more than 16 million baby
 boomers currently supporting or caring for both a child and an aging
 parent, the rapidly growing "Sandwich Generation" is increasingly faced
 with the issue of finding adequate resources to support loved ones. (, the premier source of trustworthy family care
 options, has launched the Senior Care Directory -- an online resource to
 help seniors and their family members find state-by-state elder care
 planning information.
     The Senior Care Directory provides a comprehensive listing of resources
 by state in seven categories including: health care, housing resources,
 transportation resources, home care, end-of-life care, legal resources and
 financial planning and management. With senior care and elder care planning
 encompassing a broad range of areas, much of the information available
 through the internet and other resources is spread across separate areas. developed the Senior Care Directory as a universal resource for
 seniors and their families to take the necessary steps to plan ahead, while
 having access to quality local resources all in one place.
     "With the U.S. senior population estimated to grow to 77 million people
 by the end of this decade, finding adequate resources for aging parents is
 a struggle many families are facing," said Sheila Marcelo, Founder and CEO
 of "We designed the Senior Care Directory to alleviate the burden
 of families needing to look in 10 different places to find the information
 they need. Now, whether someone is looking for local resources for estate
 planning or if they simply need access to local senior transportation, it's
 all in one place."
     Taking steps to plan ahead, even for healthy, active seniors can ease
 the burdens many families eventually face when needing to decide on the
 best care options. While families provide the vast majority of care,
 caregivers may or may not live with the care recipient. According the
 American Society on Aging(1):
     -- Nearly one out of every four U.S. households (23 percent, or 22.4
        million) provides care to a relative or friend aged 50 or older.
     -- About 15 percent of U.S. adults care for a seriously ill or disabled
        family member.
     -- About 13.3 million people -- 7 percent of U.S. adults -- are spouses or
        adult children of disabled older people and have the potential
        responsibility for their care. Of these, about 85 percent (or 11.4
        million) are adult children.
     -- About 7.3 million people are informal caregivers, defined as spouses,
        adult children, other relatives, and friends who provide unpaid help to
        disabled older people living in the community. Of these, about three-
        fifths (or 4.2 million) are spouses and adult children, and the
        remaining two-fifths (3.1 million) are other relatives, friends and
     Launched in May 2007, connects people seeking qualified
 caregivers with a national network of trusted providers. With local search
 options currently available in more than 20 major cities across the United
 States,'s online marketplace provides a network of care providers
 in areas including senior care, child care, pet care and tutoring.
     For more information on's Senior Care Directory, visit
     About is the premier source of trustworthy care options for
 children, pets and elderly parents. The company provides a simple and safe
 way for families and individuals to manage their care needs.
 offers a full breadth of subscription-based services -- child care, pet
 care, senior care and tutoring -- to address the lifecycle of specific care
 needs, while providing free background checks and a suite of tools and
 resources for selecting the best care possible. The company was founded in
 2006 and is funded by Matrix Partners, with a mission to help people
 achieve a more balanced life through smart care connections.