CareerBuilder Launches Age-o-Matic.com

    CHICAGO, Jan. 18 /PRNewswire/ -- Ever get the feeling your job will be
 the death of you? From the creators of the wildly popular Monk-e-Mail.com
 comes Age-o-Matic.com, a site that demonstrates how working in a stressful
 office environment can literally age you. CareerBuilder.com and agency of
 record Cramer-Krasselt have teamed up again to deliver this interactive
 viral experience that cleverly captures the sentiment motivating workers to
 seek out new opportunities in the New Year: the desire for a better job and
 a better place to work.
     Age-o-Matic uses new technology to age people's photos an average of 50
 years, and then allows them to e-mail ancient talking versions of
 themselves to unsuspecting recipients. After uploading a photo, each
 visitor is asked to answer a few simple -- and utterly outrageous --
 questions about their work environment such as, "At work they call me: a)
 Hey You b) El Stupido or c) No. 655321." Age-o-Matic instantly produces
 jaw-dropping, dramatically-altered photos depicting how they will look if
 they stay in their current positions. They can send talking e-mail messages
 from their aged selves to friends, family, co-workers and, yes, even the
 boss.
     From a technological standpoint, Age-o-Matic is a leap ahead of other
 photo manipulation sites. This is the first site to allow an uploaded photo
 to be aged, as well as integrated into talking avatar technology.
     "With Age-o-Matic, we will continue to focus on the theme of job
 dissatisfaction, a potent message that has enabled CareerBuilder.com to
 connect with millions of consumers over the last two years," said Richard
 Castellini, Vice President of Consumer Marketing at CareerBuilder.com.
 "Age-o-Matic is an evolution of last year's online execution, actively
 engaging consumers in the brand while enabling them to have greater control
 over content and customization. We expect the experience to resonate well
 as workers re-evaluate and seek out new jobs in the New Year."
     Age-o-Matic builds on the success of the critically-acclaimed
 Monk-e-Mail, which has logged more than 83 million plays, over 31 million
 user sessions and nearly 12 million unique visitors since its launch one
 year ago. Just as Monk-e-Mail is based on a common expression about work:
 "I work with a bunch of monkeys," Age-o-Matic is based on its own
 expression of dissatisfaction: "This job is going to kill me!"
     "We've always known that bad jobs can make us 'feel' old, and
 Age-o-Matic has created an environment where dissatisfied employees can
 actually 'see' how their bad jobs are impacting them," said Marshall Ross,
 C-K's Chief Creative Officer. "This is the sweet spot of viral marketing
 because the entertainment value is high while still being a highly
 strategic fit for the CareerBuilder brand."
     According to a nationwide survey of 6,169 workers by CareerBuilder.com,
 one-in-five workers reported they plan to change jobs in 2007. When
 evaluating potential employers, workers cited a good work environment as
 one of the top three factors that are most critical to them.
     About CareerBuilder.com
     CareerBuilder.com is the nation's largest online job site with more
 than 23 million unique visitors and over 1.5 million jobs. Owned by Gannett
 Co., Inc. (NYSE:   GCI), Tribune Company (NYSE:   TRB), and The McClatchy
 Company (NYSE:   MNI), the company offers a vast online and print network to
 help job seekers connect with employers. CareerBuilder.com powers the
 career centers for more than 1,000 partners that reach national, local,
 industry and niche audiences. These include more than 150 newspapers and
 leading portals such as America Online and MSN. More than 250,000 employers
 take advantage of CareerBuilder.com's easy job postings, 19 million-plus
 resumes, Diversity Channel and more. Millions of job seekers visit the site
 every month to search for opportunities by industry, location, company and
 job type, sign up for automatic e-mail job alerts, and get advice on job
 hunting and career management. For more information about CareerBuilder.com
 products and services, visit http://www.careerbuilder.com.
     About Cramer-Krasselt
     Rapidly growing Cramer-Krasselt is the third-largest independent agency
 in the United States, with billings exceeding $642 million in 2005. Several
 major new business wins have contributed to a 25 percent growth rate in
 2006, catapulting annual billings to nearly $800 million. Frequently
 featured for its creativity, the agency is headquartered in Chicago, with
 offices in New York, Milwaukee and Phoenix. The agency is on a creative
 winning streak this year that has notched two Gold and one silver Effie,
 two Bronze Lions, the 2005 Athena campaign of the year, recognition as one
 of three finalists for the O'Toole Award and the ADWEEK BUZZ Award lauding
 CareerBuilder.com's viral Monk-e-Mail campaign as the Best Overall "Buzz"
 Campaign of the Year. C-K's client list is representative of major brands
 across virtually every industry. They include: AirTran Airways,
 CareerBuilder.com, Cellular South, Corona Beer, EFFEN Vodka, H. J. Heinz
 Co., Hyatt Hotels, KeyBank Corp., Master Lock, R.H. Donnelley Yellow Pages,
 Spice Islands, Ski-Doo, Takeda Pharmaceuticals' Rozerem, Benjamin Moore,
 Brookstone, WellCare Health Plans and [yellow tail] wine. Cramer-Krasselt's
 public relations subsidiary, CKPR, is ranked among the nation's top 15
 agencies. For more information, visit Cramer-Krasselt at
 http://www.c-k.com.
     Media Contacts:
     Jennifer Sullivan/CareerBuilder.com          Susanna Homan/Cramer-Krasselt
     773-527-1164                                 312-616-2371
     Jennifer.Sullivan@careerbuilder.com          shoman@c-k.com
 
 

SOURCE CareerBuilder.com