For the First Time Ever, Univision Brings Brand Integrated Novela that

Aired Online to National TV

    GREENWICH, Conn., Dec. 21 /PRNewswire/ -- Unilever, the makers of
 Caress(R) body washes and beauty bars and Univision, the nation's leading
 Spanish-language broadcast network, are bringing the network's first-ever
 novela to air online to the TV screen. The six-episode novela, "Mi Adorada
 Malena" (My Beloved Malena), which originally debuted online at
 Univision.com in July, was created to help launch Caress(R) Exotic Oil
 Infusions body washes and celebrate strong and enchanting Latinas. It was
 so successful with online viewers that "Mi Adorada Malena" will premiere on
 the Univision Television Network in a one-hour special on December 22nd at
 1:00pm EST.
 
     "As part of Unilever's commitment to reaching the Hispanic consumer, we
 are thrilled to be a part of a revolutionary novela that has resonated so
 well with online viewers and will now be brought to national television,"
 said Rob Master, Unilever Media Director North America. "Caress encouraged
 women to unleash their mysterious sides through passion and romance with
 this novela and the nationally televised broadcast is the perfect way to
 extend the excitement even further."
 
     "Mi Adorada Malena" incorporates the drama, intrigue and romance
 typical of the genre, while also introducing Caress Exotic Oil Infusions
 body wash as a key element to the plot. The drama focuses on "Malena
 Ferreira", a strong, beautiful and exotic woman who is also a famous Caress
 Exotic Oil Infusions spokesmodel. Rising star Cynthia Olavarria, former
 Miss Puerto Rico and Miss Universe 2005(R) first runner-up, made her novela
 debut as the female lead. Julian Gil and Bernie Paz complete the
 suspenseful love triangle. Gil is "Cristobal Carvajal" and "Mateo,"
 Malena's secret admirer who takes on a dangerous job that impacts the
 outcome of the story. Paz plays "Leonardo Del Castillo," Malena's fiancee
 and a prominent psychiatrist who has a secret to hide.
 
     The novela was truly interactive and allowed viewers to interact with
 the episodes, characters and the Caress brand like never before. For the
 first time ever in Univision's novela history, viewers were able to vote on
 one of two alternate endings and choose what they thought was the best fate
 for the lead character. Other exciting elements included free sample
 giveaways of the popular Caress Exotic Oil Infusions body washes and a
 weekly sweepstakes with a grand-prize three-day trip to NYC to see a
 performance by Latin music sensation Anais.
 
     "'Mi Adorada Malena' is proof of our continued commitment to leveraging
 all our assets for our advertising partners," said David Lawenda, President
 of Advertising Sales, Univision Communications Inc. "We are excited to
 continue to work with Unilever in finding new ways to connect with our
 audiences."
 
     About Univision Communications Inc.
 
     Univision Communications Inc. is the premier Spanish-language media
 company in the United States. Its operations include Univision Network, the
 most-watched Spanish-language broadcast television network in the U.S.
 reaching 99% of U.S. Hispanic Households; TeleFutura Network, a
 general-interest Spanish-language broadcast television network, which was
 launched in 2002 and now reaches 89% of U.S. Hispanic Households;
 Galavision, the country's leading Spanish-language cable network; Univision
 Television Group, which owns and operates 64 television stations in major
 U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading
 Spanish-language radio group which owns and/or operates 70 radio stations
 in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico;
 Univision Music Group, which includes Univision Records, Fonovisa Records,
 La Calle Records and Mexico-based Disa Records as well as Fonomusic and
 America Musical Publishing companies; and Univision Online, the premier
 Spanish-language Internet destination in the U.S. located at
 www.univision.com. Univision Communications also has a 50% interest in
 TuTv, a joint venture formed to broadcast Televisa's pay television
 channels in the U.S., and a non-voting 14.9% interest in Entravision
 Communications Corporation, a public Spanish-language media company.
 Univision Communications has television network operations in Miami and
 television and radio stations and sales offices in major cities throughout
 the United States. For more information, please visit www.univision.net
 
     About Caress(R)
 
     Caress(R), the beauty brand known for products that leave skin silky
 soft and smooth, offers an exceptional variety of moisturizing beauty bars
 and body washes that embrace the playful side of beauty. A global Unilever
 brand and trusted name for more than 30 years, Caress(R) is the No. 2
 beauty bar in the market and known for its original bar, Daily Silk. Caress
 is available in food, drug, mass outlet, club and value stores nationwide.
 For more information, please visit http://www.caressskin.com.
 
     About Unilever
 
     Unilever (NYSE:   UL, UN), one of the world's largest consumer products
 companies, aims to add vitality to life by meeting everyday needs for
 nutrition, hygiene and personal care. Each day, around the world, consumers
 make 160 million decisions to purchase Unilever products. The company has a
 portfolio of brands that make people feel good, look good and get more out
 of life.
 
     In the United States these brands include recognized names such as:
 Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
 Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
 Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
 All of the preceding brand names are registered trademarks of the Unilever
 Group of Companies. Dedicated to serving consumers and the communities
 where we live, work and play, Unilever in the United States employs
 approximately 13,000 people in more than 60 office and manufacturing sites
 in 24 states and Puerto Rico - generating nearly $10 billion in sales in
 2006. For more information, visit www.unileverusa.com.
 
 

     CONTACT: Buffy Hersly                         Stacie Bright
              Weber Shandwick                      Unilever
              212-445-8133                         203-625-1130
              bhersly@webershandwick.com           stacie.bright@unilever.com
 
 

SOURCE Caress

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