Carl Zeiss Vision Endorses Demandforce as Its Preferred Consumer Demand Management Solution Worldwide optical distributor to offer Demandforce D3 nationwide to eye care professionals

SAN FRANCISCO and SAN DIEGO, Nov. 17, 2010 /PRNewswire/ -- Carl Zeiss Vision, a global leader in precision optics, and Demandforce, Inc., a leader in consumer demand generation for small business, today announced a partnership that will offer eye care professionals nationwide a solution to increase practice efficiency, improve customer relationships and drive success in the Internet economy. As part of the relationship announced today, Carl Zeiss Vision will offer Demandforce D3 to eye care professionals through the company's Carl Zeiss Vision Rewards program.  With Demandforce D3, eye care practitioners may use text messaging, email marketing, and automated appointment reminders to communicate with patients, and will benefit from online profiles enhanced with consumer reviews, surveys and customized business data.  

"Carl Zeiss Vision Rewards allows us to extend our support to practices beyond offering the best in lenses, labs, coatings and equipment," said Heidi Noorany, Carl Zeiss Vision's Director of Market Development.  "Our goal is to help practices retain current patients and acquire new ones, which is why we have partnered with Demandforce. This relationship will bring eye care practices the tools to communicate with consumers using email and text messaging, as well as enhance their online presence."

Practices leveraging the Demandforce platform can deliver targeted and segmented communications to patients via email and two-way text messaging, while also customizing messages to help reactivate lost patients, retain existing patients, and reduce no shows, thus increasing the overall revenue for the practice. Demandforce will also help attract new patients through a unique data feed with 90+ leading Internet websites and search engines. Demandforce is a software-as-a-service offering that is accessible 24 hours a day, 7 days a week.

"Eye care professionals utilize advanced technology every day in their practices. The partnership between Demandforce and Carl Zeiss Vision further enhances those offerings," Sam Osman, Vice President of Sales and Business Development at Demandforce. "By partnering with Carl Zeiss Vision, we are able to combine our award-winning software with their industry expertise to make important advancements in the industry for both consumers and eye care professionals alike."

About Carl Zeiss Vision

Carl Zeiss Vision is a leader in lenses, coatings, Rx Lab services and equipment.  Through its ZEISS, SOLA, Teflon® Clear Coat Lenses and American Optical brands, Carl Zeiss Vision works continually to deliver a superior visual experience to wearers and growth to the optical industry. Carl Zeiss Vision's North American headquarters are located in San Diego, California. To learn more visit http://www.vision.zeiss.com/ .

About Demandforce

Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 30 million end consumers via email communications, text messaging and online services.  Demandforce has achieved 20 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc is headquartered in San Francisco, CA.  To learn more visit www.demandforce.com.

SOURCE Demandforce, Inc.



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