Carlos Ghosn Outlines Bold Plan for Nissan in Europe

Sep 11, 2001, 01:00 ET from Nissan Motor Company

    FRANKFURT, Germany, Sept. 11 /PRNewswire/ -- Today at the Frankfurt Motor
 Show, Carlos Ghosn, President and Chief Executive Officer of Nissan Motor
 Company, announced the goal for Nissan "to become the most distinctive
 Japanese brand in Europe."  The announcement came as Mr. Ghosn introduced the
 new generation Primera, one of the most significant new vehicles in Nissan's
 product-led revival in Europe.  He also unveiled two new concept cars, the
 Crossbow and the mm.e, which hint at the company's new product design and
 technology direction.
     The new Nissan Primera, which will be launched in Europe early next year,
 will offer a range of technology features available for the first time in the
 D-segment, including Intelligent Cruise Control (ICC), a rear view camera and
 Nissan's innovative centrally-located control unit which operates all of the
 major on-board functions.  Nissan plans to sell 120,000 units of the new car
 per year in Europe, raising its share of the D-segment market from 3.7% to 5%.
     Introducing the car, Mario Canavesi, Senior Vice President, Sales and
 Marketing from Nissan Europe said, "The new generation Primera is likely to be
 seen as the most innovative product in its class.  It has a futuristic
 exterior and interior design and layout, Nissan's human-machine interface
 system and a best-in-class balance between ride comfort and handling."
     Mr. Ghosn said, "The new generation Primera embodies the spirit and
 identity of the new Nissan in Europe, our best thinking, design and
     Mr. Ghosn also unveiled two new concept cars, the Crossbow and mm.e.  The
 Crossbow 4x4 concept, which builds on Nissan's 50-year heritage in the
 off-road sector, is the company's vision of a top-of-the-range 4x4.  Its solid
 and imposing exterior encapsulates an interior which combines functionality
 with understated luxury.
     The mm.e concept is Nissan's first step towards the creation of the new
 Micra, due for launch in Europe in 2003.  The mm.e's design is both simple yet
 elegant, giving the car a very distinct personality.  The mm.e concept is
 fully equipped with advanced technology features, such as a laptop style
 screen which displays navigation, music, climate, communications and vehicle
 status information.
     Shiro Nakamura, Senior Vice President and Director of Design at Nissan
 Motor Company, said, "The concepts on display represent Nissan's design
 philosophy: the co-existence of traditional and new values in design and the
 application of technology for human benefit."
     Mr. Ghosn said, "These vehicles demonstrate that Nissan is changing.  Our
 goal is to become the most distinctive brand in Europe, a brand that offers
 something special to our customers."
     Nissan is at the half-way point of its three year Revival Plan, during
 which time 22 new models are being launched globally.  The company, which
 employs over 133,000 people worldwide, has a turnover of 6,090 billion yen
 (US$3.2 million, Euro 55.9 billion).
     Note: The amount expressed in US$ and Euro in the press release have been
 translated for convenience only at 124 yen = 1US$ and 109 yen = 1 Euro, the
 approximate rate of exchange on March 31, 2001.
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SOURCE Nissan Motor Company