2014

Carl's Jr. Franchisee StarChasers Signs With Beanstalk Data For All 38 Locations

CHARLOTTE N.C., May 6, 2014 /PRNewswire/ -- Carl's Jr. Franchisee Star Chasers Oklahoma, Inc. and Beanstalk Data jointly announced today that the franchisee is adopting Beanstalk Data's Marketing Master and Loyalty products at all 38 of their Carl's Jr. locations under the MyStarChasers name.  www.mystarchasers.com

Well-known in the QSR for its decisive, early adoption of new technology, Star Chasers President Stephen Anthony recalled learning about Beanstalk's platform, "Greg Gower [VP and General Manager of Xpress POS at Xpient Solutions] saw it and said, 'Hey, you really need to see this.' A couple of days later we did.  We had a signed contract within 30 days."  Anthony went on to highlight the features that really intrigued him.

  • "The integration with the point of sale system, as well as the fact that all offers are license plated to the actual member -- there's no sharing of the offers."
  • "The Beanstalk campaign and loyalty engines have the ability to do randomization of offers."
  • "We didn't want to have people at a desk putting in names – we wanted no human intervention to onboard any new members."
  • "We also like the willingness Beanstalk showed to integrate with MIRUS Restaurant Solutions our cloud based reporting platform."  

Gilbert Bailey, Executive Vice President for Beanstalk Data echoed Anthony's enthusiasm.  "The Anthony's and Star Chasers have always been first to market with technology in the QSR space, which makes their adoption of our platform incredibly advantageous to Beanstalk. The Anthony's not only have their fingers on the pulse of what the QSR technology market needs, but they can provide rapid analysis of what will and won't work within the space – and we will act on it. We're flattered and thrilled to be working with them."

Beanstalk platform is launching at all Star Chasers locations on May 12th 2014. 

 

About Star Chasers Oklahoma, Inc:

Located in Edmond, OK, Star Chasers Oklahoma, Inc. is a multi-unit franchisee of Carl's Jr. Restaurants known for the place to go for big, juicy, charbroiled burgers and made from scratch biscuits.  Star Chasers operates 38 Carl's Jr. in Oklahoma and North Texas.

About CKE Restaurants Holding, Inc.:

CKE Restaurants Holdings, Inc. ("CKE") is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl's Jr.® and Hardee's® quick-service restaurants. CKE operates Carl's Jr. and Hardee's as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,446 franchised or company-operated restaurants in 42 states and 30 foreign countries and U.S. territories.

About Beanstalk Data:

Sprouted in Charlotte, NC, Beanstalk Data is a SaaS CRM platform wrapped in a real-time marketing engine for Business to Consumer (B2C) companies, enabling smarter and more personal relationships with customers and thereby increasing their lifetime value. Beanstalk has rapidly grown to become a popular technology provider to QSR (Quick Service Restaurants) and Fast Casual Dining providers, including such well-known brands as Taco Bell, Frisch's Big Boy, and Pollo Tropical.  Beanstalk Data is ranked #10 in Charlotte Business Journal Fast 50 and #1 in Google search engines for B2C CRM's. 


CONTACT: Kathleen HannonKathleen@beanstalkdata.com, (704) 425-8106

SOURCE Beanstalk Data, LLC



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