Carriers Struggle to Avoid "Dumb Pipe" Trap as iPhone and Android Push Mobile Content Demand Ever Upward

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FARMINGTON, Conn., June 20, 2012 /PRNewswire-iReach/ -- The debut of the iPhone and Android platforms kicked off the modern era for smartphones and mobile data usage. Within this tidal wave of demand has come increased use of and requirements for mobile content. Global Information is pleased to announce the immediate availability of two significant new reports on Mobile Content business models, management and delivery.

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Mobile Entertainment Strategies: Business Models & Forecasts 2012-2016

Nothing terrifies telecom CEOs more than the prospect of their companies being reduced to the status of "dumb pipe" data carriers, or "bitpipes", yet ever since the massive swing in consumer demand toward smartphones began 5 years ago mobile data operators have struggled exactly that scenario. New business models are reshaping the way such content is monetized and forcing carriers and providers to remain vigilant to keep from getting swept aside.

Juniper Research's new market research report "Mobile Entertainment Strategies: Business Models & Forecasts 2012-2016" identifies the challenges across the value chain, including the emergence of the shelf-in-store, content discovery and differentiation, and the future of the Java platform.

Prompted by the rapid adoption of smartphones and mobile data, the report also considers the implications that a transition to browser-based apps might have on the mobile entertainment ecosystem. This analysis is supported by interviews with senior executives from players across the mobile ecosystem, including Nokia, Bango, Poynt, inneractive, and Opera. The report offers five-year revenue forecasts for Mobile TV, Gambling, Gaming, Social Media, Adult Entertainment, Music and Infotainment.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/jp244829-mobile-entertainment-strategies-business-models.html

Mobile content management and delivery: third-generation platforms, third time lucky?

Mobile content management and delivery (MCMD) systems are used by communication service providers (CSPs) to support the lifecycle of digital media from the collection of content from the content provider to its delivery to the customer. MCMD includes the content provider portal, the customer portal, the transcoding and adaptation of content for different device types, and digital rights management.

SaaS platforms are a particularly popular method of third-generation MCMD service delivery. The report identifies these MCMD platforms, including a a five-year forecast (2011 - 2016) by region. Key drivers and inhibitors affecting MCMD profitability are highlighted.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/an244554-mobile-content-management-delivery-third.html

Mobile Content Market Research Reports

From apps to media streaming, from enterprise content management to gambling, content delivery for mobile phones is sure to drive the direction of the entire mobile industry over the next decade. The iPhone and Android have forced carriers, content providers, and enterprises to adopt and adapt new strategies for delivery, and staying ahead of the curve will require the best market research and intelligence.

With over 40,000 reports from over 400 publishers, including more than 630 reports on mobile content delivery alone, Global Information Inc is the best source for premium market research. Browse our full catalog of mobile content market research reports, or contact us and let us help you find the research you need to survive and thrive against the shifting landscape.

About Global Information, Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.